Indiana University Statewide IT 2014 Conference - Facilitating Student Connections and Engagement (New and Revised!)

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Updated presentation demonstrating how WeAreIU.com and the IU Facebook network continue to be integrated into various marketing strategies to facilitate student connections and engagement. Included more details and examples of how current IU staff are appropriating these assets. Shared practical examples of how we are using bufferapp.com and paper.li to connect with and grow our Facebook fans and Twitter followers, as well as reach over 100,000 people via social media on a regular basis.

Marketing

IU Statewide IT 2014
Tools and Resources to
Facilitate Student Connections
and Engagement

Agenda
1. IU Bloomington Facebook Network
2. WeAreIU.com
3. Favorite Social Media Tools
4. Q&A

ONE
IU Bloomington
Facebook Network
facebook.indiana.edu

Over 70% use mobile app
(shown on right)

Activity since Jan. 2013
13,200+ students joined
120,000+ new Facebook friendships
18,600+ posts
38,500+ comments
4,400+ questions
2,600+ private messages (launched 7/14)
890+ photo posts

Key Features
Announcements
Keyword Alerts
Custom Profiles

Interested?
Be a moderator
Send out an announcement
Monitor keywords
Email me – jaysteel@indiana.edu

Student stories targeted to prospective students to help
them understand what makes IU unique.

Activity since Feb. 2012
•268 Student Authors
•1,577 stories
•380,000+ Visits
•790,000+ Pageviews
•1:52 Avg. Visit Duration

Visitor Demographics
63% New Visitors
38% Mobile
7% Tablet
35% Google Search
21% Facebook
13% Twitter

Trends – Y/Y
+140% Total Visits
+281% Mobile
+214% Tablet
+158% Search

Moderate and publish stories.
Curate them on one page.

Capture stories.
Curate them on one page.

Get social.
12,000 shares = 2,400,000 reach

Reach 125,000
Bufferapp.com
Schedule updates. Choose channels.
Analyze. Repeat.

Paper.li
Curate. Auto-publish. Distribute.

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Indiana University Statewide IT 2014 Conference - Facilitating Student Connections and Engagement (New and Revised!)

1. IU Statewide IT 2014 Tools and Resources to Facilitate Student Connections and Engagement

2. Hello! Jay Steele a.k.a. Poppie Office of Strategic Communications and Marketing - OEM jaysteel@indiana.edu Study how disruptive innovations transform organizations.

3. Agenda 1. IU Bloomington Facebook Network 2. WeAreIU.com 3. Favorite Social Media Tools 4. Q&A

4. ONE IU Bloomington Facebook Network facebook.indiana.edu

5. Over 70% use mobile app (shown on right)

6. Activity since Jan. 2013 13,200+ students joined 120,000+ new Facebook friendships 18,600+ posts 38,500+ comments 4,400+ questions 2,600+ private messages (launched 7/14) 890+ photo posts

7. Key Features Announcements Keyword Alerts Custom Profiles

8. Announcements

9. Keyword Alerts

10. Custom Profiles Cover Photo Profile Photo Display Name Title Email Phone Social Media Accounts About Me

11. Interested? Be a moderator Send out an announcement Monitor keywords Email me – jaysteel@indiana.edu

12. WeAreIU.com TWO

13. Student stories targeted to prospective students to help them understand what makes IU unique.

14. Activity since Feb. 2012 •268 Student Authors •1,577 stories •380,000+ Visits •790,000+ Pageviews •1:52 Avg. Visit Duration

15. Visitor Demographics 63% New Visitors 38% Mobile 7% Tablet 35% Google Search 21% Facebook 13% Twitter

16. Trends – Y/Y +140% Total Visits +281% Mobile +214% Tablet +158% Search

17. Create an account for your department.

18. Moderate and publish stories. Curate them on one page.

19. Capture stories. Curate them on one page.

20. Get social. 12,000 shares = 2,400,000 reach

21. Favorite Social Media Tools THREE

22.

23. Reach 125,000 Bufferapp.com Schedule updates. Choose channels. Analyze. Repeat.

24. Paper.li Curate. Auto-publish. Distribute.

25. Paper.li Add value. Grow your audience.

26. Q&A FOUR

27. “How can we help YOU be more awesome?”

28. THANK YOU!

Indiana University Statewide IT 2014 Conference - Facilitating Student Connections and Engagement (New and Revised!)

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