Examples of the social media pages I've grown, certifications I've obtained, and search and display campaigns I've run.

1. +
Jack McWhinnie
Digital Marketing &
Social Media Portfolio
Video Content Website:
https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie

2. +
Philosophy
 No one likes to be sold something. If your content is useful or
entertaining users will share it themselves!
The best way to drive user engagement is to create/share
Novel Content. When your brand is associated with a
positive experience, users are more likely to choose you
over a competitor.

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Skills:
 Google Ads (Search and Display)
 Hubspot Inbound Marketing
 Google Analytics
 Adbobe Creative Suite
 Premiere, Avid, Final Cut
 Videograhy & Photography
 Twitter, Facebook, Pinterest, Instagram, Youtube,
Snapchat
 Facebook Insights, Hootsuite, Sprout Social
 Mailchimp
 Microsoft Office Tools

4. +
Google Ads Certifications
12/3/2018 Google Ads Fundamentals : Google
https://academy.exceedlms.com/student/award/25254224 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Fundamentals
on December 3, 2018
Completion ID: 25254224 Expires: December 3, 2019
You know the basics of Google Ads and how to promote your business online.
12/11/2018 G oogleAds SearchCertificatio:G oogle
https://academy.exceedlms.com/stdet/award/25366554 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Search Certi cation
on December 9, 2018
Completion ID: 25366554 Expires: December 9, 2019
You know how Google Ads Search works and how to setup your Google Ads Search
campaign.
I am certified in Google Ads Fundamentals and Google Ads Search. They
demonstrate my ability to manage search and display campaigns though Google
Ads (Formerly AdWords).

5. + HubSpot Inbound Marketing Certification
I am certified in Inbound Marketing from HubSpot Academy.

6. +
Shri Thanedar For Governor
 I worked as the Content Creator on the Shri Thanedar for Governor
campaign. I created video, graphic, and written content for our social
media pages and digital. I grew our audience from 12K to 101K by the
end of the campaign.
Link to FB page: https://www.facebook.com/ShriForMI/

7. +
Banner Ad Campaign
I created a series of banner ads to target audiences by
location. I used Google Ads to place them on relevant
webpages. They successfully drove traffic to the issue based
landing pages on our website.

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Banner Ad Campaign (pt. 2)
 I created three formats: Square, Tower, and Rectangle to
maximize the webpages they could appear on.

9. +
Facebook Frames
 I came up with the idea to create a Facebook frame for our campaign.
The frame allowed voters to show their support online. The frame was
downloaded 1873 times.

10. +
Mailchimp eBlasts
I used Mailchimp to send off mass emails to prospective voters.
They were usually reminders of important events or dates.

11. +
Links to Shri’s Video Content
I created 4-5 videos a week on the campaign. The videos were
used on digital and social. Below is a link to some of the best
examples: https://jackmcwhinnie1.wixsite.com/jack-
mcwhinnie/political-content

12. + Adventure Park Facebook Page
Link to page:
https://www.facebook.com/TreeRunnerWestBloomfield/
I created written, video, and graphic content for 7 Adventure Park locations

13. +
Adventure Park Trivia Tuesday
 Every week I would auction off two free tickets to the park. I
wrote multiple choice questions, polls, and “spot the difference”
posts.

14. +
Adventure Park 360° Thursdays
 Every Thursday, users could win two free tickets if they were
able to find how many things were hidden in the 360° photo.
I photographed all of the 360 photos in our park using a specialty 360 camera.
Later, I added in the hidden objects, people and animals using Photoshop

15. + Adventure Park Special Event Videos
 I filmed and edited a variety of under one minute videos to
promote the park’s 31 special events (Fourth of July, Water
Wars, Colorfest, Mother’s Day, etc.)
Link to event videos:
https://www.facebook.com/pg/TreeRunnerWestBloomfield/videos/

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Press Release Writing Samples:

17. +
Website/Blog Writing Samples:
Full Articles:
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/michigan/placesweprotect/erie-marsh-preserve.xml
http://www.nature.org/ourinitiatives/regions/northamerica/unitedstates/indiana/howwework/two-stage-ditches.xml

18. + The Nature Conservancy
Facebook Page (5 locations):
Website: https:https: //www.facebook.com/TNCMichigan/

19. +
TNC Facebook Nature Posts:

20. + TNC Facebook Staff & User Engagement:
By photographing staff and encouraging them to submit photos, users were
able to get an idea of who we are and the kind of work we did.
I made a weekly “Mystery Photo” where users would have to guess what critter
the zoomed in portion of a photo belonged to. Games and photo competitions
kept users returning to the site.

21. +
Facebook Insights:
Using Facebook Insights, I was able to prove I had increased
organic traffic to the page by 86% from 10/05/13 to 12/09/14

22. +
TNC Instagram Page:
Link: https://www.instagram.com/nature_org/

23. +
TNC Instagram page
 I encouraged users to submit their best nature pictures to
Instagram using Facebook and Twitter.

24. +
TNC Twitter
https://twitter.com/nature_MI?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp
%7Ctwgr%5Eauthor

25. +
TNC Twitter:
I started the TNC Twitter page in 2014. Using competitions,
polls, and encouraging users to submit content, the site gained 1,300 followers.
I used Hootsuite to track/report my progress

26. +
Videography Portfolio
 I have made video content with Sprite, NBC and WKAR. I’m
capable of filming, photographing and editing digital content for
your websites.
https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie

27. +
Contact
Email: jackmcwhinnie1@gmail.com