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It’s All About Design
NITHIN UD
CUMULATIONS
05/05/2017
What is Design?
A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made
Design is Problem Solving
Design is a language
When it Started
Prehistoric cave art
Like we do, prehistoric people often represented their world and beliefs through visual images. Art emerged with the appearance and dispersion of homo
sapiens from Africa, Europe, Asia, Australasia, and the Americas. Paintings, sculptures, engravings and later pottery reveal not only a quest for beauty but
also complex social systems and spiritual concepts.
History of Art
● Reniancance
● Mannerism
● Neoclassicism
● Baroque
● Rococo
● Romanticism
● Realism
● Impressionism
● Fauvism
● Cubism
● Dadaism
● Surrealism
● Minimalism
● Pop Art
Minimalism
Minimalism began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s. Prominent artists associated with
minimalism include Donald Judd, John McCracken, Agnes Martin, Dan Flavin, Robert Morris, Anne Truitt, and Frank Stella. It derives from the reductive
aspects of modernism and is often interpreted as a reaction against abstract expressionism and a bridge to postminimal art practices
Minimalistic posters in modern world
Minimalistic posters in modern world
Pop Art
Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. One of its aims is to use images of popular (as
opposed to elitist) culture in art, emphasizing the banal or kitschy elements of any culture, most often through the use of irony. It is also associated with the
artists' use of mechanical means of reproduction or rendering techniques.
Pop Art influence in the modern world
Birth of UX
In 1995, famous cognitive psychologist and designer—Don Norman, coined the term User
Experience to describe the broad set of activities that his team was engaged in at Apple
Computers.
He is best known for his books on design, especially The Design of Everyday Things. He is
widely regarded for his expertise in the fields of design, usability engineering, and cognitive
science.He is also a co-founder and consultant with the Nielsen Norman Group.
Norman Principles
1. Visibility
Users need to know what all the options are, and know straight away how to access them. In the case of websites, this is an easy win.
2. Feedback
Every action needs a reaction. There needs to be some indication, like a sound, a moving dial, a spinning rainbow wheel, that the user’s action caused
something.
3. Affordance
Affordance is the relationship between what something looks like and how it’s used.
4. Mapping
Mapping is the relationship between control and effect. The idea is that with good design, the controls to something will closely resemble what they affect.
Norman Principles
5. Constraints
Constraints are the limits to an interaction or an interface. Some are really obvious and physical, for example the screen size on a phone. Others are more
nuanced, like a single, continuous page website having an image peeking onto the main page. It is logical for the user to scroll down to see the next image,
and thus the rest of the website.
6. Consistency
The same action has to cause the same reaction, every time.
THANK
YOU

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It’s All About Design

  • 1. It’s All About Design NITHIN UD CUMULATIONS 05/05/2017
  • 2. What is Design? A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made
  • 3. Design is Problem Solving Design is a language
  • 5. Prehistoric cave art Like we do, prehistoric people often represented their world and beliefs through visual images. Art emerged with the appearance and dispersion of homo sapiens from Africa, Europe, Asia, Australasia, and the Americas. Paintings, sculptures, engravings and later pottery reveal not only a quest for beauty but also complex social systems and spiritual concepts.
  • 6. History of Art ● Reniancance ● Mannerism ● Neoclassicism ● Baroque ● Rococo ● Romanticism ● Realism ● Impressionism ● Fauvism ● Cubism ● Dadaism ● Surrealism ● Minimalism ● Pop Art
  • 7. Minimalism Minimalism began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s. Prominent artists associated with minimalism include Donald Judd, John McCracken, Agnes Martin, Dan Flavin, Robert Morris, Anne Truitt, and Frank Stella. It derives from the reductive aspects of modernism and is often interpreted as a reaction against abstract expressionism and a bridge to postminimal art practices
  • 8. Minimalistic posters in modern world
  • 9. Minimalistic posters in modern world
  • 10. Pop Art Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. One of its aims is to use images of popular (as opposed to elitist) culture in art, emphasizing the banal or kitschy elements of any culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.
  • 11. Pop Art influence in the modern world
  • 12.
  • 13. Birth of UX In 1995, famous cognitive psychologist and designer—Don Norman, coined the term User Experience to describe the broad set of activities that his team was engaged in at Apple Computers. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science.He is also a co-founder and consultant with the Nielsen Norman Group.
  • 14. Norman Principles 1. Visibility Users need to know what all the options are, and know straight away how to access them. In the case of websites, this is an easy win. 2. Feedback Every action needs a reaction. There needs to be some indication, like a sound, a moving dial, a spinning rainbow wheel, that the user’s action caused something. 3. Affordance Affordance is the relationship between what something looks like and how it’s used. 4. Mapping Mapping is the relationship between control and effect. The idea is that with good design, the controls to something will closely resemble what they affect.
  • 15. Norman Principles 5. Constraints Constraints are the limits to an interaction or an interface. Some are really obvious and physical, for example the screen size on a phone. Others are more nuanced, like a single, continuous page website having an image peeking onto the main page. It is logical for the user to scroll down to see the next image, and thus the rest of the website. 6. Consistency The same action has to cause the same reaction, every time.
  • 16.