This document discusses the importance of graphic design and provides steps for using Canva to create graphics. It outlines several benefits of graphic design, including making a good first impression, setting a brand apart from competitors, conveying credibility and professionalism, and consistently summarizing ideas. The document then provides instructions for setting up a Canva account and using features like layouts, elements, text, and backgrounds to design graphics.
2. Importance of Graphics
Graphic design is an important
tool that enhances how you
communicate with other people.
It serves to convey your ideas in
a way that is not only effective,
but also beautiful. Here are just a
few factors to consider before
investing in graphic design
services.
3. It makes you look good
Good design makes you look good.
It’s that simple. Great graphic design
allows you to make a positive first
impression on those looking on.
Human beings form initial opinions
in a matter of seconds. On the other
hand, it takes a lot more time to have
a change of heart after a first
impression is made. Aesthetically
pleasing, professionally designed
graphics will cause other persons to
form positive opinions about your
4. It sets you apart
People have choices. It’s important to know
that the graphic design that you choose to
represent your brand can set you apart from
your competition – whether negatively or
positively. Great design stands out in the
minds of decision makers and can influence
their choices, both deliberately and
subconsciously. By nature, people like to
associate with things that look good and
make them feel good. By investing in quality
graphic design, you are significantly
increasing your brand’s ability to stand out in
5. It conveys a message of credibility
and professionalism
As noted earlier, graphic design plays a
significant role in the decision-making
process. Companies that invest in quality
graphic design are perceived to be more
trustworthy. Presentation and perception
can make or break any business. Persons
are looking for signs of professionalism
to convince them that you can be trusted.
One such sign is the way that you present
yourself. It’s important to present
yourself in the best possible way by
6. It summarizes an idea with
consistent imagery that
resonates
What ideas would you like to present to the public?
Great graphic design summarizes these ideas in a way
that’s pleasing to the eye. Persons may not be willing to
read a document that is trying to convince them to
purchase your product, but they will be willing to have a
look at an image that serves the same purpose.
Additionally, graphic design needs to be consistent. All
representations of your brand should be visually similar
to build trust and to ensure that your brand is
recognizable. Great graphic design gives you this much-
needed consistency.