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J Haddock - TFG Innovation Day 2015 16x9
- 1. by Jason Haddock @Jason_Haddock Thinking SARATOGA @SaratogaSA DESIGN
- 2. Breaking the Glass Ceiling
- 3. Businesses are still behaving as if they are in the Industrial Age
- 4. The Innovation Life Cycle Source: Roger Martin – The Design of Business
- 5. Business Strategy Analytical Thinking Intuitive Thinking 100% Reliability 100% Validity
- 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1907 1970 2000 2010 Others Education MBA MBA MBA’s account for more than 25% of all post graduate degrees today
- 9. Business Strategy Analytical Thinking Intuitive Thinking 100% Reliability 100% ValidityDesign Thinking
- 10. Wicked Problems
- 14. T-Shaped People Depth of Expertise Breadth of Knowledge Empathy Cross Discipline
- 15. T-Shaped People
- 16. T-Shaped People
- 18. Multiple Partial Views Source: Vantage Point (Columbia Films)
- 20. If I had 20 days to Solve a problem I would take 19 to define it Albert Einstein
- 25. Test Analyse Feedback & Learn Further Refine Idea
- 27. There is a fundamental opportunity for business today to impact and address these social problems, this is the largest business opportunity we see. Michael Porter @ TEDGlobal 2013
Editor's Notes
- AGENDA DESIGN THINKING T SHAPED
- WILLY WONKA DT PROB STATEMENT
- REPEATABLE PROCESSES = ANALYTICAL WORLD CHANGE ANALYTICAL THINKING STILL HAS A PLACE
- EXPLAIN PROCESS
- REDUCTIVE = ANALYTICAL INDUCTIVE = INTUITIVE REGRESS PAST BELIEVE FUTURE WILL BE LIKE PAST JOBS / MUSK STANFORD - CONNECT THE DOTS NO NEW IDEA IN HISTORY PROVEN IN ADVANCE
- 2000 27% MARKET SHARE > 100 YEARS OLD CREATED IN IND REV 1 in 4 BUS DGREE = MBA SUCCESSFUL CORPORATION SYNDROME
- AUTOMOTONS
- 20TH CENTURY ABDUCTIVE THINKING
- ABDUCTIVE WHERE DT SITS DT TOOL AS PART OF A BOUQUET COMPLEXITY WORLD MORE LAST 100 THEN LAST 500
- DEFINE – CRIME EDUCATION POVERTY BUSINESS (SYMBIOTIC RELATIONSHIP) CONSUMERS / SPEED TECHNOLOGY ROGER MARTIN FUNNEL – TOO MUCH TIME AT BOTTOM
- RIGHT BRAINED USING FOR YEARS SUSPEND ANALYTICAL BRAIN PEOPLE UNPREDICTABLE OFTEN PEOPLE EXPERIENCING PROBLEM ARENT INCLUDED / CUSTOMERS
- STRUCTURED APPROACH EASY INTEGRATE
- UNDERSTAND ECOSYSTEM - ANTHROPOLOGIST IMMERSION MULTI DISCIPLINARY TEAMS MENTAL MODELS – OPEN MINDED SUCCESSFUL DT = T-SHAPED
- NATURAL COLLABORATORS ENTHUSIASTIC ABOUT OTHERS IDEAS BUILD ON IDEAS
- DIFFICULT TO COLLABORATE – SCHOOLS BUILD I SHAPED EACH DOMAIN EXPERT HAS THEIR POINT OF VIEW DEFENSIVE NEGOTIATION ON WHOS POV WINS COMPROMISE – LOWEST COMMON DENOMINATOR
- MULTI DISCIPLINARY NATURAL COLLABORATORS MANAGING HIRING BECOMMING
- ARCHETYPES COMBINATION MAKE AN EFFECTIVE MULTI DISCIPLINARY TEAM
- MORE PEOPLE = BETTER MORE PERSPECTIVES = BETTER INDUSTRY EXPERTS
- DEEPER UNDERSTANDING OF ECOSYSTEM TEAM COME TOGETHER SHARE FINDINGS INVOLVE USERS / CUSTOMERS STORY TELLING LOOK DEEPER (SOURCE OF CREATIVITY) DEFINE PROBLEM STATEMENT / CHALLENGE
- BETTER TO HAVE THE RIGHT QUESTION THAN RIGHT ANSWER ANALYTICAL SOLUTION MODE TOO QUICK
- DT NOT TO SOLCE SIMPLE PROBLEM DON’T ASSUME THEY ARE SIMPLE BRAINSTORMING – SUSPEND REALITY DIE ON MARS TECHNIQUES – 6 THINKING HATS, ETC OPEN INNOVATION PICK THE BEST IDEAS
- PERSON AT THE CENTRE MAKE IDEA TANGIBLE / TACTILE FAIL FAST LEARN / RE INNOVATE
- Nasal surgery tool story….
- IMPROVE KNOWLEDGE EXCHANGE 4 HOSPITALS EACH NURSE HAD THEIR OWN PROCESS 45 MINUTES – MISTAKES 1.5M PEOPLE IMPACTED $3.5B 7000 PREVENTABLE DEATHS CHANGE OVER DONE AT PATIENT BED COST 470k SAVED 965K 2 YRS
- MORE TRADITIONAL APPROACH – AGILE OBSERVE INTERACTIONS OF USERS LEARN – UNEXPECTED IDEAS OFTEN NOT DONE IN BUSINESS
- SUMMARISE - IMMERSE YOURSELF IN PROBLEM - GET MULTIPLE VIEWS - INVOLVE USERS - TANGIBLE PROTOTYPES - LOOK FOR T-SHAPED - TRY IDEO DT CRASH COURSE
- TOBY ECKLES – SOCIAL BOND DOW CHEMICAL – HEALTHIER OILS REPLACE TRANS / SAT FATS JAIN IRRAGATION – DRIP IRRAGATION / REDUCE WATER USAGE FIBRIA – PAPER FROM EUCALYPTUS – QUICKER / SAVE FORRESTS CISCO – EMPOWERED 4k PEOPLE TO GROW ITS BUS SA 53RD INNOVATION