Edward Boches, Chief Innovation Officer at Mullen,
focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
This presentation provide an historical foundation for why our world is undergoing dramatic transformation. We look at the world shaped by oral, print, broadcast and now digital communication and how that becomes the defining quality for culture. The second half explores the game changing implications of many of the new digital tools.
Edward Boches, Chief Innovation Officer at Mullen,
focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?
Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.
This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.
Keywords: ROI, ROI, ROI
Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").
Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).
This presentation provide an historical foundation for why our world is undergoing dramatic transformation. We look at the world shaped by oral, print, broadcast and now digital communication and how that becomes the defining quality for culture. The second half explores the game changing implications of many of the new digital tools.
Memeoirs - Turn your on-line conversations into a bookLuca Canepa
As cloud services and data therein expand in their pervasiveness, so does Memeoirs, giving those data a new life in a easily accessible and technology independent medium.
Memeoirs unique selling proposition stems from its ability to aggregate all online services in an easy to use book generating and editing interface.
http://memeoirs.com
Art and Science of Social Media | Wendy Soucie - Social Media StrategistWendy Soucie
Wendy Soucie was the keynote presenter for Clifton Gunderson Technology Solutions sponsored program on The Art and Science of Social Media. The session covered the strategy and methodology of social business relationships and the technology that can help provide monitoring and tracking of our success.
Itol How Generations Coexist in OrganizationsRoxana Mocanu
Workshop delivered bu Roxana Mocanu at the 7th International Conference: "Leadership for an Inclusive and Sustainable World" in Berlin, 28 Jan 2011
Memeoirs - Turn your on-line conversations into a bookLuca Canepa
As cloud services and data therein expand in their pervasiveness, so does Memeoirs, giving those data a new life in a easily accessible and technology independent medium.
Memeoirs unique selling proposition stems from its ability to aggregate all online services in an easy to use book generating and editing interface.
http://memeoirs.com
Art and Science of Social Media | Wendy Soucie - Social Media StrategistWendy Soucie
Wendy Soucie was the keynote presenter for Clifton Gunderson Technology Solutions sponsored program on The Art and Science of Social Media. The session covered the strategy and methodology of social business relationships and the technology that can help provide monitoring and tracking of our success.
Itol How Generations Coexist in OrganizationsRoxana Mocanu
Workshop delivered bu Roxana Mocanu at the 7th International Conference: "Leadership for an Inclusive and Sustainable World" in Berlin, 28 Jan 2011
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
16. Why does it matter?
As Fortune put it in October 2003, "There may be a new kind of Internet emerging - one
more about connecting people to people than people to websites."
!
Monday 30 May 2011
26. YouTube (online video)
#1 Justin Bieber - Baby ft. Ludacris; 476 million
views
Angry Birds (mobile gaming)
As of December 2010 over 50 million copies have
been sold across all platforms.
FarmVille (social gaming)
25 Millions Facebook fans since September 2010
Over 62 million active users
Monday 30 May 2011
29. “Anywhere defines a world that connects all people and all the things we care about. A global
communications network will free us to go wherever we want without leaving information, entertainment
or anything else behind.”
Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business by Emily Nagle Green; McGraw-Hill; 2009
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Monday 30 May 2011
36. Evolution of Online
Relationship
Direct Results
!! Value:
Web as a relationship management
Experimentation platform
!! Value: !! Primary Goals:
Web as a direct results platform Engaging prospects and customers
outside of their Web site
!! Value: !! Primary Goals:
Web as a promotional vehicle Drive traffic and lead generation !! Secondary Goals:
Lead generation, drive traffic, thought
!! Primary Goals: !! Secondary Goals: leadership and branding
Trial a new media concept, gain eyeballs, Thought leadership and branding
build brand and drive awareness
!! Measurements:
Cost of sales, customer retention,
!! Measurements: brand penetration and measurements
!! Measurements: CPL, CPC, brand measurements from direct results stage
Cost per impression confirmed through surveys
!! Marketing Tactics:
!! Marketing Tactics: !! Marketing Tactics: –! Company beachhead in
–! Branding – buttons, banners –! Search ads relevant communities
–! E-mail – newsletters, list rentals –! Lead generation – white papers, –! Integration of content in
webcasts mobile apps
–! Branding - IMUs, larger units, –! Lead nurturing via social CRM
microsites
–! Successful tactics from direct
–! E-mail – list rentals results stage
1996-2003 2004-2009 2010-2015
Source: Toolbox.com
15
Monday 30 May 2011