Jeff Gomez explains dynamic techniques to access your audience in the digital age, at Power to the Pixel's annual Cross-Media Forum in London, Oct 2011

1. @ Jeff_Gomez

2. THE POWER of
TRANSMEDIA
STORYTELLING:
Dynamic Techniques to Access
Your Audience in the Digital Age
by Jeff Gomez

3. by Ernest Cline

5. Transmedia NOW!
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6. TRANSMEDIA
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Global Leaders
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7. TRANSMEDIA
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8. TRANSMEDIA
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9. Transmedia Gives Us a New Way to...
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10. Transmedia NOW!

11. Transmedia NOW!

12. Transmedia NOW!

13. Most Recent Adapters to Transmedia

17. Transmedia NOW!

18. J.K. Rowling Has Unlocked
the Harry Potter Universe
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19. Pottermore Speaks to Millennials
in Their Native Tongue
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20. Transmedia NOW!

21. There are four core steps to
a transmedia world’s rollout:
• Preparing for multi-platform by
expanding your story world
• Maintaining your IP with
Transmedia Planning
• Maximizing value by assembling a
Franchise Clearinghouse
• Building brand equity by validating
audience participation

22. Establishing
Authorship

23. Transmedia: New Business Models
! Partnerships"
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24. We All Have Our
CORONDORS

25. W E CR E AT E
WORLDS