This document describes a partnership between Java Raiz, a producer of organic cinnamon raisins, and The Nature Company, an environmental education organization. Their joint "ON THE EDGE" program will provide students with Java Raiz snacks and weekly educational activities about nutrition, the environment, and nature. Students who correctly answer weekly questions will receive free refills of the raisin snacks. The program aims to increase youth awareness of health, sustainability, and humanity's role in protecting the environment.

1. ORGANIC CINNAMON
INFUSED FLAME RAISINS

2. Fills in the gap

3. By finding the
target customer

4. I asked myself and a
couple of my friends a
few questions like...

5. I asked myself and a
couple of my friends a
few questions like...
• What was the niche that
needed to be filled?
• Exactly who is my target
customer?

6. And finally, what are they
going to get out of eating
organic, American made
Java Raiz?

7. Then it hit me...

8. The people I especially
wanted to see eating Java
Raiz were children

9. ...and young adults

10. So Java Raiz created Cinnamon and
Mocha Cinnamon for everyone between
the ages of 6 months and 100+ years
who didn’t like the taste of coffee!

11. We use only
domestically grown
raisins from California
WHY? Because the numerous
benefits of eating Java Raiz
are outstanding, just like the
flavor of Java Raiz!

12. We use only
domestically grown
raisins from California
Let’s start with the nutritional value of
an organic flame raisin.

13. We use only
domestically grown
raisins from California
Lets start with the nutritional value of
an organic flame raisin.
The average person eats far less fruit
than is recommended by the U.S.
Dietary Guidelines for Americans.

14. We use only
domestically grown
raisins from California
Lets start with the nutritional value of
an organic flame raisin.
A portable, readily available fruit,
such as California Raisins, is ideal to
help fill this gap.

15. NOT TO MENTION
This ‘little’ fruit has multiple benefits that help to
maintain a healthy lifestyle. California Raisins are:

16. NOT TO MENTION
This ‘little’ fruit has multiple benefits that help to
maintain a healthy lifestyle. California Raisins are:
gluten free and fat and cholesterol free
naturally low in sodium
packed with antioxidant protection for heart and
colon health
a great addition to the day’s total intake of dietary
fiber and potassium
ideal source of all-natural energy

17. Then we can add...
According to nutrition
experts, eating 8 or
more and as many as
13 fruits & vegetables
a day can help reduce
the risk of developing
certain types of cancer,
heart disease, stroke,
obesity, diabetes and
birth defects.

18. So now you have a healthy, delicious snack
that is guilt free, convenient, and
affordable; not to mention, a great source of
energy. What could make me feel better?

19. Now that we have the
nutritional benefits highlighted,
we need to figure out how we’re
going to best ‘stand out’ from
the crowd.

20. So why not partner
with another company?

21. Maybe a healthy
cookbook company?

22. Maybe a healthy
cookbook company?
Or a company
that sells organic
trail mix?

23. Maybe a healthy
snack box company...

24. Or a coffee business
of some sort?

25. And then it came to me. A partnership
with a company that shares the same
desires as Java Raiz to protect the
environment, nature, animals and
supports educational programs.

26. The Nature Company provides exciting
environmental education programs to
elementary schools. Through a
combination of live animal demonstrations,
hands-on exploratory activities, and
puppetry, The Nature Company will
delight children and teachers.

27. Java Raiz will be providing a healthy,
nutritious snack to the students, for a
natural energy boost especially helpful for
the ‘afternoon drowsy time’

28. And so, the new Earth2Man Awareness
Project was born.

29. ON THE EDGE
+
We called our new project, Java Raiz in
partnership with The Nature Company...
“ON THE EDGE” to help raise awareness of
Mother Earth’s fragile condition.

30. ON THE EDGE includes:
+
Java Raiz Cinnamon & Mocha Cinnamon products
The Nature Company workshops & puppetry shows
Educational material (books, pamphlets, videos,
magazines) to provide awareness. All in a multi-media
experience!

31. ON THE EDGE includes:
+
For only $2,247!*
*prices vary depending on the number of students

32. For the school program, designed for one
semester, we developed a plan where each
week, a number of questions are posted in
the cafeteria at all the schools in the
district.

33. For the school program, designed for one
semester, we developed a plan where each
week, a number of questions are posted in
the cafeteria at all the schools in the
district.
Of course, the questions could be
progressively harder depending on the age
of the students being targeted, i.e. grade
school vs. high school.

34. When the students have found the answers
and turned them in to the designated
teacher/personnel they will get to have
their pouch refilled - FREE!

35. Every week there will be new questions
posted.

36. We would post health
facts and statistics in
the lunch room so
when the students
pick up their package
of raisins at the
beginning, as well as
each consecutive
week, they can read
fun facts portrayed
through pictures of
animals and nature.

37. The students will
not only get the
opportunity to eat
healthier snacks,
they will be learning
how important it is
for them to eat
healthier. It is a
known fact that
‘snacking’ is the
number one cause
of obesity!

38. The students will be gaining knowledge by
answering the questions, and in the
process, will be learning additional facts
about nature and the environment.

39. Awareness = Knowledge = Action!

40. The students will also
be learning about the 4
R’s and how they
impact the environment
and nature.
http://earth911.com/recycling

41. REDUCE

42. REUSE

43. RECYCLE

44. AND
REBUY!

45. At the end of the
semester, we would
arrange for The
Nature Company to
come out to the
schools and give the
kids a “hands on”
presentation on the
environment, animals
and nature!

46. We are ALL responsible for a new
generation of environmentally
aware individuals!

47. +
And Java Raiz, partnered with The
Nature Company, is proud to be part of
a learning program that offers the
awareness of food nutrition and the
importance of eating healthy foods,
like Java Raiz.

48. Along with offering youth the knowledge...
and power, that will enable them to
someday make better informed decisions
about the future of the environment!

49. The real value is priceless!

50. Humankind has not
woven the web of life.
We are but one thread
within it. Whatever we
do to the web, we do to
ourselves. All things
are bound together. All
things connect. We are
a part of the earth and
it is a part of us.
-Chief Seattle