SlideShare a Scribd company logo
Results
• Information on the number of emails sent, for
which STIs, and self-reported reasons for sending
were collected from users who sent emails.
• Website metrics data were analyzed for each
unique user to determine geographic location and
referral to the site.
Methods
Initial Uptake of STI Partner Notification Website So They Can Know
J.H. Ladd1, J.O. McManus1, M. Rushanan2, S. Adelson3, L. Barclay4, C. Gaydos1,5
1Sexual Health Innovations, New York, NY, 2Information Security Institute, Johns Hopkins University, Baltimore, MD,
3Adelson Consulting, Chelsea, MA, 4American Sexual Health Association, Research Triangle Park, NC,
5Division of Infectious Diseases, Johns Hopkins University, Baltimore, MD.
So They Can Know (www.sotheycanknow.org) is a partner
notification website developed from extensive formative research
conducted with the target population and health care providers.
Target Population: 15 - 25 year-olds in United States.
Content: Information on who to notify following a diagnosis,
basic STI and prevention information, tips and scripts for
notifying partners, and videos modeling effective partner
communication.
Features: Anonymous partner notification emails can be sent
through the site for chlamydia, gonorrhea, and/or trichomoniasis.
First-time visitors were
referred to So They Can
Know by…
Typing in the URL
(63.7%)
Google
(24.0%)
Other
(12.3%)
> 500
250
2
0
NY: 735 (9.9%)
CA: 2,530
(34.2%)
United States: 7,914 (76.1%) of these users
DC: 925
(12.5%)
Background
Since launch in September 2012…
10,411 unique users have visited
So They Can Know
156 users have sent notification emails286
Jessica Ladd is supported by the National Institutes of Health under Ruth L. Kirschstein National Research Service Award AI050056 from the T32 STI Training Grant at Johns Hopkins School of Public Health.
• With little active promotion through clinics or online
search optimization, few visitors to So They Can
Know have used the website for anonymous
partner notification or for misuse.
• Anonymous partner notification websites cannot
assume that all emails sent through their service
are for partner notification purposes.
• Active promotion will be studied in the future.
Conclusion
Emails were sent for…
Chlamydia
(33.6%)
>1 STI
(46.6%)
Gonorrhea
(15.5%)
Trichomoniasis (4.3%)
Notify partner
(33.9%)
Missing
(40.2%)
Self
(17.1%)
Misuse(5.2
%)
Friend at risk(3.5%)
N= 10,411
N= 235
N= 286
Emails were sent to…

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Initial Uptake of STI Partner Notification Website So They Can Know

  • 1. Results • Information on the number of emails sent, for which STIs, and self-reported reasons for sending were collected from users who sent emails. • Website metrics data were analyzed for each unique user to determine geographic location and referral to the site. Methods Initial Uptake of STI Partner Notification Website So They Can Know J.H. Ladd1, J.O. McManus1, M. Rushanan2, S. Adelson3, L. Barclay4, C. Gaydos1,5 1Sexual Health Innovations, New York, NY, 2Information Security Institute, Johns Hopkins University, Baltimore, MD, 3Adelson Consulting, Chelsea, MA, 4American Sexual Health Association, Research Triangle Park, NC, 5Division of Infectious Diseases, Johns Hopkins University, Baltimore, MD. So They Can Know (www.sotheycanknow.org) is a partner notification website developed from extensive formative research conducted with the target population and health care providers. Target Population: 15 - 25 year-olds in United States. Content: Information on who to notify following a diagnosis, basic STI and prevention information, tips and scripts for notifying partners, and videos modeling effective partner communication. Features: Anonymous partner notification emails can be sent through the site for chlamydia, gonorrhea, and/or trichomoniasis. First-time visitors were referred to So They Can Know by… Typing in the URL (63.7%) Google (24.0%) Other (12.3%) > 500 250 2 0 NY: 735 (9.9%) CA: 2,530 (34.2%) United States: 7,914 (76.1%) of these users DC: 925 (12.5%) Background Since launch in September 2012… 10,411 unique users have visited So They Can Know 156 users have sent notification emails286 Jessica Ladd is supported by the National Institutes of Health under Ruth L. Kirschstein National Research Service Award AI050056 from the T32 STI Training Grant at Johns Hopkins School of Public Health. • With little active promotion through clinics or online search optimization, few visitors to So They Can Know have used the website for anonymous partner notification or for misuse. • Anonymous partner notification websites cannot assume that all emails sent through their service are for partner notification purposes. • Active promotion will be studied in the future. Conclusion Emails were sent for… Chlamydia (33.6%) >1 STI (46.6%) Gonorrhea (15.5%) Trichomoniasis (4.3%) Notify partner (33.9%) Missing (40.2%) Self (17.1%) Misuse(5.2 %) Friend at risk(3.5%) N= 10,411 N= 235 N= 286 Emails were sent to…