The document discusses how mobile phone usage has changed travel behaviors. People now rely heavily on their smartphones and apps to plan trips, find places to eat and get directions on the spot. They also expect travel information and booking options to always be available instantly through their phones. The company Triposo is building a travel guide app to accommodate these new mobile-native behaviors by providing offline maps, personalized local recommendations, in-depth location content and fast, easy decision making capabilities.

1. Douwe Osinga
@dosinga
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3. Triposo:
To build the best travel guide
• Planet covering guides automatically generated
• Mobile! (Android and iOS)
• Context sensitive & personalised for mobile natives
• 5 million downloads and counting
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4. What to expect in this talk
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6. Mobile: The Third Wave
The Coming of the Mobile Natives
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9. We use our smartphone
150 times a day
and 35% do it during dinner dates...
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11. We depend on our apps
23% says they can’t get a date without apps
18% can’t order food
85% would rather give up drinking water
than deleting their apps
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14. 49% look up storylines or actors
while watching TV
and only 35% fact check politicians
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17. 66% are no longer looking up
where they go before they leave
and 67% no longer ask for directions
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20. 79% use smartphone when in a
shop to check prices
and 97% when shopping for appliances
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23. We stop planning our trips
HotelTonight is just the tip of the iceberg.
People are getting in the habit of planning-on-the-spot.
40% of bookings are same day + next day. Hotels & Tours.
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25. We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around dinner time.
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26. We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around dinner time.
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27. Our behavioral changes
We are depending on our phones
We prepare less and less
We expect all info to be available, always
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28. What is Triposo doing with this?
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31. We let you wander
getting lost no longer means
not finding your way back with offline maps
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33. We let you see more
We focus on on-the-spot, personal recommendations
of nearby attractions challenging you to venture past the
main sights.
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36. We make decisions easy
We wade through the reviews for you
suggestions, badges & clever filtering lets you find what
you want faster.
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39. We provide depth of content
Not just the museum but also the individual paintings,
articles about the period and other artists.
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41. We like to get personal
because we’re all different and we don’t have time
to look at suggestions that are not for us.
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42. We like to get personal
because we’re all different and we don’t have time
to look at suggestions that are not for us.
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43. What can you do?
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45. Think a la Carte
This is not a fixed menu world any more.
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47. Think Fast
The new traveler expects things to be bookable
at the very last moment.
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49. Think mobile
It’s the device travelers use.
Are you ready?
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51. Think human
People are not letting experts guide them.
They listen to other people. On social networks.
Be there. And behave like a human.
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53. Think open
Open content powers Facebook, Foursquare & Triposo
Contribute and be found
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55. Think you
Try it yourself.
Travel without any plans or pre made bookings.
Wander around. What would you still need?
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56. Thanks!
Triposo
http://www.triposo.com
@triposo
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