Jill Richards has over 15 years of experience in sales and business development in the commercial and civil construction industries. She has a proven track record of successful sales, developing new business opportunities, and building strong customer relationships. References praise her product knowledge, communication skills, responsiveness, and ability to solve problems. She is seeking a new role in sales or business development where she can apply her experience and drive results.

1. Jill Richards Portfolio

2. What can I bring to a company in a Sales or
New Business Development Role?
Since 2004, I have been selling to the commercial and civil industries – I know and
understand this market. I have worked with people at all levels, from the design
architects & engineers down to the person pouring the concrete. I made that extra
effort to understand jobs, took great care in the details and provided exceptional
customer service, all of which earned me the reputation and made the difference in
building a successful territory throughout the Midwest and Texas territory.
Experience, Innovative Thinking and Results Driven
• Understanding and managing • Quick thinker with a positive “can-
the sales process. Accessing do”, attitude
opportunities, consultative • Attend & host local association
selling, follow up, awareness of meetings
lead times, final sale and after • Use Lexus model drip campaign to
care service and on going touch customers on a regular basis,
customer relationship building when they are ready to buy, Rand is
• Belief that Customer Service top of mind
should be number ONE • Team player
• Great at negotiating & closing • Do not accept “no” unless the horse
sales is absolutely dead. Always leave the
• Cold calling door open for the next opportunity
• Organizing a territory • Identify profitable sales
• Excellent Communication & • Provide company product and
presentation skills marketing ideas
• Problem solver • Keep track of the competition

3. Standard Skills You Would Expect
• High Energy, lots of enthusiasm and passion
• Developed excellent relationships with architects,
engineers and DOT
• Successful sales track record
• Developed sales pipeline up to 3 years
• Understand profitability & profit margins & when to walk
away when it is not worthwhile to the company
• Sell on product quality and solutions, not on price
• Computer Literate, Word, Excel, PowerPoint
• Sales Force CRM
• LinkedIn
• Developed e-flyers for Constant Contact
• Monitored the competition for pricing, products, lead
times and news updates
• Identified and tracked new opportunities
• Trade Shows

4. Park & Ride Pony Wall
Problem: Designer had a concept but did not know how to translate it into concrete or
develop drawings for the public bid.
Solution: Prior to bid, I recommended textures, depths, called out Fitzgerald
Formliner’s patterns and assisted with the specifications.
Result: Fitzgerald Formliners won the job because of the work prior to the public bid.
Approximately $12,000 project.

5. Dona Ana Interchange, Las Cruces, NM
Problem: Complicated, very large scale custom design
Solution: Worked with production department to find an alternate way to build parts
using non-standard materials and yet make it easy to use in the field.
Result: Fitzgerald ended up with a profitable project at $48,000; the customer
produced an excellent end result, thus a new, very loyal customer was created for all
future jobs. Fitzgerald got established with Gannet Fleming design engineer, who
continued to call for future projects, thus we were specified & knew about jobs before
bid time.

6. Waco, Texas and surrounding area bridge scheme
Problem: The State designer was exceptionally particular on the rock design and it took
nearly 6 months to satisfy his requirements
Solution: Multiple small size texture samples were provided
Result: I was aware this was the first phase of this scheme which started in 2005 and has
been used on multiple projects since , total sales to date, approximately $300,000. Design will
continue for years to come and Fitzgerald have the master tools in house, thus each
subsequent project means profit margins are higher.

7. Army Ready Reserve Center, Norman Oklahoma
Over a 3-4 year period, numerous reserve centers were built around the country, I won
contracts on tilt-up and precast structures in Norman, McAlister, Broken Arrow and Mustang,
Oklahoma, and Tyler, Texas.
Result: I made sure all of these jobs were researched & tracked throughout country
Standard patterns were used, which were more profitable
Developed new customer contacts with this sector of the market
Sold Fitzgerald as the “expert” on this type of work

8. Michigan Department of Transportation, Telegraph Road
Landscape architect sent me various designs for the noise wall and wanted help pricing the
form liner. Originally they were variations of split face block and brick and not particularly
attractive. I suggested she consider developing a custom design based on the surrounding
area which she could do for a bit more money.
Result: I worked with production to assist in the final design and to price all aspects of the
job prior to bid, thus we understood the job inside & out. At bid time, I sold Fitzgerald as the
experts on the job and won the contract for $120,000. We gained full trust from the MI/DOT
landscape team and they called us for other design assistance.

9. Customer References
Customer Name Title Company Name Telephone Email Address
Jerry Jetton Sales – tiltup White Cap, Dallas 972-345-7109 jerryjetton@whitecap.net
Charlie Spence Head Estimator Austin Bridge & Road, TX 214- 596-7300 cdspence@austin-ind.com
Jeff Grigsby Snr Estimator The Lane Group, TX 817-430-0552 JGGrigsby@laneconstruct.com
Nanette Alton Landscape Architect Michigan DOT 517-373-2260 altonn@michigan.gov
Allan Darouse Project Mgr - LA floodwalls Cajun Construction, LA 225-324-4228 alland@cajunusa.com
Tim Bowen Chief Estimator AS Horner, NM 505- 873-1577 tbowen@ashorner.com
Charlie Watson H’way Sales Manager Carter Waters & Co, MO 816-872-3312 cwatson@carter-waters.com
Bob Rains Contracts Admin/Est Manhattan Road & Bridge, OK 918.878.3332 RRains@manhattanrb.com
Bob Hasselbrock Chief Estimator JD Abrams, TX 512-322-4000 BHesselbrock@jdabrams.com
Teresa Mader Project Manager Coreslab, TX 512-250-0755 tmader@coreslab.com
Tom McCrea Chief Estimator Coreslab, TX 512-250-0755 tmccrea@coreslab.com
Jose Villaba Plant Manager Tindall Precast, TX 210-248-2345 josevillalba@tindallcorp.com
Carl Kortes Area Manager, Dallas W W Webber, TX 214-906-2835 ckortes@wwwebberllc.com
Fitzgerald Formliners References
Employee Name Title Territory Telephone
Jeff Wilson Sales Midwest & Texas 210-362-8792
Fernando Doreste Sales South East 407-592-0134
Sofia Barrera Acctg & HR 714-547-6710
Ed Fitzgerald Owner 714-547-6710
Customer Quotes
Reference #1 Sales, Jerry Jetton /Client-White Cap (distributor)
This person stated that Jill Richards is head and shoulders above the rest of the vendors he has worked
with. He said she communicates well and always does what she says. He never really thought about
calling the competition because he received such good service from Jill. Smart, adapts quickly and always
seems to have a back-up plan seems to be the norm for this her. He said the best reason he thought any
company should hire this individual is because she gets to know the customers well, takes time to build
relationships and is fair. When asked how he would rate the overall performance on a scale of 1-10 with
10 being the highest, he gave Jill a 10.
Reference #2 Chief Estimator, Bob Hasselbrock / Client-JD Abrams (heavy highway contractor)
This reference said that Jill Richards was very knowledgeable and above others in performance. He liked
that Jill was able to do the job with minimal information. Her communication skills were good and always
enthusiastic. He liked that she gave him realistic expectations, at the same time working as quickly as
possible to get what he needed. He said that she has a personable and enthusiastic personality, while
also being very professional. He would hire if he could and said Jill would be a good addition to any
company. When asked how he would rate her, he mentioned overall on a scale of 1-10 with 10 being the
highest, he gave this individual an 8.

10. Customer Quotes (cont.)
Reference #3 Chief Estimator, Tim Bowen / Client-AS Horner (heavy highway contractor)
Jill Richards received “high marks” as praise from this reference. He said Jill is a tenacious professional
and sticks to commitments. She was persistent and always strived to make sure orders, etc. were right.
If they weren’t, she took care of it right away. Has good communication skills and was personable. When
asked how he would rate the overall performance on a scale of 1-10 with 10 being the highest, he gave it
a 7 ½-8.
Reference #4 Head Estimator, Charley Spence / Client-Austin Bridge & Road (heavy highway &
commercial contractor)
This reference said Jill Richards was on top of what was being used in the industry in different areas and
was very knowledgeable. In comparison, he rated Jill “400% better”. She strove to always have them
covered and communicated well with them. He said she always went beyond what others did to take
care of a client. Jill was always pleasant and energetic. She was able to take complicated designs from
them and work it out with everyone involved to make sure product was correct. He said that she really
sells the products, and makes it a good customer experience. He felt she is very professional and will be
successful wherever she goes. When asked how he would rate Jill’s overall performance he said on a
scale of 1-10 with 10 being the highest, he gave a 9.
Reference #5 Superintendent / Vendor Client-JD Abrams (heavy highway contractor)
Jill Richards received praise for teaching this reference what he needed to know. Jill was his go-to person
and helped him with shop drawings. In comparison to others, he said she was always the best. Jill has a
way of breaking things down to communicate information. He said she has an easy, understandable way
of communicating; Jill was always up front with him. She knows the products well and has good
marketing skills. Has worked very well with others and stayed cool and calm in urgent matters. He said
Jill has good initiative and would definitely consider hiring if he could. ”. When asked how he would rate
the overall performance on a scale of 1-10 with 10 being the highest, he gave it a 9.
Reference #6 Contract Admin, Bob Raines /Client-Manhattan Road & Bridge (heavy highway &
commercial contractor)
This reference said Jill Richards was very knowledgeable and was a really good reference tool for him-
very helpful. This individual was great at explaining information and being complete. Jill has great
communication skills and when urgent orders came up they were handled in a very reliable manner. He
never had to follow up with Jill. She is willing and able to jump right in and solve problems; “doesn’t
leave you hanging”. When asked how he would rate her, he mentioned that the overall performance on
a scale of 1-10 with 10 being the highest, would be an 8-9.
See LinkedIn for more references