2. Advantages
Advanced special effects
Big famous actors
Lots of extras
Controlled public places
Big budgets
Stunt doubles
Expensive vehicles
3. Advantages
Advanced special effects
Big famous actors
Lots of extras
Controlled public places
Big budgets
Stunt doubles
Expensive vehicles
4. Sony and MGM produced Skyfall
Sony is able to use its status as a big
company.
It used a broad appeal and blanket
advertising.
They had more power than small companies
and could get viral marketing.
They were able to use synergy and cross
media convergence a lot easier than for small
companies.
5. Crime drama
Written and directed by Plan B
Eight main characters
Everyone is fighting for respect
Ultra-realistic gritty picture of the world
Trailer was first released on the Guardians website on the 3rd of may 2012
Film poster was first unveiled by Empire magazines website on 8th May.
Premiere was 30th may 2012 at the Empire cinema in Leicester square.
The album for the film was released on the 25th of March 2012 which is before
the release of the film so would have advertised the film and worked up a
craze for it before it was even released.
6. Twenty third Bond film
Made by Eon Productions
Distributed by MGM and Sony pictures entertainment.
Sony worked along side the creators of the Bond films and created
a special Skyfall edition of the phone which is called the Bond
phone - synergy.
MGM and Sony use cross media convergence and synergy in order
to enhance the profits made from each.
On the Sony Bond lifestyle website is shows props from the film
such as products available including cufflinks, watches, cars, food
and drink, clothing etc.
Cross media convergence is also shown in them having a website
which contains a magazine.
By filming in forty world wide countries the film created a
worldwide audience, for example by filming in Shanghai thy
created a huge Chinese audience.
7. They are both British films but Ill manors is
more ‘British’ than Skyfall as it deals with
social issues and themes relating to British
society. It was also funded and filmed in
Britain.
They both had strong opening weekends at
the box office.
They both have a high profile musician linked
with the film whose music was released close
to the film release date.
8. They are both different genres. Skyfall is an
Action/adventure and Ill manors us a gritty
social realist drama.
9. Sony and MGM produced ‘Skyfall’ and Sony is
a large international conglomerate.
With distribution, Sony can use its status as a
conglomerate. It had a very broad appeal and
blanket advertising and publicity were used.
It can use Synergy –Tom Ford clothes, CD,
Omega watches,Aston Martin cars, Coca-
Cola, Jewelry from Swarovski.
10. Can use viral marketing,
Videos with trailers of the film.
Extended film clips and exclusives that go
into the movie plot and locations.
There were wallpapers, Facebook cover
photos, twitter skins.
Stills from the film can be found in the
gallery.
11. Unknown cast and low production values
It is not a conglomerate so cannot with stand
losses.
Had to be financed by Film London, BBC films
and was supported by skill set and the UK
film council.
Advertising campaign had to be aimed at a
very specific audience.
