This document provides an overview of ITC Limited, an Indian conglomerate company. It discusses ITC's business portfolio which includes cigarettes, FMCG goods, hotels, paperboards, and IT. The document also summarizes ITC's vision, products and brands, competition in the atta market from brands like Shakti Bhog and Pillsbury, and provides a PESTEL, SWOT and financial analysis of ITC.

1. ITC
SAB SAATH BADHEIN

2. Group Details:
A HEXED-
1. ANURAG MATHUR.
2. PRATYUSH SINGH.
3. MUSKAN SINGH.
4. DEEPANSHI SRIVASTAVA.
5. UTKARSH VERMA.
6. SURBHI JOGAI.

3. INTRODUCTION;
 ITC Limited is an Indian multinational conglomerate company headquartered in
Kolkata, West Bengal. Established in 24 Aug.1910 as the Imperial Tobacco
Company of India Limited.
 ITC has diversified presence in FMCG (Fast Moving Consumer Goods). Hotels,
Paperboard & Specialty Papers, Packaging, and Information Technology.
 Renamed as the India Tobacco Company Limited in 1970 later to I.T.C Limited in
1974. The company now stands renamed renamed to ITC Limited.
 FMCG; One of the fastest growing in the country.
 Chairman & MD- Sanjiv Puri.

4. VISION & MISSION;
Sustain ITC's position as one of India's most
valuable corporations through world class
performance, creating growing value for the
Indian economy and the Company's
stakeholders.
To enhance the wealth generating capability
of the enterprise in a globalising environment,
delivering superior and sustainable
stakeholder value.

5. PRODUCTS AND BRANDS;
 Cigarettes.
 Foods.
 Personal care products.
 Stationery.
 Safety Matches and Agarbattis.
 Hotels.
 Paperboard.
 Information Technology.

7. ITC- BUSINESS PORTFOLIO
ITCITC
Cigarettes
other FMCG
Hotels
Agri Business
Leaf Tobacco &
Agri
commodities
Paperboards &
Packaging

8. Competition analysis of a product;
AASHIRVAAD AATA
Aashirvaad atta is the market leader in the atta segment with a market share of
56%.Themajor competitors are Shakti Bhog with a market share of 20%, Pillsbury
with 8% and Annapurna. Shakti Bhog was introduced in 1970.It is now present in
around 60 countries including US, Australia and New Zealand. Annapurna was
launched by HUL in 1998.Itsatta range includes farm fresh, multigrain and special.
Pillsbury was launched by General Mills in 1998.The product range include chakki
fresh , gold and multi grain. Apart from these major players, regional players are also
a huge competitive threat. They give a tough fight on the price factor. Formodern
wholesalerslike Walmart’s Best Price and Metro Cash and Carry, margin in local atta
is much higher(Rs15 to Rs20) than that in the branded ones. This is forcing the
company to sell the product below its selling price.

9. Competitor;
 February 25, 2009 12:00 IST | India Infoline News Service
 Founded by Mr. KK Kumar in 1970, Shakti Bhog Food Ltd. is a pioneer in manufacturing &
packing of daily use item like wheat flour. This Rs15bn company successfully uses its brand
equity to enter other daily use consumption items like Rice, Salt and Porridge. The other
products that come under Shakti Bhog are wheat flour, gram flour, basmati & non-basmati rice,
Missi Roti, Iodized Atta, Tea, Pickles, Fruit Jams & mixed Fruit Jams. In addition to this, the
company has been exporting products to almost 38 countries worldwide.
Mr K.K. Kumar, MD, Shakti Bhog Foods Pvt. Ltd

10. Brief our brand portfolio & main
competitors;
 Shakti Bhog is into Atta, Dalia, Rice, Pickles, Besan, Health Foods and Ready to
eat food products. We have just forayed with our product range in South India.
The total market share of Shakti Bhog is 60% in North India. Our main competitor
is ITC Aashirvaad Atta.
 We recently entered into the ready-to-eat food products and health foods. In
health foods, we have introduced three products, i.e. Diabetic Atta, Cholesterol
Atta and Obesity Atta. Both the health foods and ready-to-eat food products will
be available in countries where Shakti Bhog Atta has presence. Initially, we will be
investing Rs500mn in the production, packaging and distribution of this new food
vertical. The pricing of these products is affordable

11. PESTEL Analysis:
 ITC’s Market Analysis Tools are accessible to trade support institutions to
examine the export and import statistics of over 220 countries and territories to
better understand supply and demand trends for around 5,300 internationally
traded products.
 India is a major grower and exporter of tobacco in the world. Presently India is
among top three producers of tobacco in the word.
 There is a growing public concern regarding increasing consumption, of tobacco,
its health implications and the need to prevent access to minors and non-users.

12. Swot analysis;

14. Financial Analysis;
 Here's an analysis of the annual
report of ITC for 2019-20. It
includes a full income statement,
balance sheet and cash flow
analysis of ITC. Also includes
updates on the valuation of ITC.
For the quarter ended September
2020, ITC has posted a net profit of
Rs 32 bn (down 19.7% YOY ). Sales
on the other hand came in at Rs
120 bn (up 0.9% YOY).

15. Financial Graph of Sales and Profit;
 Sales Growth of last 5years and,
 Profit Growth of last 5years.

16. Sometime, not taking risk is the biggest risk.
….Y.C DEVESHWAR

17. “
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THANK YOU…
Thank
OWL