2. Virtual Worlds: Hype Cycle
As seen in the press...
• There’s no one there
• It’s social, not useful
• Only for teens or kids
• They’re shrinking
• No one spends time there
But.....
3. Virtual Worlds: Still Alive
Kzero is tracking over 100
virtual worlds that are both live
or in development.
(Image courtesy of Kzero.com)
5. Virtual Worlds: Future Growth
Investment in Virtual Worlds is strong:
Oct 2006 - Oct 2007: roughly US $1 billion
Oct 2007 - present: additional US $918 million
The break down:
• Q3 08: $148.5 million invested in 12 Virtual World (VW)
companies
• Q2 08 : $161 million invested in 16 VW companies
• Q1 08: $184 million invested in 23 VW companies
• Q4 07: $425 million invested in 15 VW companies
Source: Virtual Worlds Management Reports
Editor's Notes
Virtual Worlds can be used to extend your current community - be it with your coworkers, clients, customers, students or any combination.\n
You may have read about the death of virtual worlds. I’m here to tell you their deaths have been greatly exaggerated. \nVirtual Worlds are a vibrant space filled with conversation, interaction, groups of people extending their real lives.\n
Throughout 2007 and 2008 the corporate world was exposed to virtual worlds\nThey are now a growing influence on how companies train, market, advertise and communicate. This trend is expected to continue as organizations begin to recognize the merits of incorporating virtual worlds into their basket of communication tools.\nIt’s not a replacement, it’s an extension! \n
Virtual worlds are vibrant -- filled with creative content, businesses, educators, scientists, socializers, designers and creators.\n
Much capital invested into Virtual Worlds in the last few years. \nVirtual worlds aren’t going away. They’re growing. \n
