The document outlines an agenda for a one-day workshop called Jaag-IDEA. The schedule includes sessions on user-centered design, business models, prototyping, and presentations. There are also documents discussing why designing for feature phones in India and for girls in particular could be beneficial approaches. The tasks for participants involve creating a persona, developing a business model canvas, and sketching a paper prototype for a potential app or service.
China-Axlr8r, in cooperation with People Squared and EFG, once again hosted the annual 10X10 Shanghai on June 22nd, 2013.
The Geeks on a Train tour takes the China-Axlr8r startups on a ride from Dalian to Beijing, then down to Shanghai before returning to Dalian.
As part of the tour, the 10x10 conference brings to the stage 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity entrepreneurs to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
Each of them will take you on a 10-minute tour of their trials and tribulations, wins and losses, then give you some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
The Anti Wind Tunnel Marketing Movement, by Charles WigleyMel Exon
This document discusses issues with the standard marketing process and how it leads to similar advertising across brands. It contends that focusing solely on consumer insights does not lead to true differentiation. Several solutions are proposed, including considering multiple types of insights beyond just consumer insights, recognizing that not all consumers are equal, testing ideas in the market rather than labs, and putting more judgment back into the creative process. The overall message is that the marketing industry needs fresh thinking to move beyond following best practices and produce truly differentiated work.
The document discusses how robots can teach us about life, the universe, and marketing. It covers topics like the uncanny valley theory of human-robot interaction, the technological singularity and differing views of its impacts, the possibility of living forever through technology, and questions around the evolutionary need for love if procreation is no longer necessary. The presentation ends by questioning what exactly humans may be transcending to with advanced technologies.
The document discusses why most strategies created by strategists do not stick. It suggests that starting with research, insight and provocation, rather than immediately jumping to creating a strategy, is more likely to result in an effective strategy that sticks. Provocation involves questioning assumptions and sparking discussion, which allows for strategy to be co-created collaboratively rather than dictated from the start.
Growth Needs Space, by Sir John Hegarty & Nigel Bogle, Cannes 2011Mel Exon
The document is a collection of articles published on July 1, 2011 that discuss various topics related to social media, sports, and current events. There is no clear overarching theme or narrative that connects the different sections beyond the publication date. The document provides snippets of unrelated news and stories from that day without analysis or commentary.
A Perfect Storm The Social Web, Storytelling And Brands 08 07Mel Exon
The document discusses three forces driving changes in marketing: 1) A move to hypersociability in society with the rise of social media 2) A cross-platform explosion in entertainment 3) A fight for attention and to monetize in marketing and entertainment. It explores challenges for brands in engaging audiences across platforms and finding new ways to create and sustain conversations. Opportunities discussed include crowd-sourcing content creation through a "3-party market" model and leveraging storytelling in immersive, interactive ways. The key is participatory experiences that fit a brand's identity and demonstrate short-term ROI.
China-Axlr8r, in cooperation with People Squared and EFG, once again hosted the annual 10X10 Shanghai on June 22nd, 2013.
The Geeks on a Train tour takes the China-Axlr8r startups on a ride from Dalian to Beijing, then down to Shanghai before returning to Dalian.
As part of the tour, the 10x10 conference brings to the stage 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity entrepreneurs to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
Each of them will take you on a 10-minute tour of their trials and tribulations, wins and losses, then give you some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
The Anti Wind Tunnel Marketing Movement, by Charles WigleyMel Exon
This document discusses issues with the standard marketing process and how it leads to similar advertising across brands. It contends that focusing solely on consumer insights does not lead to true differentiation. Several solutions are proposed, including considering multiple types of insights beyond just consumer insights, recognizing that not all consumers are equal, testing ideas in the market rather than labs, and putting more judgment back into the creative process. The overall message is that the marketing industry needs fresh thinking to move beyond following best practices and produce truly differentiated work.
The document discusses how robots can teach us about life, the universe, and marketing. It covers topics like the uncanny valley theory of human-robot interaction, the technological singularity and differing views of its impacts, the possibility of living forever through technology, and questions around the evolutionary need for love if procreation is no longer necessary. The presentation ends by questioning what exactly humans may be transcending to with advanced technologies.
The document discusses why most strategies created by strategists do not stick. It suggests that starting with research, insight and provocation, rather than immediately jumping to creating a strategy, is more likely to result in an effective strategy that sticks. Provocation involves questioning assumptions and sparking discussion, which allows for strategy to be co-created collaboratively rather than dictated from the start.
Growth Needs Space, by Sir John Hegarty & Nigel Bogle, Cannes 2011Mel Exon
The document is a collection of articles published on July 1, 2011 that discuss various topics related to social media, sports, and current events. There is no clear overarching theme or narrative that connects the different sections beyond the publication date. The document provides snippets of unrelated news and stories from that day without analysis or commentary.
A Perfect Storm The Social Web, Storytelling And Brands 08 07Mel Exon
The document discusses three forces driving changes in marketing: 1) A move to hypersociability in society with the rise of social media 2) A cross-platform explosion in entertainment 3) A fight for attention and to monetize in marketing and entertainment. It explores challenges for brands in engaging audiences across platforms and finding new ways to create and sustain conversations. Opportunities discussed include crowd-sourcing content creation through a "3-party market" model and leveraging storytelling in immersive, interactive ways. The key is participatory experiences that fit a brand's identity and demonstrate short-term ROI.
Running with Sciccors! : Team Dynamics in Open SourceAmye Scavarda
The document discusses various team dynamics in open source projects. It explores different relationships involving "you" on a team, such as with developers, designers, clients, and open source community members. The final lines acknowledge that open source is not actually about any single individual, but about people working together towards a common goal.
Your Destiny in the Digital Age - Who's in Control?Ben Essen
In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force?
www.iris-worldwide.com
The document discusses the importance of passion and curiosity in scientific discovery. It notes that chance and personal interests can lead scientists down unexpected paths, from electronics to neuroscience via cosmology in one scientist's case. The document advocates getting initial drafts and ideas out rather than over-optimizing from the start. It also stresses developing broad, transferable skills and making interdisciplinary connections between fields. Overall, it promotes embracing adventure and curiosity in scientific thinking and discovery.
The document discusses various after school activities and hack days for kids aged 9-11. It describes Code Club, which teaches computer programming skills, and Raspberry Jam which brings together users of the Raspberry Pi computer. For hack days, it recommends they not be restricted to technology and provides tips on tools and an environment that encourages learning and recognizes both excellence and effort.
The document discusses how mobile phone usage has changed travel behaviors. People now rely heavily on their smartphones and apps to plan trips, find places to eat and get directions on the spot. They also expect travel information and booking options to always be available instantly through their phones. The company Triposo is building a travel guide app to accommodate these new mobile-native behaviors by providing offline maps, personalized local recommendations, in-depth location content and fast, easy decision making capabilities.
Welfare reforms, data and crowdsourcing investigationsPaul Bradshaw
This document discusses investigative networks that use data and crowdsourcing. It introduces Help Me Investigate, a platform that allows users to collaborate on investigations. The document outlines different roles in online investigations teams and provides examples of stories that have emerged from data. It emphasizes distributing investigative work widely through social media and regular updates to engage more people. The overall message is how data and crowdsourcing can help investigative networks pursue impactful stories.
The document provides tips for writing engaging blog content. It recommends auditing your audience, content mission, types of posts, headlines, and community. The writing process is compared to making a tofu marinade, with steps like blending ingredients, working it in, sealing in flavor, and repurposing leftovers. Content should be crafted through a process rather than quickly. Questions from readers should also be answered to build community.
The document appears to be a collection of excerpts from various sources discussing design, literacy, and civic participation. It includes quotes about the importance of understanding systems rather than just consuming information, and using design to facilitate accessibility and compliance rather than just existing systems. It also notes that testing alone is not teaching and that adversarial design may be needed to help culture see where systems are not working.
This slideshow, presented in July 2013 at #ASNEKent13, shows digital storytelling tools high school journalists can incorporate in their media programs. The presentation also explains how using interactive tools addresses 21st Century Skills and includes some simple suggestions for how advisers can introduce these tools. *I tried to remove all animations and it turns out that the slide headers are still animated — my apologies!
This document discusses business models and the importance of understanding how all parts of a business model work together. It emphasizes using tools like the Business Model Canvas to help map out key aspects of a business like infrastructure, customers, partnerships, revenue streams, and costs. The document provides examples of using these tools to prototype different business model options, identify risks, and guide business strategy and experimentation. It stresses testing assumptions, gathering customer feedback, and continually learning and adapting the business model based on what works.
Ben&Andrew Eurobest "how to write a book in one hour" presentation Andrew Missingham
What can one hour with 200 people at Eurobest show us about creativity that books by Steve Jobs, Ken Robinson, Ed Catmull, John Hegarty, Twyla Tharp and Muhammad Yunus can’t?
#HourBook
Why, what and how Ben Gallagher and Andrew Missingham do strategy better Ben&...Andrew Missingham
The document introduces Ben and Andrew, problem solvers who help businesses have maximum impact on their bottom line, culture, and the world. They believe businesses need qualities of cultural, for-profit, and social ventures. However, most businesses focus only on one area. Their approach breaks down silos to help cultural ventures develop scalable business models, for-profits tell compelling stories, and social ventures innovate quickly.
Innovation Week Ghana - the feature phone fortune at the base of the pyramidAndrew Missingham
The document appears to be a transcript from a keynote speech given by Andrew Missingham at Innovation Week in Ghana on June 25, 2013. The speech discusses opportunities for mobile technology innovation in Africa, focusing on feature phones which are more prevalent than smartphones. Missingham argues for designing mobile services and applications for feature phones to better serve communities in Africa, especially targeting adolescent girls who are among the least served members of society but could drive higher data usage. He advocates starting solutions locally to address real problems and needs before aiming for international growth.
The document contains 25 repetitions of the same text - "Andrew Missingham amissingham.com Thursday, 6 June 13". It provides no other information beyond listing Andrew Missingham's name and website alongside the date June 6, 2013, repeated 25 times consecutively.
The document introduces the concept of an "ideapreneur", which is someone who has ideas to improve or disrupt things, turns those ideas into creations either alone or with others, and captures the value created. It notes that many people have ideas but few act on them, and an ideapreneur is distinguished by repeatedly turning ideas into realities and profit. The term was coined because ideapreneurs go beyond entrepreneurs by focusing first on ideas rather than businesses or advertising.
A short report summing up the Vision Sound Music Festival which took place at London's Southbank Centre in September 2011, and outlining the festival's plans for 2012. http://visionsoundmusic.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document is a 90 second presentation to a cultural leadership program providing 4 pieces of advice: 1) Accept that people and situations are constantly changing so learn to adapt, 2) Put yourself in diverse situations and perspectives by interacting with new people, 3) Have a positive mindset by recognizing your cultural and financial privileges, 4) Challenge yourself to do things differently and disrupt habits in order to facilitate personal growth and positive change. The presentation encourages participants to embrace change, diversity, and new experiences.
This document discusses the development of a best practice guide for the CITIES network. It outlines what should be included in the guide such as a summary of what was learned from the partnership, advice for municipalities on supporting creative industries, and a focus on converting traditional spaces. The guide's format would be an online wiki and printed copies, featuring case studies with photos and statistics. The document also discusses determining what qualifies as best practices and setting principles for the guide, as well as proposing a structure that includes an introduction, partner quotes, themes to cover, case studies divided by theme, and conclusions.
The document introduces the British Council's planned Global Innovation Lab and proposes ways for the Ubuntu community to interact with it. The Global Innovation Lab will focus on addressing global challenges through collaboration across disciplines. A key component is a proposed online Global Forum that would provide networking, collaboration tools, information sharing, and resources to connect people globally. The document discusses features of the forum, strategies for encouraging participation, and challenges to be addressed in its development.
Running with Sciccors! : Team Dynamics in Open SourceAmye Scavarda
The document discusses various team dynamics in open source projects. It explores different relationships involving "you" on a team, such as with developers, designers, clients, and open source community members. The final lines acknowledge that open source is not actually about any single individual, but about people working together towards a common goal.
Your Destiny in the Digital Age - Who's in Control?Ben Essen
In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force?
www.iris-worldwide.com
The document discusses the importance of passion and curiosity in scientific discovery. It notes that chance and personal interests can lead scientists down unexpected paths, from electronics to neuroscience via cosmology in one scientist's case. The document advocates getting initial drafts and ideas out rather than over-optimizing from the start. It also stresses developing broad, transferable skills and making interdisciplinary connections between fields. Overall, it promotes embracing adventure and curiosity in scientific thinking and discovery.
The document discusses various after school activities and hack days for kids aged 9-11. It describes Code Club, which teaches computer programming skills, and Raspberry Jam which brings together users of the Raspberry Pi computer. For hack days, it recommends they not be restricted to technology and provides tips on tools and an environment that encourages learning and recognizes both excellence and effort.
The document discusses how mobile phone usage has changed travel behaviors. People now rely heavily on their smartphones and apps to plan trips, find places to eat and get directions on the spot. They also expect travel information and booking options to always be available instantly through their phones. The company Triposo is building a travel guide app to accommodate these new mobile-native behaviors by providing offline maps, personalized local recommendations, in-depth location content and fast, easy decision making capabilities.
Welfare reforms, data and crowdsourcing investigationsPaul Bradshaw
This document discusses investigative networks that use data and crowdsourcing. It introduces Help Me Investigate, a platform that allows users to collaborate on investigations. The document outlines different roles in online investigations teams and provides examples of stories that have emerged from data. It emphasizes distributing investigative work widely through social media and regular updates to engage more people. The overall message is how data and crowdsourcing can help investigative networks pursue impactful stories.
The document provides tips for writing engaging blog content. It recommends auditing your audience, content mission, types of posts, headlines, and community. The writing process is compared to making a tofu marinade, with steps like blending ingredients, working it in, sealing in flavor, and repurposing leftovers. Content should be crafted through a process rather than quickly. Questions from readers should also be answered to build community.
The document appears to be a collection of excerpts from various sources discussing design, literacy, and civic participation. It includes quotes about the importance of understanding systems rather than just consuming information, and using design to facilitate accessibility and compliance rather than just existing systems. It also notes that testing alone is not teaching and that adversarial design may be needed to help culture see where systems are not working.
This slideshow, presented in July 2013 at #ASNEKent13, shows digital storytelling tools high school journalists can incorporate in their media programs. The presentation also explains how using interactive tools addresses 21st Century Skills and includes some simple suggestions for how advisers can introduce these tools. *I tried to remove all animations and it turns out that the slide headers are still animated — my apologies!
This document discusses business models and the importance of understanding how all parts of a business model work together. It emphasizes using tools like the Business Model Canvas to help map out key aspects of a business like infrastructure, customers, partnerships, revenue streams, and costs. The document provides examples of using these tools to prototype different business model options, identify risks, and guide business strategy and experimentation. It stresses testing assumptions, gathering customer feedback, and continually learning and adapting the business model based on what works.
Ben&Andrew Eurobest "how to write a book in one hour" presentation Andrew Missingham
What can one hour with 200 people at Eurobest show us about creativity that books by Steve Jobs, Ken Robinson, Ed Catmull, John Hegarty, Twyla Tharp and Muhammad Yunus can’t?
#HourBook
Why, what and how Ben Gallagher and Andrew Missingham do strategy better Ben&...Andrew Missingham
The document introduces Ben and Andrew, problem solvers who help businesses have maximum impact on their bottom line, culture, and the world. They believe businesses need qualities of cultural, for-profit, and social ventures. However, most businesses focus only on one area. Their approach breaks down silos to help cultural ventures develop scalable business models, for-profits tell compelling stories, and social ventures innovate quickly.
Innovation Week Ghana - the feature phone fortune at the base of the pyramidAndrew Missingham
The document appears to be a transcript from a keynote speech given by Andrew Missingham at Innovation Week in Ghana on June 25, 2013. The speech discusses opportunities for mobile technology innovation in Africa, focusing on feature phones which are more prevalent than smartphones. Missingham argues for designing mobile services and applications for feature phones to better serve communities in Africa, especially targeting adolescent girls who are among the least served members of society but could drive higher data usage. He advocates starting solutions locally to address real problems and needs before aiming for international growth.
The document contains 25 repetitions of the same text - "Andrew Missingham amissingham.com Thursday, 6 June 13". It provides no other information beyond listing Andrew Missingham's name and website alongside the date June 6, 2013, repeated 25 times consecutively.
The document introduces the concept of an "ideapreneur", which is someone who has ideas to improve or disrupt things, turns those ideas into creations either alone or with others, and captures the value created. It notes that many people have ideas but few act on them, and an ideapreneur is distinguished by repeatedly turning ideas into realities and profit. The term was coined because ideapreneurs go beyond entrepreneurs by focusing first on ideas rather than businesses or advertising.
A short report summing up the Vision Sound Music Festival which took place at London's Southbank Centre in September 2011, and outlining the festival's plans for 2012. http://visionsoundmusic.com
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document is a 90 second presentation to a cultural leadership program providing 4 pieces of advice: 1) Accept that people and situations are constantly changing so learn to adapt, 2) Put yourself in diverse situations and perspectives by interacting with new people, 3) Have a positive mindset by recognizing your cultural and financial privileges, 4) Challenge yourself to do things differently and disrupt habits in order to facilitate personal growth and positive change. The presentation encourages participants to embrace change, diversity, and new experiences.
This document discusses the development of a best practice guide for the CITIES network. It outlines what should be included in the guide such as a summary of what was learned from the partnership, advice for municipalities on supporting creative industries, and a focus on converting traditional spaces. The guide's format would be an online wiki and printed copies, featuring case studies with photos and statistics. The document also discusses determining what qualifies as best practices and setting principles for the guide, as well as proposing a structure that includes an introduction, partner quotes, themes to cover, case studies divided by theme, and conclusions.
The document introduces the British Council's planned Global Innovation Lab and proposes ways for the Ubuntu community to interact with it. The Global Innovation Lab will focus on addressing global challenges through collaboration across disciplines. A key component is a proposed online Global Forum that would provide networking, collaboration tools, information sharing, and resources to connect people globally. The document discusses features of the forum, strategies for encouraging participation, and challenges to be addressed in its development.
The document discusses the British Council's planned Global Innovation Lab project. The Global Innovation Lab aims to address global challenges by connecting researchers and entrepreneurs across disciplines and sectors. It will involve both physical meetings and an online forum. The online forum will incorporate tools like social networking, collaboration features, an information store, and training materials to facilitate participation. The presentation seeks input from the Ubuntu community on how it could engage with the Global Innovation Lab.
A model to play with that explores the relationship between creativity, culture and heritage, particularly looking at the role of cultural funding organisations, such as Arts Council England
The document is a presentation on competing with free content in the digital economy. It discusses how copyright principles of balance, ethics and economics are threatened by current systems. It argues the music industry is experiencing a transition period where new business models are unproven and existing structures are less fit-for-purpose. The presentation observes that consumers have more power than ever and industries must work with consumer behavior rather than against it to thrive digitally. It concludes the transition period will accelerate the move to digital and "free" content is temporary, with APIs and examining other industries becoming more important.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. 08.30 - Who the hell are you?
09.00 - Principles and purpose of the day
09.30 - User-centred design
10.30 - Building business models
12.30 - Working Lunch
13.15 - Business Model Presentations
14.00 -Visual / Paper prototyping
15.00 - Working Coffee
15.20 - Prototype Presentations
16.20 - Wrap upAndrew Missingham
amissingham.com
#jaagidea
@amissingham
Plan for the day
Thursday, 13 June 13
4. Why feature phones?
• They're data enabled, within the reach of most
Indians, but not fully exploited for their data
capability
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
5. Why feature phones?
• They're data enabled, within the reach of most
Indians, but not fully exploited for their data
capability
• We’re not trying to get someone with a
Mercedes to buy a Lexus.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
6. Why feature phones?
• They're data enabled, within the reach of most
Indians, but not fully exploited for their data
capability
• We’re not trying to get someone with a
Mercedes to buy a Lexus.
• Compelling data-using services are yet be
created. So data use remains low
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
7. Why feature phones?
• We're creating the possibility that feature phones
will be India's iPad - shared around the family,
always on, always online.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
8. Why feature phones?
• We're creating the possibility that feature phones
will be India's iPad - shared around the family,
always on, always online.
• Use the whole animal - SMS, Camera,Torch, Data,
Bluetooth, Calendar, Clock... you name it!
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
9. Why design for girls?
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
10. Why design for girls?
•Adolescent girls are statistically the least
likely members of society to be invested into.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
11. Why design for girls?
•Adolescent girls are statistically the least
likely members of society to be invested into.
•They are the most disadvantaged.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
12. Why design for girls?
•Adolescent girls are statistically the least
likely members of society to be invested into.
•They are the most disadvantaged.
•Their potential is not being fulfilled.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
13. Why design for girls?
•Adolescent girls are statistically the least
likely members of society to be invested into.
•They are the most disadvantaged.
•Their potential is not being fulfilled.
•Fulfilled and unleashed, their potential can
add massive latent value to economies.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
14. Why design for girls?
•Girls are the gateways to higher data use.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
15. Why design for girls?
•Girls are the gateways to higher data use.
•Girls are geeks.They teach their families how
to use mobile phones.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
16. Why design for girls?
•Girls are the gateways to higher data use.
•Girls are geeks.They teach their families how
to use mobile phones.
•They do this more than boys, because they
are more often at home.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
17. Why design for girls?
•Girls are the gateways to higher data use.
•Girls are geeks.They teach their families how
to use mobile phones.
•They do this more than boys, because they
are more often at home.
•This crosses rich and poor. It even crosses
whether a girl owns a phone or not.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
19. Task #1
• You have to design the most realistic
persona of a girl who you will be designing
for today.
• None are rich. None own a smartphone.
• All either own, or have access to a feature
phone (you decide which).
• So pick some cards...
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
20. Task #1
• Talk about who they are.Add details.Talk
about their daily routines.
• Think of the girls in your families, the girls
you knew when you were young, real girls.
• Make them as real as possible.
• Then use the following tool to find out
more about them.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
21. Tool #1
Xplane’s Empathy Map
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
24. Task #2
Build a business model
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
25. Task #2
• Your business model must be designed to
appeal to the personas outlined in Task #1
• The task must make use of a feature
phone’s capabilities (remember, use the
whole animal if necessary).
• The ideas must share value with the girl
(they get a “kick back”)
• Parents will let the girl use the phone more
if use is educational, a money saver, or a
money earner.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
26. Tool #2
The Business Model
Canvas
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
38. Task #2
• Your business model must be designed to
appeal to the personas outlined in Task #1
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
39. Task #2
• Your business model must be designed to
appeal to the personas outlined in Task #1
• The task must make use of a feature
phone’s capabilities (remember, use the
whole animal if necessary).
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
40. Task #2
• Your business model must be designed to
appeal to the personas outlined in Task #1
• The task must make use of a feature
phone’s capabilities (remember, use the
whole animal if necessary).
• The ideas must share value with the girl
(they get a “kick back”)
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
41. Task #2
• Your business model must be designed to
appeal to the personas outlined in Task #1
• The task must make use of a feature
phone’s capabilities (remember, use the
whole animal if necessary).
• The ideas must share value with the girl
(they get a “kick back”)
• Parents will let the girl use the phone more
if use is educational, a money saver, or a
money earner.
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
50. Task #2
• Choose one of the business model
canvases to work on (it doesn’t have to be
yours)
• Sketch out the key steps in your app or
utility.
• Big thoughts; Big paper
• There are no wrong answers!
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
51. Tool #4
Walt Disney’s
3 Rooms
Andrew Missingham
amissingham.com
#jaagidea
@amissingham
Thursday, 13 June 13
62. Biz model triggers
Be your competition. Imagine you just realise that another company has
your business model, and they started 2 years ago! How do you
compete against a competitor with a 2-year head start?
Map the customer story onto the business model canvas. One person
describes the customers journey, the rest listen and document it on the
canvas.
How would you launch this business with only $1000?
How can you make this work if all your employees lived in different
countries?
How can you make it so customers support themselves and you have
no support department or costs?
How can you grow by retaining customers? How would you make
customers stay longer if that were your only engine of growth?
Thursday, 13 June 13
63. Biz model triggers
How can you design your business so that sharing or promoting the
product is a *necessary* step in being a customer?
How can your reach $2 million / year revenue in 24 months?
What aspect of your business can be copied by your competitor to
improve their offering to their customers? Isolate one that can't, and strip
all unnecessary parts of your model offer that alone.
Make it so you can make money without hiring or acquiring new skills.
What would this business model look like in China? In Ghana? In India?
Isolate a part of the business that can scale to millions of customers/users
without scaling up to more than 20 employees.What business model can
be built around that?
If this business idea failed, what can rise from the ashes?Take a key
component in delivering your value proposition and move it to Key
Resources, rewriting it if necessary.
Thursday, 13 June 13