2. Contents.
Ad Tech 04
Ad Tech Sales 05
Big Data 06
Client Services 07
Creative 08
IT Business Intelligence 09
IT Operations 10
IT Security 11
Marketing 12
Media 13
Mobile 14
PPC 15
Product Management & Analysis 16
Project Management 17
SEO 18
Strategy 19
Social Media & Content 20
Tech 21
UX 22
2.8x job growth in
digital tech economy
compared to the rest
of the economy
3. Foreword.
Welcome to the 4th edition of the Digital Gurus Digital Salary Survey
for London. We’ve spent the last 12 months speaking to thousands of
relevant candidates and clients across both permanent and contract
sectors to bring you the most up to date salary guide yet.
Digital Gurus has consolidated its position as a leader and pioneer
within the traditional digital markets. We cover more than 12 different
verticals and also have offices in Dubai and Sydney to offer more
opportunities than ever before.
Our latest findings have highlighted some key trends:
• Salaries have increased by an average of 5-10% over the last 12
months
• The contract market is lucrative with high day rates and flexible
working
• London is still the place to be – but outer London is definitely
seeing some more competition.
All of this is due to the fact that digital is still one of the fastest
growing areas of our economy: big brands are taking digital in-house
and building their own offering to compete alongside the agencies
and the rise of start-ups is showing no sign of abating. But with a real
lack of experienced talent available, the industry is turning its focus to
training and development. Until the balance is restored - as we’ve said
before - candidate is king.
1.56m jobs exist
within the digital tech
economy
4. Ad Tech.
Ad Ops Director
Ad Ops Manager
Ad Ops Executive
Campaign Manager
Display Solutions/Technical Consultant
Senior Technical Account Manager
Technical Account Manager
Director of Analytics
Analytics Manager
Senior Digital Analyst
Digital Analyst
Junior Analyst
Title Permanent Freelance
£60 to £100k
£30k to £50k
£20k to £30k
£22k to £35k
£40k to £65k
£35k to £60k
£30k to £45k
£60k to £110k £500 +
£400 to £600
£250 to £400
£180 to £250
£100 to £130 Digital advertising was
worth £3.9bn in 2015
04
5. Ad Tech Sales.
MD
Commercial Director
Agency Sales Director/BDD
Senior Agency Sales Manager/BDM
Agency Sales Manager/BDM
Sales Account Manager
Sales/Business Development Executive
Head of Account Management/CSD
Senior Account Manager
Account Manager
Account Executive
Partnerships/Trading Manager
Trading Desk Manager
Media Buyer
Title Permanent
£200k +
£80k to £180k +
£65k to £85k
£50k to £70k
£35k to £50k
£30k to £40k
£20k to £30k
£50k to £80k
£40k to £50k
£30k to £40k
£20k to £30k
£50k to £60k
£35k to £60k
£35k to £60k
In 2015 over a third
of digital job adverts
were in traditional
industries
05
6. Big Data & Analytics.
Big Data Consultant
Big Data Engineer
Big Data Architect
Data Analyst
Data Scientist
Data Architect
Title Permanent
Up to £100k
Up to £95k
Up to £95k
Up to £50k
Up to £65k
Up to £75k
Data-driven companies
are 10% more productive
than firms that do not
exploit their data
06
7. Client Services.
Managing Director
Client Services Director
Head of Digital
Client Partner/Business Director
Group Account Director
Senior Account Director
Account Director
Senior Account Manager
Account Manager
Account Executive
Business Development Director
Business Development Manager
Business Development Executive
Title Permanent Freelance
£110k +
£80k to £100k
£80k to £130k
£65k to £100k
£65k to £85k
£55k to £65k
£45k to £55k
£34k to £45k
£25k to £34k
£18k to £25k
£60k to £100k
£30k to £60k
£18k to £30k
£500 +
£400 to £500
£400 to £500
£350 to £500
£300 to £400
£280 to £350
£250 to £300
£200 to £230
£150 to £180
£80 to £120
Digital tech grew
32% faster than the
rest of the economy
between 2010-14
07
8. Creative.
Executive Creative Director
Creative Director
Associate Creative Director
Design Director
Creative Director Team Member
Creative Group Head Team Member
Senior Team Member
Middleweight Team Member
Junior Team Member
Senior Art Director
Middleweight Art Director
Junior Art Director
Senior Copywriter
Middleweight Copywriter
Junior Copywriter
Senior Designer
Middleweight Designer
Junior Designer
Senior Motion Graphics Designer
Motion Graphics Designer
Junior Motion Graphics Designer
Title Permanent Freelance
£110k +
£80k to £100k
£65k to £80k
£55k to £75k
£75k to £110k
£55k to £75k
£45k to £60k
£30k to £45k
£18k to £30k
£45k to £65k
£30k to £45k
£18k to £30k
£40k to £55k
£25k to £45k
£18k to £25k
£40k to £55k
£30k to £40k
£18k to £30k
£40k to £55k
£25k to £35k
£18k to £25k
£550 +
£450 to £550
£400 to £450
£350 to £425
£500 to £700
£450 to £550
£400
£300 to £350
£200 to £250
£350 to £400
£250 to £300
£200 to £250
£300 to £350
£250 to £300
£200 to £225
£350 to £425
£250 to £300
£175 to £250
£350 to £400
£250 to £300
£150 to £200
40% of digital
entrepreneurs say
they struggle to find
skilled digital
workers
08
9. IT Business Intelligence.
BI Project Manager
BI Architect
BI Analyst
BI Developers
Title Permanent Freelance
£65k to £80k
£60k to £70k
£40k to £60k
£40k to £60k
£550 to £750
£500 to £700
£350 to £450
£350 to £450
The average advertised
salaries for digital jobs
are 36% higher than the
national average
09
10. IT Operations.
IT Director
IT Manager
WebOps
DevOps
Systems
Infrastructure
Server/Infrastructure Support
Desktop Support
IT Support
Title Permanent Freelance
£70k to £120k
£45k to £80k
£60k to £100k
£60k to £100k
£45k to £80k
£45k to £80k
£35k to £50k
£25k to £40k
£20k to £35k
£500 +
£300 to £500
£450 to £800
£450 to £800
£350 to £700
£300 to £700
£250 to £400
£180 to £250
£150 to £220
The digital tech economy
is leading the growth of
local economies across
the country
10
11. IT Security Sales & Marketing.
Sales Manager/Director
Pre-Sales Engineer
Senior Pre-Sales Engineer
Pre Sales Manager/Director
Marketing Manager
Senior Marketing Manager
Marketing Director
Senior Inside Sales Executive
Inside Sales Executive
Senior Account Executive
Account Executive
Partner Sales
Title Permanent
£110k to £130k
£50k to £65k
£70k to £90k
£110k to £130k
£40k to £50k
£50k to £60k
£80k to £90k
£35k to £45k
£28k to £35k
£65k to £85k
£40k to £60k
£50k to £65k
UK businesses reported
a 38% increase in IT
security incidents in 2015
11
12. Marketing.
Head of Acquisition
Digital Marketing Director
CRM Manager
Senior Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Executive
Account Manager
Growth Hacker
CMO
Web Analytics Manager
Web Analytics Executive
Senior Data Analyst
Data Analyst
Title Permanent Freelance
£60k to £80k
£70k to £90k
£35k to £70k
£40k to £60k
£30k to £50k
£20k to £30k
£25k to £35k
£50k to £80k
£70k to £100k
£50k to £65k
£30k to £45k
£50k to £70k
£35k to £45k
£400 to £600
£300 to £375
£300 to £400
£225 to £275
£150 to £200
£225 to £275
£400 to £700
£400 to £600
£325 to £500
£180 to £300
£400 to £600
£200 to £375
45% of marketing, PR
& design companies
are now digital tech
businesses
12
13. Media Planning & Buying.
Managing Director/Partner
Head of Planning/Digital
Client/Media/Business Director
Group Account Director
Digital Account Director
Senior Digital Account Manager
Digital Account Manager
Senior Digital Planner
Digital Planner
Planning Executive
Graduate
Title Permanent
£100k to £250k
£65k to £120k
£70k to £150k
£45k to £65k
£45k to £65k
£30k to £55k
£30k to £55k
£25k to £44k
£21k to £30k
£20k to £25k
£17k to £20k
The average
advertised salary of
digital tech roles was
£50k in 2015
13
14. Mobile.
Country Manager
CMO
COO
Head of Mobile
Mobile Marketing Director
Sales Director
Client Partner
Sales Manager
Sales Executive
Mobile Planner
Mobile Strategist
Account Director
Account Manager
Account Executive
Mobile Marketing/Acquisition Manager
Mobile Marketing/Acquisition Executive
Title Permanent
£60k to £120k
£70k to £120k
£70k to £150k
£60k to £150k
£55k to £110k
£60k to £80k
£65k to £95k
£30k to £55k
£30k to £55k
£25k to £50k
£25k to £50k
£40k to £65k
£20k to £40k
£18k to £22k
£30k to £55k
£21k to £30k
App & software
development is the
biggest area of
digital tech growth
14
15. PPC.
Head of Paid Search/PPC
Group Account Director/PPC Director
Senior Account Director
Account Director
Senior Account/Senior PPC Manager
Account/PPC Manager
Account/PPC Executive
Title Permanent Freelance
£60k to £160k
£50k to £80k
£50k to £75k
£45k to £65k
£35k to £55k
£25k to £45k
£20k to £30k
£450 +
£400 to £700
£350 to £500
£300 to £450
£300 to £450
£225 to £275
£150 to £200
London is home to
13 tech ‘unicorns’
(businesses valued
over £1bn)
15
16. Product Management & Analysis.
Director of Product
Product Manager
Senior Product Manager
Business Analyst
Senior Business Analyst
Scrum Master
Agile Coach
Title Permanent Freelance
£65k to £130k
£40k to £55k
£55k to £80k
£35k to £55k
£55k to £75k
£40k to £70k
£60k to £85k
£300 to £350
£350 to £600
£250 to £400
£400 to £600
£300 to £550
£450 to £650
6.4bn connected
‘things’ will be in use in
2016
16
17. Project Management.
Head of Project Management
Project Director
Senior Project Manager
Technical Project Manager
Mid Weight Project Manager
Junior Project Manager
Programme Director
Programme Manager
Senior Product Manager
Product Manager
Senior Business Analyst
Business Analyst
Senior Technical Project Manager
Resource Director
Resource Manager
Traffic/Studio Manager
Senior Traffic/Studio Manager
Title Permanent Freelance
£80k to £120k
£60k to £80k
£45k to £65k
£45k to £65k
£30k to £45k
£22k to £30k
£70k to £90k
£55k to £70k
£50k to £70k
£40k to £50k
£60k to £70k
£50k to £60k
£50k to £70k
£45k to £60k
£35k to £45k
£30k to £40k
£40k to £50k
£450 to £700
£350 to £450
£280 to £350
£300 to £400
£230 to £280
£150 to £200
£400 to £500
£350 to £450
£350 to £500
£300 to £350
£400 to £550
£300 to £400
£400 to £500
£300 to £350
£200 to £300
£200 to £300
£300 to £350
Employment in digital
tech grew 13%
in 2011-14
17
18. SEO.
Head of SEO
Group Account Director
SEO Director
SEO Senior Account Manager
SEO Manager
SEO Executive
Title Permanent Freelance
£60k to £170k
£50k to £80k
£45k to £65k
£35k to £55k
£25k to £45k
£20k to £30k
£450 +
£400 to £700
£300 to £375
£300 to £450
£225 to £275
£150 to £200
Estimated turnover
of digital tech
industries in 2014
was £161bn
18
19. Strategy.
Head of Strategy & Planning
Strategy Director
Senior Strategist
Strategist
Junior Strategist
Title
In 2015, the majority
of digital jobs were in
financial, education &
health services
Permanent Freelance
£140k +
£100k to £140k
£65k to £95k
£40k to £65k
£30k to £40k
£600 +
£500 to £600
£400 to £550
£300 to £350
19
20. Social Media & Content.
Head of Social Media
Senior Account Director
Account Director
Senior Account Manager
Account Manager
Account Executive
Senior Community Manager
Community Manager
Content Executive
Content Manager
Content Producer
Content Strategist
Senior Content Strategist
Head of Content
Title Permanent Freelance
£60k to £90k
£55k to £65k
£45k to £55k
£35k to £40k
£27k to £35k
£19k to £25k
£30k to £45k
£20k to £30k
£25k to £30k
£30k to £40k
£35k to £45k
£40k to £50k
£50k +
£50k +
£350 +
£280 to £320
£250 to £280
£220 to £250
£180 to £220
£90 to £130
£200 to £280
£120 to £200
£150 to £200
£250 to £350
£250 to £350
£250 to £400
£300 to £500
£350 +
58,000 digital tech
businesses exist in
the UK
20
21. Tech.
Tech Director
Tech Team Leader
Senior Front End Developer
Mid Front End Developer
Junior Front End Developer
Automation QA
QA
Junior QA
Lead Mobile Developer
Senior Mobile Developer
Mobile Developer
Junior Mobile Developer
Senior Ruby Developer
Mid Backend Developer
Junior Backend Developer
Title Permanent Freelance
£55k to £90k +
£45k to £60k
£40k to £55k
£28k to £40k
£18k to £27k
£35k to £45k
£25k to £35k
£18k to £25k
£70k to £100k
£60k to £70k
£35k to £55k
£22k to £35k
£50k to £70k
£35k to £50k
£25k to £35k
£400 to £550
£450 to £550
£350 to £500
£250 to £350
£150 to £250
£300 to £400
£200 to £300
£100 to £200
£450 to £600
£400 to £500
£220 to £350
£150 to £200
£400 to £500
£350 to £400
£300 to £350
The UK is a FinTech
world leader - the
sector is worth £20bn
in annual revenues
21
22. UX.
Head of User Experience
Lead/Principle UX Architect
Senior User Experience Architect
Midweight User Experience Architect
Junior User Experience Architect
Usability Consultant
Senior Interaction Designer
Midweight Interaction Designer
Head of User Research
Senior User Researcher
User Researcher
Junior User Researcher
Title Permanent Freelance
£70k +
£60k to £70k
£45k to £60k
£30k to £45k
£18k to £30k
£30k to £45k
£50k to £65k
£35k to £50k
£25k to £45k
£45k to £60k
£25k to £45k
£25k to £35k
£600 +
£550 to £600
£450 to £550
£350 to £450
£300 +
£250 to £350
£550 to £600
£350 to £450
£550 to £650
£450 to £550
£350 to £450
£300 +
Advertising spend in
the UK will grow by
5.5% in 2016
22
23. Sources: Tech Nation 2016, Digital Gurus own’ salary data
www.digitalgurus.co.uk
