The document provides an introduction to data visualization and Tableau. It discusses the purpose of data visualization as finding relationships, patterns, and discovering meaning in data. Key concepts covered include the anatomy of a visualization using an example chart, how to use Tableau Desktop and Tableau Server for interactive data visualization, and the benefits of collaboration using Tableau Server.

1. INTRODUCTION TO DATA VISUALISATION
Dr. Prashant Chauhan (Ph.D., MBA & UGC-Net)
Assistant Professor – Marketing, Mittal School of Business (NIRF – 52, ACBSP
USA Accredited)

2. Activity
Question:
What is the purpose of a data
visualization?
A. Find relationships in data
B. Find patterns in data
C. Discover meaning in data
D. All of the above
0A B C D
Prashant Chauhan

3. • The study of visual representations of data to
reinforce human cognition. “Help people understand
the, structure, relationships meaning in data.”
• Techniques: Charts, Graphs, Maps
Information Visualization?
Dr. Prashant Chauhan

4. Anatomy of A Visualization
4.3
5
3.5
4.5
2.4
2.7
1.8
1.5
0
1
2
3
4
5
6
September October November December
Last Period Returns
Sales Returns
1. Title
2. X-Axis
3. Y-Axis
4. Series
5. Data Points
1
2
3
4
5
Prashant Chauhan

5. Prashant Chauhan

6. Check Yourself: Anatomy of A Visualization
4.3
5
3.5
4.5
2.4
2.7
1.8
1.5
0
1
2
3
4
5
6
September October November December
Last Period Returns
Sales Returns
Which letter
corresponds to
the X-Axis ?
A
D
C
B
E
0A B C D E
Prashant Chauhan

7. Check Yourself: Anatomy of A Visualization
4.3
5
3.5
4.5
2.4
2.7
1.8
1.5
0
1
2
3
4
5
6
September October November December
Last Period Returns
Sales Returns
Which letter
corresponds to
a data point?
A
D
C
B
E
0A B C D E
Prashant Chauhan

8. Check Yourself: Anatomy of A Visualization
4.3
5
3.5
4.5
2.4
2.7
1.8
1.5
0
1
2
3
4
5
6
September October November December
Last Period Returns
Sales Returns
Which letter
corresponds to
a data series?
A
D
C
B
E
0A B C D E
Prashant Chauhan

9. • Tableau Desktop: https://www.tableau.com/en-
in/products/desktop/download
• Tableau Software is an American interactive data
visualization software company founded in January 2003 by
Christian Chabot, Pat Hanrahan and Chris Stolte, in Mountain
View, California. The company is currently headquartered in
Seattle, Washington, United States focused on business
intelligence.
Tableau Packages for Visualization
Prashant Chauhan

10. • Tableau Server: Tableau server is essentially an online
hosting platform to hold all your tableau workbooks, data
sources and more. All you really need to know is that it works like
any other server, you can store things here and they will safe
from fires and pesky hackers. Tableau server is a product from
Tableau, it means you can use the functionality of Tableau,
without needing to always be downloading and opening
workbooks to open with Tableau desktop.
Not part of our course!
Prashant Chauhan

11. Why Tableau Server
• COLLABORATION! After all, isn’t the feedback and
collaborative working environment that Tableau promotes
a reason we all got into using Tableau in the first place? But
just how does server allow us to collaborate more
effectively? What I mentioned briefly earlier was the
functionality of using Tableau in the browser window.
• This means no links to dashboards that management staff
need to download and open, no slowing down of
computers whilst you wait for Tableau desktop to open,
and an easy way to comment on or even edit dashboards
online
Prashant Chauhan

12. Tableau Interface
Prashant Chauhan

13. Conclusion Activity
"1 Important thing"
Explain one important thing you
learned today!
Prashant Chauhan