BlueGlassX - Transforming Your Visitors Into a Dedicated & Passionate Community by Jennifer Sable Lopez

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At BlueGlassX 2012 in Tampa, Director of Community for SEOmoz, Jennifer Sable Lopez, showed us how to grow and expand your audience into a dedicated community.

Technology

Transforming Your Visitors Into A
Dedicated and Passionate
Community

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

A Peek Into the Past

@jennita #BlueGlassX

Lots of Blog posts…

Not a lot of
conversation

@jennita #BlueGlassX

RSS Feed Circa 2008

Not bad,
dude!

@jennita #BlueGlassX

Social Stats – November 2009

~800 “fans” ~4,000 Followers
We hadn’t claimed our
URL!

@jennita #BlueGlassX

Blog Traffic – January 2010

394,000
Pageviews!!!

@jennita #BlueGlassX

Who Managed the Community?

@jennita #BlueGlassX

A Post From November 2012

@jennita #BlueGlassX

Blog Traffic – October 2012

@jennita #BlueGlassX

PRO Q&A Forum – October 2012

@jennita #BlueGlassX

Twitter – 177,106 Followers

@jennita #BlueGlassX

Facebook – 75,674 Likes

@jennita #BlueGlassX

Google+ - 25,604 Circles

@jennita #BlueGlassX

Who Manages It All Now?

@jennita #BlueGlassX

Focus + Consistency = #Win
2009 = ~4000 followers

@jennita#BlueGlassX

Encourage Engagement

@jennita #BlueGlassX

Increase Engagement Through Email

@jennita #BlueGlassX

*YOU* Have to Engage As Well

@jennita #BlueGlassX

Even on *Their* Sites

http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/

@jennita #BlueGlassX

Be a part of the community

@jennita#BlueGlassX

Follow the Same Code

@jennita #BlueGlassX

Promote The Community

@jennita #BlueGlassX

Let Them Easily Find Each Other

@jennita #BlueGlassX

Stick To Your Rules

Blablabla?
Use it as a
guide.

@jennita #BlueGlassX

Stick To Your Rules

On Facebook

In Blog In Q&A Forum
Comments

@jennita #BlueGlassX

The Little Stuff Counts

@jennita #BlueGlassX

Have a Personality

Don’t be a
robot, yo.

@jennita #BlueGlassX

Plus, You Want This…

@jennita #BlueGlassX

But *Not* This…
Community = Emotion

@jennita #BlueGlassX

Don’t Just Take My
Word For it

(or anyone else's)

Thank You!

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

A replacement plan is a great resource, even when you’re not being replaced. A year ago, as the role of OpenStack community manager at Red Hat was moving from one person to another, we started thinking about what needs to be in place to effectively transition a role. More generally, we started thinking about planning, and documenting, for your eventual replacement. We’ll talk about what worked, what didn’t, and what had unexpected benefits for the larger community. Attendees can expect specific, applicable tips and tricks to make community management more accessible and more outwardly valuable for oneself as well as your future replacement, should you ever choose to move on. This presentation will help existing and new community managers take a hard look at their roles within their projects to delegate tasks, encourage future advocates, and facilitate the evolution of their community role.

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Building a Community can feel like a daunting task, but you know the investment can be invaluable. You’ll have to get your hands dirty, get creative, and analyze the data to make it happen. In this session Jen Sable Lopez, Director of Community at Moz, will talk goals, tactics, measurement, and give tons of real-life examples to help you build and keep a healthy community for your organization. Learn how to: Grow and develop community Gain insights into how Moz runs their community Adopt best practices from Jen Sable Lopez

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You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners. This was originally presented at SMX West 2014, but was updated and presented again at SMX Social Media 2014.

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BlueGlassX - Transforming Your Visitors Into a Dedicated & Passionate Community by Jennifer Sable Lopez

1. Transforming Your Visitors Into A Dedicated and Passionate Community Jennifer Sable Lopez Director of Community SEOmoz @jennita

2. Moz Then and Now…

3. A Peek Into the Past @jennita #BlueGlassX

4. Lots of Blog posts… Not a lot of conversation @jennita #BlueGlassX

5. RSS Feed Circa 2008 Not bad, dude! @jennita #BlueGlassX

6. Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL! @jennita #BlueGlassX

7. Blog Traffic – January 2010 394,000 Pageviews!!! @jennita #BlueGlassX

8. Who Managed the Community? @jennita #BlueGlassX

9. Let’s Look at Today

10. A Post From November 2012 @jennita #BlueGlassX

11. Blog Traffic – October 2012 @jennita #BlueGlassX

12. PRO Q&A Forum – October 2012 @jennita #BlueGlassX

13. Twitter – 177,106 Followers @jennita #BlueGlassX

14. Facebook – 75,674 Likes @jennita #BlueGlassX

15. Google+ - 25,604 Circles @jennita #BlueGlassX

16. Who Manages It All Now? @jennita #BlueGlassX

17. Numbers shmumbers How Do You Do It?

18. Focus + Consistency = #Win 2009 = ~4000 followers @jennita#BlueGlassX

19. Encourage Engagement @jennita #BlueGlassX

20. Increase Engagement Through Email @jennita #BlueGlassX

21. *YOU* Have to Engage As Well @jennita #BlueGlassX

22. Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/ @jennita #BlueGlassX

23. Be a part of the community @jennita#BlueGlassX

24. Follow the Same Code @jennita #BlueGlassX

25. Promote The Community @jennita #BlueGlassX

26. Let Them Easily Find Each Other @jennita #BlueGlassX

27. Have Them Compete @jennita #BlueGlassX

28. … And Earn Stuff @jennita #BlueGlassX

29. Have a Plan @jennita #BlueGlassX

30. Stick To Your Rules Blablabla? Use it as a guide. @jennita #BlueGlassX

31. Stick To Your Rules On Facebook In Blog In Q&A Forum Comments @jennita #BlueGlassX

32. The Little Stuff Counts @jennita #BlueGlassX

33. Take it Offline @jennita #BlueGlassX

34. IRL FTW!! @jennita #BlueGlassX

35. Have a Personality Don’t be a robot, yo. @jennita #BlueGlassX

36. On All Channels @jennita #BlueGlassX

37. It’s a Team Sport @jennita#BlueGlassX

38. #WIN

39. What’s the point?

40.

41. Plus, You Want This… @jennita #BlueGlassX

42. A Little of That… @jennita #BlueGlassX

43. But *Not* This… Community = Emotion @jennita #BlueGlassX

44.

45. Don’t Just Take My Word For it (or anyone else's)

46.

47. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

BlueGlassX - Transforming Your Visitors Into a Dedicated & Passionate Community by Jennifer Sable Lopez

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