This document summarizes a live online class about starting a business (membuat model bisnis). It introduces the instructor Viktor Yanuar and explains that the class will cover what entrepreneurship is, how to come up with business ideas, how to determine customers, and how to build a strong business model. The class encourages participants to ask questions. It also provides links to download materials and follow social media for more events and learning. The discussion then shifts to defining entrepreneurship and identifying opportunities through examples. It emphasizes the importance of understanding customer needs and having a clear purpose or "why". The document continues by outlining key aspects of developing a business model like products/services, customers, and revenue streams.

1. Selamat datang di
#KelasOnline
#KartuPrakerja
EXCELLOKA by excellence.asia

2. Hi !
My name is
Viktor Yanuar
viktor@excellence.asia
viktor@morrigan.co.id
+628111371168
Degree in Industrial Engineer
18+ years experience
as Entrepreneur, Marketing, Consultant,
Trainer, Coach, Facilitator, and Business
Process Auditor
Morrigan research & consulting (2007-now)
excellence.asia business training (2016-now)
EXCELLOKA entrepreneurial education (2018-now)

3. You Can Now Prepare
Notebook and Coffee/Tea
We will start in 5 minutes

4. Bagaimana Memulai Bisnis Kamu
(Membuat Model Bisnis)
EXCELLOKA #KelasOnline #KartuPrakerja

5. Bagaimana Memulai Bisnis Kamu
Apa itu entrepreneur dan Bagaimana menjadi seorang entrepreneur?
Bagaimana menemukan ide bisnis
Bagaimana menentukan pelanggan
Bagaimana membuat model bisnis dengan baik
Apa langkah selanjutnya untuk mengembangkan bisnis
Hari ini kamu akan belajar tentang...

6. Source : unsplash.com
Punya Pertanyaan?
Ketik pertanyaan kamu di chat box
yang ada di bagian bawah website Kelas Online ini
dan pertanyaan kamu akan dijawab LIVE langsung oleh Trainer

7. Source : unsplash.com
Link untuk download
Materi (Presentasi), Contoh, Format, dll
dapat dilihat di bagian bawah website Kelas Online ini

8. We believe that...
knowledge will bring you
the opportunity
to make a difference
Source : unsplash.com

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10. Bagaimana Memulai Bisnis Kamu
(Membuat Model Bisnis)
EXCELLOKA #KelasOnline #KartuPrakerja

11. Image Source : unsplash.com
69.1% millennials berminat untuk membuka usaha sendiri
7 dari 10 millennials
berjiwa entrepreneurs
Source: Indonesia Millennial Report 2019 (IDN Media Research)

12. Image Source : wisdomjunkie.blog

13. Image Source : wisdomjunkie.blog

14. Image Source : fearlessmotivation.com

15. Image Source : fearlessmotivation.com

16. Image Source : eater.com
Colonel Sanders is the entrepreneur who founded KFC
“Kentucky Fried Chicken” when he was 56 years old
His recipe was reportedly rejected over 1,000 times
before a restaurant picked it up

17. 4 billion downloads
66.8 million monthly active users
52nd product.
1 2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 17 18 19 20
21 22 23 24 25 26 27 28 29 30
31 32 33 34 35 36 37 38 39 40
41 42 43 44 45 46 47 48 49 50 51
X X X X X X X X X X
X X X X X X X X X X
X X X X X X X X X X
X X X X X X X X X X
X X X X X X X X X X X
Image Source : rovio

18. Image Source : unsplash.com
So...what is
Entrepreneur?

19. Join at
slido.com
#KOMITMEN
Menurut kamu, sifat-sifat apa
saja yang harus dimiliki oleh
seorang Entrepreneur agar bisa
sukses?

20. Image Source : unsplash.com
Entrepreneur is….
The pursuit of opportunity
beyond resources controlled
Prof. Howard Stevenson (Harvard Business School)

21. Image Source : unsplash.com
Entrepreneur is….
The pursuit of opportunity
beyond resources controlled
Prof. Howard Stevenson (Harvard Business School)

22. Image Source : unsplash.com
Entrepreneur is….
The pursuit of opportunity
beyond resources controlled
Prof. Howard Stevenson (Harvard Business School)

23. Image Source : unsplash.com
Entrepreneur is….
The pursuit of opportunity
beyond resources controlled
Prof. Howard Stevenson (Harvard Business School)

24. Image Source : unsplash.com
Identify opportunities
Unused space
And build an organization
Revenue:
$2,6 billion (2017) Brian Chesky & Joe Gebbia

25. Image Source : unsplash.com
Entrepreneur act as a force for
Creative Destruction
Joseph Schumpeter (1930s)

26. Image Source : unsplash.com

27. Image Source : unsplash.com
How to find opportunities for
Your Business?

28. If you only had
$5 and 2 hours
How would you make
as much as money possible
Image Source : unsplash.com

29. Very high risk - Very low probability
Image Source : unsplash.com

30. Free tyre check, $1 for tyre pump
Image Source : unsplash.com
Change $1 into “pay what you want”

31. Help people to queue for $10
Image Source : unsplash.com
Didn’t use $5 at all

32. 3 minutes project presentation
in front of hundreds of students
Image Source : unsplash.com
Sold their 3 minutes presentation
for $500

33. They were encouraged to
Think Like an Entrepreneur by
Identifying opportunities
( long reservation queue on weekend nights)
Challenging assumptions
( man vs woman, pager vs non-pager)
Leveraging the limited resources they had
( they were not using the $5 at all)
And ...by being creative.

34. Image Source : unsplash.com
1. Start with
Why

35. Image Source : hamiltonlindley

36. Image Source : hamiltonlindley

37. Image Source : hamiltonlindley

38. Image Source : hamiltonlindley

39. Image Source : apple.com

40. Image Source : hamiltonlindley

41. Image Source : hamiltonlindley
People don’t buy what you do,
They buy why you do it
Simon Sinek

42. Image Source : unsplash
What’s your “why” ?

43. Image Source : unsplash.com
2. You will need
Product (service/goods)

44. Only 7 of 100 survive after 10 years

46. Market Driven Product Driven
VS
Image Source : Unsplash

48. Desirability
do they want this?
Feasibility
can we do this?
Viability
should we do this?
Image Source : Innovative Thoughts

49. Source : unsplash.com
Punya Pertanyaan?
Ketik pertanyaan kamu di chat box
yang ada di bagian bawah website Kelas Online ini
dan pertanyaan kamu akan dijawab LIVE langsung oleh Trainer

50. Image Source : unsplash.com
3.Then....you will need
Business Model

51. Image Source : www.hbr.org

52. Nasdaq vs Business Model
Dot-com
bubble
Source : Researchgate.net

53. “a term of art”
many people feel
they can recognize when they see it
(especially a particularly clever or terrible one)
but can’t quite define
Business Model is...
Image Source : Unsplash

54. ...is how you planned
to make money
Image Source : Unsplash
Business Model is… (in a very simple way)

55. BUSINESS MODEL

56. What is Business Model

57. It’s not Coffee or Pastry
It is Customer Experience
Image Source : www.eater.com
WHAT IS THE
BUSINESS MODEL
OF THIS COMPANY

58. It’s not Email or Search Engine
It is Customer Behaviour Data
Image Source : www.thegentlemansjournal.com
HOW ABOUT
THIS COMPANY?

59. WHY
BUSINESS
MODEL

60. USA
Russia
India
Indonesia
X
X
X
X

61. China
X

62. China : 1.439 Billion
India : 1.380 Billion
USA : 331 Million
Indonesia : 273 Million
Pakistan : 220 Million

63. Gmail : 1.5+ Billion
China : 1.439 Billion
India : 1.380 Billion
Instagram : 1.000+ Billion
USA : 331 Million
Twitter : 330 Million+
Indonesia : 273 Million
Pakistan : 220 Million
TikTok : 800 Million+

66. X
Digital
Camera
X
X

68. Mr. Klink
a profitable bakery
for 3 generations

69. Supermarket Chain
Klink Bakery
Sell Bakery at 50% lower price

70. What
should
I do?!

72. 9Building
Blocks

76. Desirability
Do they want this
Feasibility
Can we do this
Viability
Should we do this

77. Our Donuts Shop
“Sprinkles Factory”

78. 1.Customer Segments

79. Customer Segments
The Customer Segments Building Block defines
the different groups of people or organizations
an enterprise aims to reach and serve
● For whom are we creating value?
● Who are our most important customers?

80. Customer Segments
for “Sprinkles Factory”
Millennials (Twenty to Thirty)
Who are working at office building
Like to have quick breakfast

81. Customer Segments
Mass Market
Niche Market
Segmented
Multi-sided Platform
Donut for everyone
Gluten-Free Vegan Donut
Cronut (Croissant Donut)
Donut Collab Store

83. 2.Value Propositions

84. Value Propositions
The Value Propositions Building Block describes
the bundle of products and services that create
value for a specific Customer Segment
● What value do we deliver to the customer?
● Which one of our customer’s problems are we helping to solve?
● Which customer’s needs are we satisfying

85. Value Propositions
What are you offering
(can be product or service)
What values do you
bring to customer?

86. Value Propositions
for “Sprinkles Factory”
What values do you
bring to customer?
Hot Donuts, Fresh Hot Coffee (and Tea)
Quick Service, Open Early, Grab and Go Bag
What are you offering
(can be product or service)
Speed (Performance), Accessibility, Convenience

87. Value Propositions
Newness
Performance
Customization
Design
Brand/Status
Price
Risk Reduction
Accessibility
Convenience/Usability

88. Kids
(6 - 12 yo)

89. Join at
slido.com
#KOMITMEN
Menurut kamu, Value
Proposition seperti apa yang
harus diberikan oleh "Sprinkle
Factory" Donut Shop kepada
Customer Segment ini (anak
-anak umur 6-12 tahun)

90. Kids (6 - 12 yo)
Sweet tooth
Like to play
Cute Playable
Packaging
Sweet Donuts
Attractive
Colour/Shape

92. Value Propositions Design

93. Source : unsplash.com
Punya Pertanyaan?
Ketik pertanyaan kamu di chat box
yang ada di bagian bawah website Kelas Online ini
dan pertanyaan kamu akan dijawab LIVE langsung oleh Trainer

94. Channels

95. Channels
The Channels Building Block describes
how a company communicates with and reaches its
Customer Segments to deliver a Value Proposition
● Through which Channels do our Customer Segments want to be reached?
● How are we reaching them now? How are our Channels integrated?
● Which ones work best? Which ones are most cost-efficient?
● How are we integrating them with customer routines?

96. Channels
1. Awareness - how to we raise awareness about our product/service
2. Evaluation - how do we help customer evaluate our value proposition
3. Purchase - how do we allow customer to purchase our product/service
4. Delivery - how do we deliver value proposition to customer
5. After Sales - how do we provide post-purchase customer support?
Value Ladder
Concept

97. Channels
for “Sprinkles Factory”
Food Truck (park near office building)
Social Media (Instagram)
Branding on Paper Cup / Paper Bag
No Delivery!! (Quick Service - Grab & Go)

98. Customer Relationships

99. Customer Relationships
The Customer Relationships Building Block
describes the types of relationships a company
establishes with specific Customer Segments
● What type of relationship does each of our Customer Segments expect us
to establish and maintain with them?
● Which ones have we established? How costly are they?
● How are they integrated with the rest of our business model?

100. Customer Relationships
for “Sprinkles Factory”
Loyalty Card (Buy 10 get 1 Free)
Bring-Your-Own-Tumbler Discount
Social Media (Instagram / Tiktok)
Whatsapp Business

101. Revenue Streams

102. Revenue Streams
The Revenue Streams Building Block represents
the cash a company generates from each Customer Segment
(costs must be subtracted from revenues to create earnings)
● For what value are our customers really willing to pay?
● For what do they currently pay?
● How are they currently paying? How would they prefer to pay?
● How much does each Revenue Stream contribute to overall revenues?

103. Revenue Streams
for “Sprinkles Factory”
Donuts, Coffee/Tea
Merchandise (e.g. Tumbler)
Subscription (to make it even faster service)

105. Key Resources

106. Key Resources
The Key Resources Building Block describes
the most important assets required
to make a business model work
● What Key Resources do our Value Propositions require?
● Our Distribution Channels? Customer Relationships? Revenue Streams?

107. Join at
slido.com
#KOMITMEN
Menurut kamu, Key Resources
apa saja yang penting bagi
kelangsungan bisnis dari
“Sprinkle Factory” Donut Shop ?

108. Key Resources
for “Sprinkles Factory”
Recipes for Donuts
Baristas (who make coffee)
Food Truck Design
Parking Spot
Packaging & Branding

109. Key Resources
Physical
Intellectual
Human
Financial
Food Truck, Packaging, Parking Spot
Recipe, Branding, Design
Baristas
Capital

110. Key Activities

111. Key Activities
The Key Activities Building Block describes
the most important things a company must do
to make its business model work
● What Key Activities do our Value Propositions require?
● Our Distribution Channels? Customer Relationships? Revenue streams?

112. Key Activities
for “Sprinkles Factory”
Preparation
Cooking (and Coffee Making)
Food Service (to make it fast)
Food Truck Maintenance
Barista Training

113. Key Partnerships

114. Key Partnerships
The Key Partnerships Building Block describes
the network of suppliers and partners
that make the business model work
● Who are our Key Partners? Who are our key suppliers?
● Which Key Resources are we acquiring from partners?
● Which Key Activities do partners perform?

115. Key Partnerships
for “Sprinkles Factory”
Parking Space Owner
Coffee Beans Roaster
Food Suppliers
Food Truck Service Station
Payment (ewallet provider)

116. Cost Structure

117. Cost Structure
The Cost Structure describes
all costs incurred to operate a business model
● What are the most important costs inherent in our business model?
● Which Key Resources are most expensive?
● Which Key Activities are most expensive?

118. Cost Structure
for “Sprinkles Factory”
Food Cost
Food Truck Cost (Maintenance & Diesel)
Parking Space Cost
Labor Cost
Ads

121. Source : unsplash.com
Punya Pertanyaan?
Ketik pertanyaan kamu di chat box
yang ada di bagian bawah website Kelas Online ini
dan pertanyaan kamu akan dijawab LIVE langsung oleh Trainer

122. Image Source : unsplash.com
After Business Model, then...
What’s next?

123. Image Source : abc15.com
Image Source : thesun.ie

124. Business modeling is the managerial
equivalent of the scientific method—
you start with a hypothesis, which
you then test in action and revise
when necessary.
Image Source : abc15.com

125. Q & A
Tanya Jawab

126. Jangan Lupa
Sebagai syarat untuk mendapatkan insentif Kartu Prakerja kamu...
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Review dan Rating Kelas ini di Tokopedia :)

127. Thank You
viktor@excellence.asia