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DreamCast Blueprint
- 2. DreamCast – Vision & Purpose Through the universal language of love and beauty, DreamCast creates fashion that reconnects people with their true selves and innate talents, so that they are empowered to pursue their own Personal Legends (The Alchemist) with passion and joy.
- 3. DreamCast – Mission Statement To make next generation designer clothing & accessories available to the general public on a global scale. All DreamCast designs express - to varying degrees - creativity, innovation and harmonious integration of diverse elements. Apart from original designs, creativity can be sourced from: Movie costumes - e.g. Lord of The Rings, Star Wars, Matrix Video games, animations & comic books Stage costumes and other performing arts Cultures & traditions all around the world All other forms of arts - e.g. sacred geometry, visual arts Science - e.g. innovation in textiles and functionality
- 4. Key Characteristics of DreamCast DesignsKey Characteristics of DreamCast Designs Dreamlike quality that inspires imagination andDreamlike quality that inspires imagination and appreciation of beautyappreciation of beauty Practical & elegant – classy as well as unique, most designs are suitable for everyday wearing Enduring beauty, NOT fad. Artistry - harmonious blending of diverse elements Primarily targeted to younger demographics: early teen – under 50
- 5. The following pictures indicate possible directions and elements which might inspire DreamCast’s creative effort. Please note that are by no means representative of DreamCast’s final designs. The majority of DreamCast’s creations will be far more elegant and practical.
- 16. DreamCast – Core Values & Principles • Leadership • Integrity • Spirituality – elevation & evolution of human consciousness • Authenticity • Personal responsibility • Synergy & Harmony • Quality • Enduring Beauty • Humility & Respect • Imagination & Innovation • Love & caring - creating magical experiences for customers
- 17. DreamCast – Strategic Blueprint: Global synergy in design - creative team + crowd-sourcing Blue ocean strategy, niche & differentiation Ask customers for feedback WOW and dazzle the customers Let the customers do the sales & marketing Publicity through mass media Unforgettable shopping experience – recruitment & training Inject personal empowerment into fashion Using both human & CGI models
- 18. Long Term Vision – DreamCast in 10-15 years time: World’s leading fashion brand One of the world’s most innovative and respected organisation Public company – market cap exceeds $ 2 Billion Branching out to multiple industries Revolutionizing people’s dressing style and more importantly – their self concept Significant contributor to high-impact philanthropy causes
- 19. DreamCast – SWOT Analysis Strengths: • Passion, commitment, resourcefulness • Environmental Support - Success & You • Creative vision • Country of origin: China • Business training • Devoted student of personal success Weaknesses: • Absence of key resources – finance, talents, expertise • Inexperience in entrepreneurship and fashion • Constraints regarding personal time and income Opportunities: • Blue ocean – vast untapped niche • Scalability through franchise/licensing • Brand easily expandable into other fields • Philanthropic contribution • Timing – collective consciousness • Online sale • Opportunities for joint ventures & strategic alliances • IPO Threats: • Intellectual property • Competition/alienation by established players • Imitation by competitors • Uncertainty - may incur many trial & error to find the sweet spot