Physicians are increasingly using social media for both professional networking and keeping up with medical information, with over 60% scanning social media weekly for updates and 46% contributing online at least weekly. Membership in traditional professional organizations like the AMA has declined significantly from 70% in the 1950s to only 15% in 2011, while social networking and crowdsourcing sites for physicians have grown substantially in membership over the past decade.

1. PHYSICIAN NETWORKING
46%46%
contributed information
to social media on at
least a weekly basis
61%61%
of
Physicians
scanned social media
for medical information
at least weekly
Source: 2012 study published in the
Journal of Medical Internet Research
31%of health care professionals use
social media for professional networking
Source: MedTech Media
AMA membership has fallen from a high of 70% of
U.S. doctors in the 1950s to 15% in 2011. Meanwhile,
social networking and crowdsourcing sites
have seen a substantial increase in the
number of physician users /
members.
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500000
400000
300000
200000
100000
0
2010 2011 2012 2013 2014 2015
Membership Trends
Source: AMA Annual Reports 2010-2014, Sermo, Doximity, Figure 1