This document provides information about the Healthy, Happy Kids Campaign, which aims to educate families about health through diet. It outlines nine simple steps to a healthier family diet, as presented by pediatrician Dr. William Sears, including shaping young tastes, eating the right carbs and fats, raising a veggie lover, and adding a Juice Plus+ supplement to provide whole food nutrition. The campaign hopes to enroll 500,000 children in a Juice Plus+ Children's Health Study to determine the effects on children's health from adding Juice Plus+ to their diets.

1. Our Children
ON THE GROW

2. Healthy, Happy Kids Campaign
One child at a time
Welcome!
The Healthy, Happy Kids Campaign
is designed to provide health
education for families.
In the next hour, we hope to
empower and inspire you to take
a few simple steps to better health!
Let’s Get Started…
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3. We live in a
time when…
“…children are
more harmed
by poor diet
than by exposure
to alcohol, drugs, “Due to poor diet,
and tobacco this generation of
combined.” children has a
shorter life
expectancy than
their parents!”
David Katz, M.D. (2004)
Director, Yale-Griffin Prevention Research Center
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4. We have challenges!
! Less than 7% of all children and adolescents consume the
recommended 3 servings of vegetables per day.
(Archives of Pediatrics & Adolescent Medicine)
! 1 in 4 children is obese. (International Journal of Obesity)
! Nearly 50% of obese adolescents remain obese as adults.
( International Journal of Obesity)
! About 6% of elementary school children and 7% of adolescent
children miss 11 or more days of school yearly due to illness or
injury. (CDC National Center for Health Statistics)
! 1 in 3 Americans born in 2000 will develop diabetes.
(Journal of the American Medical Association)
! By the age of 12, an estimated 70% of our children have
developed the beginning stages of hardening of the arteries.
(Bogulusa Heart Study)
! 7% of school age children are diagnosed with ADHD.
(Center of Disease Control and Prevention)
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5. We have challenges!
! Poor Food Choices
! Not Drinking Enough Water
! Lack of Exercise
! Stressful Lifestyles
! Sleep Deprivation
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6. Here’s the good news!
“Over 70%
of disease is
preventable
through good
nutrition.”
William Sears, M.D.
Medical Consultant for
Baby Talk and
Parenting magazines
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7. Imagine a world
in which…
…your kids have a healthy start
every day!
…you can’t remember the last
time your child
was sick!
…your kids eat their veggies—
even the green ones!
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8. Simple changes…
…make a world
of difference!
Imagine the difference
in our homes and
in our schools…
…if we all took a
few simple steps.
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9. Nine Simple Steps
To a Healthier Family Diet
featuring
William Sears, M.D.
• renowned pediatrician
• author, with his wife
Martha, of more than 30 books
• medical and parenting
consultant for Baby Talk and
Parenting magazines
• advisor to busy parents on
how to raise healthier families
for over 35 years
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10. Nine Simple Steps Outline
Healthy, Happy Kids Campaign
One child at a time
1. Shape young _________.
______________________________________________________________________________________
______________________________________________________________________________________
2. Feed your family the right __________________.
______________________________________________________________________________________
______________________________________________________________________________________
3. Feed your family the _________ fats.
_____________________________________________________________________________________
_____________________________________________________________________________________
4. Feed your family ________ foods.
_____________________________________________________________________________________
_____________________________________________________________________________________
5. Raise a _________________.
_____________________________________________________________________________________
_____________________________________________________________________________________
6. Start the day with a ________________ breakfast.
_____________________________________________________________________________________
_____________________________________________________________________________________
7. Feed your family lots of ____________ and _____________.
_____________________________________________________________________________________
_____________________________________________________________________________________
8. Take your children to the ________________.
_____________________________________________________________________________________
_____________________________________________________________________________________
9. Add a ______________________________________ concentrate to the family diet.
_____________________________________________________________________________________
_____________________________________________________________________________________
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11. Step 9
Juice Plus+®…
… delivers whole food based nutrition in capsule,
chewable, and gummi form.
… starts with high quality, naturally ripened fruits and
vegetables— juiced to pull their nutritional essence
using a proprietary process to help maintain and
preserve the phytonutrients.
… is carefully tested for herbicides, pesticides and other
contaminants.
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12. Juice Plus+®
is much more
than a supplement.
Juice Plus+® contains naturally
occurring phytonutrients found in the
fruits and vegetables themselves.
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13. 12

14. What’s in Juice Plus+®?
Apple Carrot
Parsley
Orange
Beet
Pineapple Kale
Cranberry Broccoli
Cabbage
Peach Spinach
Acerola Cherry Tomato
Rice Bran
Papaya Oat Bran
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15. What does Juice Plus+®
do for your health?
• delivers key antioxidants
that are absorbed by the
body
• helps support the immune
system
• helps protect DNA
• promotes cardiovascular
wellness
• reduces oxidative stress
Results of independent clinical studies
published in peer-reviewed journals
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16. Juice Plus+®
Children’s Health Study
! The Juice Plus+® Children’s Health Study is a large-scale,
multi-year health survey. It is designed to determine what
effect adding Juice Plus+® to the family diet can have on
children’s health.
! Good nutrition and other important health habits are best
established in childhood.
! Parental support and involvement are essential to
successfully establishing good health habits in children.
! Eligibility:
Children 6-15 years of age can receive Juice Plus+® at no
additional cost with a paying adult sponsor.
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17. The longer your children
take Juice Plus+® the
more benefits you see.
After After
4-8 1
Juice Plus+® Children’s MONTHS YEAR
Health Study of taking of taking
Juice Plus+® Juice Plus+®
Increased awareness of health 80% 90%
Eating less fast food/drinking fewer 61% 73%
soft drinks
Eating more fruits and vegetables 43% 62%
Fewer doctors visits 46% 65%
Taking less prescription or 41% 59%
over-the-counter medication
Less school missed 39% 58%
These findings are based on the first 25,000 participants.
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18. The Whole Food Based
Nutrition of Juice Plus+®
simple — convenient — affordable
Just $41.50/month
(It costs less than a cup of gourmet coffee – less than $1.50 a day.)
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19. Healthy, Happy Kids Campaign
Our goal is to touch the lives of 500,000
children over the next 5 years—
one child at a time!
Take this first simple
step for your family’s
health …
The Next Best Thing to Fruits and Vegetables
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