1. Traditions of Dress are Challenged
By Gwendolyn Bauman
The world of fashion has been turned upside down when it comes to
traditions. Postmodernism has changed the way people see fashion. It
allows one to be creative and unique in their own way.

2. THEME:
Tradition in fashion is challenged everyday. Tradition has
taught us that women wear heels, men wear pantsuits and when a
women gets married, her dress should be white. Well, not
anymore. “Tradition” is the thing of the past when it comes to
making a fashion statement.
We see the changes from traditional to non-traditional fashion in
our everyday lives.

3. APPEARANCE

4. EXAMPLES
Traditional White Wedding Dresses have long gone. Postmodernism leave ones
mind to perceive fashion the way they want, not what’s traditional.

5. TRADITIONAL NOT SO TRADITIONAL
Business suits and ties aren’t just for the man anymore. Women today aren’t
scared to test the waters when it comes to fashion.

6. TRADITIONAL NOT SO TRADITIONAL
“Heels are for women“ is the thing of the past. Today, men are more open to
wearing what they want.

7. TRADITIONAL NOT SO TRADITIONAL

8. Accessories also make a strong statement when it comes to fashion.
Earrings are no longer solely for females.

9. TRADITIONAL NON SO TRADITIONAL
Purses carried by women; what use to be, is no longer!

10. TRADITIONAL
NON-TRADITIONAL
Women and men that are not scared to wear the same hairstyles.

11. Buzz cut
TRADITIONAL
NON-TRADITIONAL
Long Hair, Don’t Care!

12. EMERGING FASHION
Mens dress shoe with detachable heel.

13. Interchangeable heels that come in different heights.
Easy to assemble. No tools needed. Just snap and go!
From Day to Night
No need to buy a women’s shoe. You now have your own!
From this > To This >
Either for work or play!
Have it your way!

14. *Designer Scrubs*
Uniforms once used for medical staff, is now available in designer
brands for all to wear!
From Medical Staff
to Fashion

15. Light Weight and Economical $
Emerging Fashion cont.
Man Heel Designer Scrub
Pluralism Pluralism
Social influence Makes a fashion statement
- Social Class: Geared more to the What’s trendy
homosexual community Made for all age groups
Ambivalence Consumerism
Social Change and Fashion Appearance and Identity
- Gender: styles meant for one sex, being - What’s affordable
worn by a member of the - Express one’s personality
opposite sex

16. Fragmentation Fragmentation
Substitute style for Identity Practical
-Wear what’s not the norm Economical
Man Heels Designer Scrubs
Trickle up Theory Trickle down Theory
Fashions initiate from the streets: People tend to buy what they see others
- wearing:
- Actors
- Rappers
- Athletes
Styles trickle up from the lower income group Styles trickle down from the fashion leaders to
to the higher income group the followers