Online Shopping Redefined provides a marketplace for coffee enthusiasts in the GCC region. It aggregates products from authorized distributors to allow customers to easily search and compare prices. The platform has grown rapidly since launching in March 2022, with over 25 sellers and 80,000 users. However, the coffee market remains underserved online. Jebelz is raising $3.7 million to expand selection, improve sourcing, and market aggressively in KSA and other countries to realize its vision of being the leading coffee marketplace in the GCC.