In 1995, you had server, storage, and network with custom silicon and the brains of the system inextricably linked to the server, storage, or networking device; when you bought a box, it came with the operating system on it. Wind the clock forward to 2000, when Intel in terms of unit share had 85% of the unit share market and it became clear that Windows and Linux were the dominant operating systems. You could buy a computer Intel server from different vendors and then pick which operating system you’d run on it. 2010 was a beautiful year; there were more virtual servers than physical servers. Many storage vendors moved to commodity hardware for their arrays, but there was still a lot of custom stuff in the network because processing information fast requires custom silicon. In the future, Intel will migrate toward the virtual environment.
People want to run their data and infrastructure on commodity hardware with software to manage it and the policies surrounding it. That’s what we call the software-defined data center.The server brain, vSphere, manages the computer infrastructure; the storage brain manages the storage infrastructure; storage will enter the server layer thanks to Flash; intelligent software will optimize the data layout on disks. We can move data and server applications to the server tier, data-intensive applications to the storage tier, and Intelligent networking to the virtual tier. This represents the data center of the future.
We’re fundamental believers that cloud will transform the IT infrastructure.
There are a number of phases that people pass through on their journey to the cloud.
Today, there are too many people operating dedicated virtual stacks.
The IT department will go from reactive to proactive, driving the business forward. Think back to the mid-nineties again, when IT was considered a hive of innovation. That’s what IT needs to get back to. Organizations want to spend money to differentiate the business, so the first step is to build a software-defined data center.
Virtualization is the catalyst. Once organizations used virtualization to optimize utilization and cost, they realized that they had a more flexible, agile environment, and applications could be delivered with a better service level. But organizations wandered into cloud by virtualizing and realized what they really wanted was flexibility and agility.
Organizations today buy components and assemble them in house or with a partner. We’ve made a company commitment that we’ll continue to provide best of breed technology in every category. But there are also cases where folks want to move fast, so we created a giant venture with VMware and Cisco called VCE, which produces Vblock, a preintegrated, preengineered system. VCE services all components of the system. But we’re very prescriptive in the type of server, hypervisor, and networking gear because it’s easier to manage and has a lower total cost. But that’s not what everyone wants, so we created VSPEX, a recipe book. We allow our partners to drop in the server, networking infrastructure, or hypervisor of their choice.
Once IT offers services, they must be exposed in a service catalogue. It will be easier for folks to consume and use those services in the applications they run. Services should be accessed through self-service portals, and there should be transparency in terms of cost. Processes and skills will also change. Over time, the world will move toward a cloud administrator who can manage a unit of currency for cloud as a single component. Additional background information for speaker:In Phase 3, you need to standardize and automate your infrastructure, but there are some additional things that make it possible to run IT as a business and they aren’t technology.Technology skills must evolve to enable new roles like cloud architects and admins. These are broad in a wide set of technologies and architectures that make it possible to plan across technology domains (compute, network, storage). There is also a need to do market analysis of public cloud services, design service requirements and market those services internally. These are all skills traditionally thought of as product management and marketing, not project management and marketing.The processes have to change from working in silos like storage, networking and compute that operate and plan independently to horizontal teams that plan capacity, design standards and operate the infrastructure across traditional silos. There also needs to be much tighter alignment with the business to understand the strategic direction.Finally, all of these new skills, roles an processes must result in a service catalog that allows application developers obtain infrastructure for their apps in seconds, through a self-service portal. It’s not about naming your server model and storage array, it’s about selecting a service level that will meet the needs of your application and having all the provisioning done automatically, instantly.
Now we’ve got the infrastructure platform to deliver what the business wants: cloud applications – the innovations, the x-factor that will rebuild IT’s reputation within the business.
The VMware Cloud Application Platform combines the Spring Framework for building new applications together with a complete set of Application Platform Services required to run and manage these applications.[CLICK] Spring Framework: Spring is a comprehensive family of developer frameworks and tools that enable developers build innovative new applications in a familiar and productive way while enabling the choice of where to run those applications, whether inside the datacenter or on private, hybrid, or public clouds. Spring enables developers to create applications that: Provide a rich, modern user experience across a range of platforms, browsers and personal devices Integrate applications using proven Enterprise Application Integration patterns, including batch processing Access data in a wide range of structured and unstructured formats Leverage popular social media services and cloud service API’s[CLICK] VMware vFabric: VMware vFabric is a comprehensive family of application services uniquely optimized for cloud computing including lightweight application server, global data management, cloud-ready messaging, dynamic load balancing and application performance management. [CLICK] The products behind these services include: Lightweight Application Server: tc Server, an enterprise version of Apache Tomcat, is optimized for Spring and VMware vSphere and can be instantaneously provisioned to meet the scalability needs of modern applications Data Management Services: GemFire speeds application performance and eliminates database bottlenecks by providing real-time access to globally distributed data Cloud-ready Messaging Service: RabbitMQ facilitates communications between applications inside and outside the datacenter Dynamic Load Balancer: ERS, an enterprise version Apache web server, ensures optimal performance by distributing and balancing application load Application Performance Management: Hyperic enables proactive performance management through transparent visibility into modern applications deployed across physical, virtual, and cloud environments Policy-Driven Automation: Project Napa is the code name for a new offering still under development that is focused on policy-based automation of application and platform configuration and provisioning tasks.
When virtualization was first developed a lot of people thought that you could not run Oracle, Microsoft or SAP on virtual machines for fear of impacting performance. Over the past decade, server processing technology has continued to advance along the Moore’s Law curve. Every 18 months, memory and processing power have doubled, but disk drive technology has not. Spinning drives continue to spin at the same rate. This has caused a bottleneck in the I/O stack whereby the server is no longer the limiting factor to virtualized application performance….the storage has become the source of the I/O gap. ClickFlash drives in the array have helped to close this gap, and EMC has been very successful as the industry leader in Flash drives. EMC now sells Flash drives in 50 percent of its storage arrays with EMC FAST (Fully Automated Storage Tiering), and EMC leads the industry in the amount of Flash technology sold. IT organizations therefore will want to adopt Flash as part of their storage infrastructure and tier workloads accordingly across Flash, FibreChannel and SATA disk.
Automatic Load Balancing across bricksFlash-Specific Data Protection
What you can expect EMC to do: Deliver distinctive products. Invest over 11% on organic R&D, building a very talented cadre of engineers. Use $2 billion a year to bring innovative, littler companies into the EMC family. Uphold the best quality and service in the industry, bar none. Continue to focus on the customer and customer success.
----- Meeting Notes (8/1/12 13:22) -----Users have 3-7 devices and need access to all their content regardless of when and where they need it. Not just whats on my desktop but all the other sources of content in the enterprise.
CORPORATECASESInsurancePublishing product material to remote agentsRemote agents accessing policies and formsFinancial ServicesMobile briefcase for Investment/Loan/BankingFinancial pitch books and other marketing collateral for remote/branch offices Private client/high net worth document sharing servicePharmaceuticalsDistribution of approved content to the sales forceSharing clinical research with CROs, Contract Manufacturing Working with branch offices, virtual teams/remote workers.EnergyTransmittals within project groups and outside entities/contractorsField production accounting, accessing/mobility of EPFM related content in field
Concern about “enterprise-grade mobile access”Automatic “multi-master” sync keeps all devices up to date without user intervention; online and offlineWorks with any folder wherever it lives allowing users to keep their files where they want; no drag-and-drop; native user interfaceWorks with any content on computers, mobile devices, file servers and other appsNative user interfaces improve productivity and increase usageFlexible configuration allows users to exclude files and folders
Easy folder sharing of any folder with other users or groupsGroup sharing to ensure that new members automatically receive all existing workFolder permissions with the ability to share folders as read-only with select or all users or groupsNews Feeds to stay up-to-date with all changes and updates from your network of users on any deviceGuaranteed conflict detection and configurable resolution that allows users to collaborate on the same file, online and offline, without overwriting each others changesExtended enterprise sharing and collaborationSend large files of any size inside and outside the organization, simply by sending a URL and without having to move the file.
Native apps and support for iOS and Android Mobile file sharing using email or text messages without having to remember ahead of time to load the file on the device or move it to specific locationEnterprise-grade mobile security that provides access control with additional layers of protection including encryption of files in the service, in-transit and at rest on devicesMobile content consumption and creation to securely access and edit latest version of files on device of choice
User, group and folder management provide the ability to deploy tens of thousands of users without additional training on configurationCentralized policy controls that leverages existing investments in enterprise-grade access control, retention and disposition of files and authorized devices to ensure compliance Remote wipe automates permanently deleting shared folders and files from all devicesRemote help allows access to user accounts to assist with file recovery Enterprise-grade cloud with certified industry best practices in date center management (e.g., SSA16, PCIDSS, etc.)
Designed to anticipate needs of businessDesigned from ground up to support multi-master syncAnticipated need to move data store, including on premiseEnd-to-end securitySeparation of keys from dataEasy to scaleData replicated 4x over 3 geographically separate data centers
