1,000 events. 25 districts. 7 lakh people: The Gaon Connection Swayam Festival
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This document describes India's largest rural media platform's plans to organize a seven day empowerment festival across 25 media-dark districts in rural Uttar Pradesh to directly reach 7 lakh rural citizens. Over 1,000 small events will be held targeting farmers, students, skill-seeking youth, self-help groups, and others on themes like agriculture, skills development, women's issues, health, governance and entertainment. The festival aims to provide agricultural advice, health checkups, career guidance, and other services. It outlines sponsorship opportunities for brands to engage with rural audiences through the festival events and bundled newspaper ads.
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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1,000 events. 25 districts. 7 lakh people: The Gaon Connection Swayam Festival
- 1. Across 25 media-dark districts in rural Uttar Pradesh, … a Festival to reach 7 lakh rural citizens directly over seven days.
- 2. India’s largest rural media platform PRESENTS THE BIGGEST-EVER, SINGLE-STROKE RURAL ACTIVATION IN UP
- 3. DECEMBER 2-9, 2016 THE EMPOWERMENT FESTIVAL FARMERS. STUDENTS. SKILL-SEEKING YOUTH. CONFIDENT WOMEN FROM SELF-HELP GROUPS. CHILDREN. GRAM PRADHANS.
- 4. DISTRICTS TO BE COVERED Baraban ki Sitapur Bahraich Gonda Rai Bareilly Banda Kannauj Unnao Lucknow Pilibhit Siddharthnagar Sultanpur Pratapgarh Allahabad Kanpur Kanpur Dehat Lalitpur Gorakhpur Shahjahanpu r Lakhimpur Sonbhadra Chitrakoot Hardoi Meerut Baghpat
- 5. THEMES AT THE FESTIVAL AGRICULTURE SKILLS DEVELOPMENT WOMEN’S ISSUES HEALTH AND HYGIENE INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE SELF PROTECTION/LAW AND ORDER ENTERTAINMENT
- 6. THE FORMAT A TOTAL OF MORE THAN 1,000 SMALL EVENTS WILL BE HELD AT FARMER CLUBS CO-ED HIGHER SECONDARY SCHOOLS GIRLS SCHOOLS, MIDDLE SCHOOLS SKILLS CENTRES MEETINGS OF SHG WOMEN CLUSTERS OF ASHA (HEALTH) WORKERS
- 7. ACTIVITIES AND CONTENT • AGRICULTURAL ADVICE SESSIONS • FREE SOIL TESTING • CONNECTING FARMERS WITH AGRIBUSINESSES • HONOURING SUCCESSFUL/INNOVATIVE FARMERS • HEALTH ADVICE FOR WOMEN AND MEN • HEALTH CHECKUPS • DENTAL CHECKUPS • GYNAECOLOGICAL ADVICE SESSIONS • PREVIEWS/SHOWCASING OF POPULAR TV SHOWS • FREE SANITARY NAPKIN DISTRIBUTION • (contd.)
- 8. ACTIVITIES AND CONTENT • CAREER GUIDANCE SESSIONS FOR YOUTH • FREE TEST RIDES OF MOTORCYCLES, TRACTORS, CARS • “CHAI-BISCUIT CHAUPAL” FOR COMMUNITY BONDING • BASIC SELF DEFENCE TRAINING FOR GIRLS • GUIDING WOMEN TO BETTER LEGAL PROTECTION • SKILLS ADVANCEMENT SESSIONS • EVENTS TO SHOWCASE LOCAL MUSIC, DANCE AND CULTURE (This is not a complete list. Can be expanded with brand briefs)
- 9. REACH FOR BRANDS The festival schedule would include in every district: Two farmers’ clubs per day (1,000 farmers per day per district) Two co-ed schools per day (minimum 2,000 students/day/district) One girls’ school/day (minimum 1,000 girls/day/district) Ten SHGs per day (200 women per day/district) Diverse events with bar councils, ASHA worker groups, teachers, young mothers (A detailed roster of events with geographical details shall be made available in advance to the brands)
- 10. OPPORTUNITIES FOR BRANDS • Title Sponsorship of the entire festival, across the board branding • Powered-by Sponsorship for the entire festival • Associate Sponsorship for the entire festival • Category Sponsorships: Title, Powered-by and Associate Sponsor for the following categories: AGRICULTURE SKILLS DEVELOPMENT WOMEN ISSUES HEALTH AND HYGIENE INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE SELF PROTECTION/LAW AND ORDER ENTERTAINMENT
- 11. ADDITIONAL OPPORTUNITIES FOR BRANDS • Sampling (Insecticides, fertilisers, seeds, FMCG products) • Sponsorship of soil tests • Serving of biscuit/tea brands • Kiosks – hand-washing, tea vending, menhdi, games, etc at venues • Tasting of food products • Mini theatres for TV shows • Test rides of motorcycles, tractors, cars, SUVs. • Sale kiosks (This is not a complete list. More ideas can be according to brand briefs)
- 12. PRINT VISIBILITY The sponsors would get FOC bundled ads in Gaon Connection, India’s only professionally run rural newspaper.
- 13. ABOUT THE NEWSPAPER • India's first comprehensive and professionally run rural newspaper • 20-page broadsheet weekly, 12-page broadsheet daily • Award winning editorial and reporting content customised for rural readers • Won four prestigious journalism awards in the first three years of operation • Won twice: Ramnath Goenka Award for Excellence in Journalism • Won thrice: UNFPA-backed Ladli Awards • Youngest newspaper to have won the Ramnath Goenka Award for Excellence in Journalism
- 14. REACH AND PARTNERSHIPS With 100,000 copies, Gaon Connection weekly has a direct reach in 55 districts and at least 15,000+ villages of UP out of its 75 districts. We additionally have tie-ups with 650 NGOs across UP, Bihar and Jharkhand for an unprecedented and unmatched reach into remote areas. Jharkhand and Bihar editions planned soon. Our Swayam Project is a a massive outreach programme that is creating community leaders across the rural hinterland.
- 15. MERCHANDISE FOR BRAND PROMOTION In the next few slides we have listed some examples of the merchandise to be used for brand integration
- 24. Thank You