The document discusses the growing market potential for halal certified cosmetics in India. It notes that the Muslim population in India is rising at 1.84% annually and globally Muslims represent over 2 billion people. Ecotrail Personal Care is highlighted as the pioneer of halal certified cosmetics in India, with products that are natural, pure, and avoid harsh chemicals. The document emphasizes that halal certification provides reassurance to both Muslim and non-Muslim consumers by guaranteeing products are free from animal-derived ingredients, alcohol, and chemicals. Overall it outlines the scope and opportunities for Indian cosmetics brands to tap into the large halal products market through halal certification.

1. HALAL COSMETICS FROM INDIA
Group 2
Presenter: Fatema Nissa

2. The Global Market Potential
of Halal Cosmetics
Scope of India in this context

3. Halal Cosmetics and its Scope
in India
 In India 'halal' may be a word one relates with meat and meat
products, but a rising number of personal care brands in the
country are lining up for halal certification for their products,
which would mean they are free of any animal derivatives,
chemicals and alcohol.

4. Muslim Population is increasing at 1.84%
The Muslim population in 2016 is 2.14 Billion & 2017 is
= 2.18 Billion
 Global Halal products market is estimated at US$2.3
trillion excluding Islamic banking.
 If we include service sectors for the Halal market, the
potential size of total market is ASTRONOMICAL…

5. What does the word “Halal Product” signify?
 Halal is anArabic word for 'that which is lawful or permitted'
 The word halal is a universal tenet and if a product is halal certified, it means it doesn't
contain alcohol, animal ingredients and harsh chemicals and is not tested on animals.
 Awareness and interest in Halal products has increase tremendously among
Muslim and Non-Muslims as well.
 Huge purchasing power among Non-Muslim countries.
 Consumer’s views on Halal products are not only confined to religious viewpoint
but the CONFIDENCE that comes with the Halal Branding.
 Halal : HEALTHY, WHOLESOME & HYGIENE

6. Muslim Population around theWorld

7. ProjectTeam Roles and Responsibilities

8. Halal Cosmetics Market…

9. Pioneer of Halal Cosmetics in India
 Ecotrail Personal Care, a start-up by sisters Mauli and GrishmaTeli, is the only
company in India that makes halal cosmetics.
 They are probably the first entrepreneurs who have forayed into the niche segment of
halal cosmetics in India.
 They believe halal cosmetics are good not only for Muslims but also for whoever wants
to avoid chemical-ridden products and seeks healthy living.
 So, it gives people the reassurance that it is pure and natural," says MauliTeli, CEO &
managing partner of Ecotrail Personal Care, insisting that halal is for everyone.
 It probably helped that the sisters are vegetarian and from the Jain community, which
is forbidden from using some products -- tenets that MauliTeli says resemble the halal
concept to some extent.

10. Marketing of Halal Cosmetics through Branding

11. Why should one go for “Halal
cosmetics?”
 The myriad of non-halal ingredients such as pig fat, other animal
derived ingredients such as lanolin, keratin, gelatin, as well as alcohol,
and harsh chemicals like sulfates and parabens goes into many popular
brand cosmetics available in the market.
 Often the absence of an alternative restricts usage or consumer’s use
such products selectively.
 Halal cosmetics products are not merely natural but also pure and
hygienically manufactured, vegan and animal cruelty free.
 They have been formulated to meet the ethical needs of all consumers,
including Muslims, Jains, vegetarians and vegans.

12. Marketing of Halal Cosmetics by creating Consumer
friendly awareness

13. Key Players of the
Halal Industry in the
world …

15. Key Players in the Halal Industry
 Nestle – world’s largest food manufacturing corporation
 McDonalds – the world’s largest leading restaurant chain
 KFC – fully integrated poultry chain
 Tesco & Carrefour – world’s number one & two retail chain
 Port Rotterdam – Europe’s largest & the world’s 3rd largest port
 Westports – one of SEA top 10 ports
 MISC – the world second biggest shipping company
 CIMB – SEA biggest investment bank
 Allanasons – India’s biggest meat exporter
 Al-Islami – UAE halal food produces

16. Key Players of the Halal
Certified Cosmetics
products in INDIA…

18. Who gives Halal
Certification in
India?
“HALAL INDIA”
This certifying body in
the country is flooded
with applications from
cosmetics makers.

19. THANK YOU
Fatema Nissa
CPEIM 2017
Roll No. 08
Group – 2
MPI & BPD