This document discusses a new cocoa beverage product called FocusFusion Cocoa that harnesses the healthy benefits of cocoa and infuses it with brain-supportive herbs. It provides an overview of the health benefits of cocoa, which includes improving cognitive performance and memory. FocusFusion Cocoa contains cocoa, Bacopa Monnieri, and Gotu Kola, which may individually improve aspects of cognition like learning, memory, and brain power. The product aims to improve focus, attention, memory, and reduce stress and anxiety, and will launch in Fall 2014.

2. Continuing the Tradition
• All natural products
• Expertly blended
formulations
• cGMP & FDA
compliant
manufacturers
• Life-enhancing
formulas

3. Expanding the Demographic
• Another avenue to satisfy
non-coffee drinkers
• Affords us the opportunity to
reach and change the lives
of children
• Allows us to tap into a $1B
market
• Gives us entry into the
chocolate beverage
market…enjoy hot or cold

4. The Perfect Fusion..
…of Science and
Mother Nature
…all natural,
delicious and
satisfying!

6. A New Spin on a Familiar Product
Harnesses all the
healthy benefits of
cocoa and infuses
them with proven
brain-supportive
herbs.

7. A Superior Product
PRODUCT
NAME
SWISS MISS
Milk Chocolate
JAVITA
FocusFusion
Cocoa
WHOLEFOOD’S
365 Cocoa
CALORIES 90 45 110
CALORIES
FROM FAT 20 5 35
CARBS 16 grams 9 grams 24 grams
SUGARS 8 grams** 7 grams 22 grams
PROTEIN 1 grams 2 grams 2 grams
**PLUS artificial flavors and sweeteners (sucralose)

8. It’s Smart Chocolate
• Uses European chocolate
from Belgium as a base
• Specially treated to:
–Reduce the bitterness
–Lower acidity (pH)
–Improve dissolvability

9. How is the Cocoa Prepared
• Takes 6 months to mature
• Hand picked
• Dried for 2 weeks
• Slow roasted in their shells
• Hand sorted to remove
kernels
• Micronized and blended

10. Why Cocoa? (OVERIEW)
• One of the most consumed
antioxidants of any age group.
• It’s filled with healthy nutrients like
flavonals, polyphenols and
epicatechins that have broad and
numerous health benefits.

11. Why Cocoa (BENEFITS)
• Increases HDL (healthy)
cholesterol
• Decreases LDL (BAD)
cholesterol
• Lowers triglycerides
• Lower blood pressure
• Prevent growth of
platelets, etc.

12. Why Cocoa? (BENEFITS)
• Helps support immune
health
• Protects integrity of cell
membranes
• Promotes cell
communication
• Helps minimize oxidative
stress

13. Why Cocoa (BENEFITS)
• Helps protects against
type 2 diabetes
• Lowers insulin
resistance
• Helps control insulin
sensitivity
• Improves glucose
regulation

14. Why Cocoa? (BENEFITS)
• Helps reduce stress,
fatigue and anxiety
• Promotes sharp
thinking skills
• Improves cognitive
performance
• Promotes long and
short term memory

16. Your Brain on Cocoa (STUDIES)
• Preserve bloodflow to
working areas of brain
• Protect against
inflammation
• Slow age-related brain
impairments

17. SPOTLIGHT: Cocoa
• “…study showed that acute consumption
of hot cocoa was associated with
increased blood flow to the brain for 2-3
hours.”
• “…cocoa was believed to increase blood
flow in older adults or for others in
situations where they may be cognitively
impaired.”

18. SPOTLIGHT: Cocoa
• “Drinking two cups of hot chocolate a day
may help people keep their brains healthy
and their thinking skills sharp.”
• “After drinking a cup for 30 days, one-third
of participants had a 8.3% improvement to
blood flow to working areas of the brain.”

19. FocusFusion: A TRIPLE Threat
• Cocoa
• Bacopa Monnieri
• Gotu Kola

20. SPOTLIGHT: Bacopa Monnieri
May improve higher order
cognitive processes such as
learning and memory.
Not only has it been shown to
improve motor learning, it has
been shown to improve
acquisition, retention and
working memory.

21. SPOTLIGHT: Gotu Kola
It is thought to help the
functions of the nervous
system and increase
brain power.
It also strengthens
memory, concentration
and intelligence.

22. FocusFusion Cocoa
(BENEFITS)
• Improves focus and attention
• Helps improve memory
and concentration
• Helps reduce stress and anxiety
• Helps decrease fatigue
and depression

23. FocusFusion Cocoa (COMING
SOON)
• $35 / 25 PV
• 18 packets per box
• Available FALL ’14
• New Join / Member
packs