Jayne reddyhoff - Winning the new technology race 6 simple lessons you can follow from business and history

1. Winning the new technology race
6 simple lessons you can follow from business and history
Email: Jayne@Zanzidigital.co.uk
Twitter: @JayneReddyhoff

2. Introduction
• We’ll all be redundant image – terminator
• I disagree I am an optimist
Email: Jayne@Zanzidigital.co.uk
Twitter: @JayneReddyhoff

3. We have been here before…
Email: Jayne@Zanzidigital.co.uk
Twitter: @JayneReddyhoff

4. 0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
% of workforce in agricultural labour
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

5. 0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
% of workforce in washing/laundry
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

6. 0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Bar staff as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

7. 0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Hairdressers as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

8. 0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991 2001 2011
Accountants as % of workforce
Source: https://www.theguardian.com/business/2015/aug/17/technology-created-more-jobs-than-destroyed-140-years-data-census

9. 30.00
40.00
50.00
60.00
70.00
80.00
90.00
1841 1851 1871 1881 1891 1901 1911 1921 1931 1951 1961 1971 1981 1991
male female
Life expectancy at birth
Source: http://visual.ons.gov.uk/how-has-life-expectancy-changed-over-time/

10. How do you take advantage of new technologies…
…instead of sinking under them?
Email: Jayne@Zanzidigital.co.uk Twitter: @JayneReddyhoff

11. Logica Telecoms 2001 - the challenges
• More than 25% staff attrition
• Mainly senior/experienced staff
• Each project losing one key person every month
• Potential recruitment cost £620,000 pa
• Lost revenue/project overruns/unhappy customers/our reputation?
• 45% revenue from one customer
• Less than 35% retainer revenue against target of 50%
• We had to re-sell £45 million every year
Email: Jayne@Zanzidigital.co.uk
Twitter: @JayneReddyhoff

12. Many thanks to www.zoneofsuccess.com for this image
Drive it from the top

13. Many thanks to www.zoneofsuccess.com for this image
Lead from the front

14. Email: Jayne@Zanzidigital.co.uk Twitter: @JayneReddyhoff
Engage trusted champions

15. Staff Mgr
1
Staff Mgr
2
Staff Mgr
3
Staff Mgr
4
Project A
Project B
Project C

16. Open book relationships

17. Technology must serve business….
…not dominate it

18. What are machines good at?
Consistency
Repetition
Staying inside the box

19. What are humans good at?
Empathy
Inspiring
Making inspired connections

20. Put fear aside – don’t hesitate
0
50
100
150
200
250
04-01-99 04-01-00 04-01-01 04-01-02 04-01-03 04-01-04 04-01-05 04-01-06 04-01-07 04-01-08 04-01-09 04-01-10 04-01-11 04-01-12 04-01-13 04-01-14 04-01-15 04-01-16
Nokia share price 1999 - 2016

21. Put fear aside – don’t hesitate
0
50
100
150
200
250
04-02-99 04-02-00 04-02-01 04-02-02 04-02-03 04-02-04 04-02-05 04-02-06 04-02-07 04-02-08 04-02-09 04-02-10 04-02-11 04-02-12 04-02-13 04-02-14 04-02-15 04-02-16
Blackberry share price 1999 - 2016

22. Winning the new technology race

23. Genius
1% inspiration,
99% perspiration
Humans
1% inspiration
Machines
99% perspiration?

24. Email: Jayne@Zanzidigital.co.uk | Twitter: @JayneReddyhoff | W: www.zanzidigital.co.uk
Thank you
Jayne Reddyhoff
Managing Director
Zanzi Digital