Talk to us about our HIPAA-compliant web technologies, marketing analytics and digital marketing protocols that provide an end-to-end solutions for your healthcare business. Solutions we offer: Custom server-side tag management solutions for HIPAA-compliant analytics & marketing tracking. HIPAA-compliant applications that encrypt data at-rest and in-transit. HIPAA-compliant communication protocols for social media and review management platforms.

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2. Is Your Healthcare Marketing
HIPAA Compliant – What to
Know in 2024?
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3. Introduction
● As medical practice owners, you understand the significance of protecting patient data
and maintaining legal compliance while providing top-notch care.
● In this digital era, where information flows seamlessly across platforms, ensuring HIPAA
compliance is paramount.
● According to the new HIPAA guidelines, identifiable electronic protected health
information (ePHIs) may be collected from your website that are introduced by third-party
tracking code and may implicate you of HIPAA violations.
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4. Website & HTTPS Protocol
● The use of HTTPS protocol strengthens your website’s security. This ensures that patient
information submitted on your website browser remains confidential during online
transmissions.
● However, it’s important to understand that while an https protocol protects data
transmission from the client (your web browser or email client, for instance) to your web
server, it does not provide end-to-end security for email transmission (more on this later).
● For that reason, you will need to enable a separate email security protocol to make data
transmission from client to web server and back is secure and HIPAA-compliant.
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HIPAA Checklist For 2024

5. Compliant ePHI Data Encryption & Transmission
● There are several data communication streams that are enabled when a contact form is
filled and submitted on your healthcare website.
● Even with an HTTPS site with SSL/TLS certificates in place, when this data is either stored
in a database (at rest) or emailed to a recipient email address in your organization (in
transit), protected health information (PHI or ePHI) may not be secure and expose you to a
HIPAA violation.
● In order to be truly HIPAA compliant, you should either enable end-to-end email
encryption by integrating S/MIME or a PGP Network, which should be built into your
website or applications, along with SSL/TLS.
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HIPAA Checklist For 2024

6. Analytics Tracking
● A red hot topic in healthcare marketing in 2024 is whether website analytics that you may
have set up for your website and your marketing campaigns is HIPAA compliant.
● Server-side tag managers, customer data protection (CDP) platforms, and recommended
analytics platform settings are some options available to make analytics tracking
HIPAA-compliant.
● As a healthcare digital agency and HIPAA Compliant Marketing Agency, we are erring on
the side of caution while we set up GA4 for our healthcare clients.
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HIPAA Checklist For 2024

7. Retargeting & Other Marketing Pixels
● Another aspect of third-party tracking includes pixel codes, such as Meta Pixels or Google Ad
codes that allow for retargeting of your top funnel audience to lead them closer to making an
appointment or completing a purchase, is no longer HIPAA compliant.
● At Webtage, we are implementing server side tag management solutions that allow for
creation of PHI-free custom audiences that are then sent to third-party marketing platforms,
keeping marketing campaigns free of any HIPAA identifiers.
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HIPAA Checklist For 2024

8. Social Media Compliance
● Social media channels can be a landmine of non compliance covered entities under HIPAA,
unless the channels are navigated carefully and cautiously. There are plenty of cautionary tales
about healthcare social media marketing gone awry.
● Beware that even private messaging to your colleagues on social media will violate HIPAA
unless you know for certain that those messages are encrypted end-to-end.
● Remember that deliberate or thoughtless disclosures of PHI are both HIPAA violations and can
result in distress, citations, fines & punitive actions.
● Work with a marketing team that understands the tightrope of protecting PHI while building
trust and marketing your organization.
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HIPAA Checklist For 2024

9. Review Management
● When it comes to review management and HIPAA compliance, businesses in the healthcare
industry face unique challenges.
● With the rise of online platforms and social media, publicly-posted reviews can have a
significant impact on a healthcare provider’s reputation.
● Negative reviews can be particularly problematic in terms of HIPAA compliance. While
businesses need to address customer concerns and feedback, they must do so without
violating patient privacy rights.
● This requires careful monitoring and response strategies that prioritize both reputation
management and adherence to HIPAA regulations.
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HIPAA Checklist For 2024

10. Business Associate Agreement (BAA)
● A final word of recommendation. When working with a marketing technology (MarTech) or
marketing agency, signing a Business Associate Agreement (BAA) with them is crucial for
ensuring HIPAA compliance when handling protected health information (PHI).
● By entering into a BAA, your marketing providers agree to safeguard ePHI and adhere to
HIPAA regulations.
● By partnering with BAA-compliant marketing providers, healthcare businesses can
confidently navigate the complexities of HIPAA regulations and protect sensitive patient data.
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HIPAA Checklist For 2024

11. Conclusion
Talk to us about our HIPAA-compliant web technologies, marketing analytics and digital
marketing protocols that provide an end-to-end solutions for your healthcare business.
Solutions we offer:
1. Custom server-side tag management solutions for HIPAA-compliant analytics &
marketing tracking.
2. HIPAA-compliant applications that encrypt data at-rest and in-transit.
3. HIPAA-compliant communication protocols for social media and review management
platforms.
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HIPAA Compliant Marketing Solutions

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CORE VALUE PROPOSITION
A build + market firm that delivers meaningful digital
experiences to drive top line growth and operational
efficiencies through:
1. Digital Asset Design
-Technology Solutions (Apps & Websites)
- Creative Solutions (Multimedia, Print & Brand)
2. Digital Marketing Solutions
3. Analytics Solutions

14. OUR STATEMENT
Over 90% of our marketing strategy, design, and content recommendations are approved
and implemented by our clients and that’s a testimony to our obsessive attention to details,
strong creative and technical minds, and a desire to move the business needle for our
clients. That forms our foundation of premium digital work and has won us awards,
admiration, and recognition from industry organizations, stalwarts and peers.
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15. Contact US
ADDRESS
8821 Ramm Dr., #5
Naperville, IL 60564
EMAIL
info@webtage.com
PHONE
630 854 9109
WEBSITE
https://www.webtage.com/
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