The document proposes ideas for Jindal Steel to maximize impact as a sponsor of a half marathon whose main sponsor is Hutch. It suggests leveraging patriotism by positioning Jindal as having a "steely resolve for the greater good of India" and creating an advertising idea--"I am an Indian, I am made of steel"--to showcase ordinary Indians overcoming obstacles through grit and determination with India's development as a backdrop. Execution ideas include videos, ads, and merchandising featuring this theme across media to motivate people to participate in the marathon.