James Murphy formed LCD Soundsystem in 2001 and worked with a publicist for over 15 years to promote the band. The publicist helped Murphy sign to EMI, release four albums, remix David Bowie, and score a hit Broadway play. Through strategic relationships with media outlets, the publicist was able to keep Murphy relevant over his career. Notable successes included widespread global coverage of album campaigns and the documentary "Shut Up and Play the Hits," as well as features in the Guardian and on the BBC.