This document summarizes a presentation on creativity in business. It defines creativity as the ability to bring something new into existence through a process that is novel, useful, and understandable. The creative process involves preparation, incubation, illumination, and verification. Characteristics of creative individuals include openness to experience, curiosity, independence, willingness to take risks, and persistence. Six things that can kill creativity are evaluation, surveillance, rewards, competition, restricted choices, and extrinsic orientation. The presentation encourages training, intrinsic motivation, allowing for failure, open communication, autonomy, flexibility, and reducing rules to foster creativity.