The document discusses trends in IT service management from past to present to future. In the past, there was no standardization, processes, virtualization, monitoring, automation or cloud capabilities. Currently, priorities include compliance, security, governance, big data and avoiding vendor lock-in. From an end user perspective, personal IT experiences now exceed enterprise IT. Looking ahead, innovation, mobility, analytics and cloud will drive new capabilities to make services fast, flexible and personalized. BMC Software helps CIOs address these trends through products that industrialize back-end operations and consumerize the front-end for users.