1) The Veggin' concept uses MMS and text messages to encourage undergraduate students living in a cultural house at Stanford University to order vegetables daily with their group dinners. 2) Students would receive daily photos of available vegetables at dinnertime to motivate them to order vegetables, and follow-up texts to report if they ate vegetables that day. 3) Over a week-long trial, the concept aims to use social influence and convenience to create a habit of daily vegetable consumption among the students.