This document summarizes a presentation by Jay Hallberg of Spiceworks about how the technology company is leveraging local conversations and connections among IT professionals. Spiceworks has over 1 million IT professionals on its network who manage over 78 million devices. The company is using location data and local meetups, training, and marketing to better connect IT vendors with these professionals. Upcoming plans include enhancing the platform's local commerce capabilities to facilitate purchasing and requests for quotes based on location. The goal is to "spice IT up" by bringing more local fun and engagement to the large but often overlooked business-to-business IT industry ecosystem.

1. Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011

2. Sponsor Spotlight Spiceworks and Local B2B Speaker Jay Hallberg Co-Founder & CMO Spiceworks

3. Local B2B:How the Tech Industry is Doing IT Jay Hallberg Co-founder & VP Marketing jay@spiceworks.com @jay_hallberg

4. Why do consumers get all the stickers?

5. And all of the local “fun”?

6. What About B2B? You are here

7. What about your “IT Guy”?

8. SMB IT: One Trillion Dollar Ecosystem $ VISA IT 1234 4567 7890 0987 JOHN D SPICEWORKS 5M IT Pros VARs & MSPs 16M Companies & 200M Employees $1T in IT Spend,1,000’s of Tech Vendors

9. Pre-Social IT, circa 2006 … IT IT IT Vendors … Apps IT Pros

10. IT with Spiceworks Vendors Discussions Purchasing Free IT Apps Commerce Manage People Vendor pages Marketplace Manage Network Advice Community

11. Foundation: Network Inventory

12. Signal: Location

14. 45 million employees

15. 858k companies

16. $236 billion in IT budget2,000 new IT pros, 12,000 printers, and 78,000 computers added per day

17. Local B2B: Lessons from IT Local Training Local Meetups Peppers Local Marketing Local Commerce

18. Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue Trainers apply from and are rated by community Classes targeted by geo and skill Spiceworks and sponsored content drives usage and $

19. Local Meetups: SpiceCorpsConversations for IT Pros and Vendors Meetings scheduled, often with vendors User group membership targeted by geo Sales conversations at scale, continues online

21. 2x ad CTR

23. Fun? Spice IT up!