Visa is the largest retail electronic payments network in the world with 1.87 billion cards and 74 billion yearly transactions. The payments transactions industry has been impacted by digital technologies and fragmentation, with mobile proliferation driving transactions mobile. Visa has several initiatives in digital payments including NFC, mobile/web, and digital wallets. For digital wallets, Visa aims to engage current and new customers to use their wallet as a main payment platform on all devices through secure storage of payments and loyalty cards. For unbanked customers, Visa offers prepaid cards and person-to-person payments through mobile and online transfers without a bank account by leveraging mobile and digital technologies including recent acquisitions.

1. IS714 – Monica Gallegos
PAYMENTS TRANSACTIONS
SERVICES INDUSTRY – VISA
INC.

2. Payments Transactions
Services Industry
 Industry has been greatly impacted by digital
technologies.
 Fragmentation of market with many players
attempting to dominate the market.
 Proliferation of mobile phones will continue
to drive the industry towards mobile
transactions.

3. Visa Inc.
 Currently the largest retail electronic
payments network in the world.
 1.87 Billion Visa cards and 74 Billion yearly
transactions.
 The Company has developed several
initiatives in the mobile and digital payments
space.
 NFC
 Mobile and Web
 Digital wallet

4. Digital Wallet
• Engage current and non-current customers to use
People Visa´s Digital wallet and use it as their main payment
platform.
• The Digital wallet will allow customers to store all of
their payments and loyalty cards in one single space
Process
and will be used for both physical and non-physical
payments.
• Leverage current Visa Pay wave NFC technology for
physical payments. For non-physical payments
Technology
leverage online payments capabilities from
acquisitions such as CyberSource and Playspan.
• Ensure customers information will be
Governance secure, leverage Cybersource´s fraud prevention
services.

5. Digital Wallet
 Success Criteria
 Number of Digital Wallets
 Transaction Volume
 Retail Partners

6. Unbanked Customer Reach
• Reach unbanked and under banked
People customers offer them with Visa services
without the need of a bank account
• Customers will be able to use Visa´s prepaid
cards and perform person to person
Process payments through mobile and online
transfers, top-up their cards and have access
to branchless banking services.
• Use of mobile and digital technologies.
Technology Leverage the acquisition of Fundamo for
mobile financial services.
Governance • Ensure secure transactions for customers

7. Unbanked Customer reach
 Success Criteria
 Number of customers reached
 Transaction volume
 Retention rate