How much value is generated from sponsoring the World Cup?
Or its superstars, such as Lionel Messi or Cristiano Ronaldo?
Here are five metrics that are crucial to finding out.
The document summarizes key findings from the EventView 2009 report on the increasing role and importance of event marketing. Some of the main points include:
- 53% of respondents said event marketing best accelerates and deepens relationships with audiences. 26% said it drives the greatest ROI.
- Over 60% of respondents have already transitioned or plan to transition to experience marketing, which integrates live and online experiences to drive engagement.
- Companies that integrate measurement into their event programs are more than twice as likely to receive marketing budget increases.
- 66% of respondents plan to or have implemented green initiatives for events, largely due to corporate responsibility mandates.
The document is an industry report that summarizes a survey of CPG companies regarding their shopper marketing practices and effectiveness. Some of the key findings from the survey include:
1) Over half of respondents said their shopper marketing budgets were not controlled by their shopper marketing organizations, which can lead to a lack of coordination across programs.
2) Only about a quarter of respondents said their shopper marketing investments were "completely coordinated and transparent" across different parts of their organizations.
3) When allocating investments, most respondents focused on retailer size and growth, while only about half considered measured ROI and a small minority targeted priority consumer segments.
4) Respondents primarily used national-level insights
This document provides an overview and analysis of sponsorship marketing trends from 2018 to 2030 based on research from Ganizani Consulting. Key trends discussed include the growth of digitalization and its impact on sponsorship opportunities, sponsors' increasing demands for measurable returns on investment, the rise of influencer marketing, and growing interest in cause sponsorships from brands. The report also examines shifts in media consumption habits and the challenges they pose to traditional sports revenue and sponsorship models.
This document provides an overview and analysis of sponsorship marketing trends from 2018 to 2030 based on research from Ganizani Consulting. Key trends discussed include the growth of digitalization and its impact on sponsorship opportunities, sponsors' increasing demands for measurable returns on investment, the rise of influencer marketing, and growing interest in cause sponsorships from brands. The document also examines issues like the disruption of traditional media distribution models and their effect on sports properties' revenue streams. Global and regional sponsorship spending projections are given for different markets and industries.
This document discusses how marketing and sales can improve collaboration to achieve their shared goal of sustainable profitability. It recommends that the two departments communicate more through regular meetings to understand each other's work and align on goals like defining quality leads. By working together on initiatives like content marketing and lead nurturing, companies can generate more sales-ready leads at a lower cost and increase sales performance metrics.
Performance marketing uses clearly defined business objectives and metrics to optimize advertising campaigns. This includes cost-per-action models like affiliate marketing and programmatic ads. Affiliate marketing accounts for 7.5% of digital retail spend and is growing due to better data and the rise of social media affiliate links. Nearly half of all digital retail ad spending goes towards pay-for-performance formats like search, classifieds, app installs, and email. Performance marketing has grown for retailers as they face pressure to increase efficiency from Amazon and falling foot traffic.
Cause related marketing is an effective strategy for companies to differentiate themselves, improve their image, and increase sales and customer loyalty. When companies support worthwhile causes that are related to their business or values, most consumers will switch brands or have a more positive opinion of that company. Surveys show over 80% of consumers are influenced by a company's support of charitable causes and will choose brands associated with causes. Partnering with nonprofit organizations allows companies to connect with specific markets and attract new customers. Done right, cause branding benefits both businesses and the social causes they support.
Allison & Partners 2011 Cause Marketing Conference prannied
The document summarizes key points from a cause marketing conference, including statistics about corporate social impact efforts and best practices. Some of the main points covered are that 86% of consumers believe businesses should support social causes, two-thirds of brands now engage in cause marketing, and common barriers to unsuccessful campaigns include lack of internal alignment, budget, and ensuring the cause is a good fit for the company. The document also provides implications for improving cause marketing campaigns.
The document summarizes key findings from the EventView 2009 report on the increasing role and importance of event marketing. Some of the main points include:
- 53% of respondents said event marketing best accelerates and deepens relationships with audiences. 26% said it drives the greatest ROI.
- Over 60% of respondents have already transitioned or plan to transition to experience marketing, which integrates live and online experiences to drive engagement.
- Companies that integrate measurement into their event programs are more than twice as likely to receive marketing budget increases.
- 66% of respondents plan to or have implemented green initiatives for events, largely due to corporate responsibility mandates.
The document is an industry report that summarizes a survey of CPG companies regarding their shopper marketing practices and effectiveness. Some of the key findings from the survey include:
1) Over half of respondents said their shopper marketing budgets were not controlled by their shopper marketing organizations, which can lead to a lack of coordination across programs.
2) Only about a quarter of respondents said their shopper marketing investments were "completely coordinated and transparent" across different parts of their organizations.
3) When allocating investments, most respondents focused on retailer size and growth, while only about half considered measured ROI and a small minority targeted priority consumer segments.
4) Respondents primarily used national-level insights
This document provides an overview and analysis of sponsorship marketing trends from 2018 to 2030 based on research from Ganizani Consulting. Key trends discussed include the growth of digitalization and its impact on sponsorship opportunities, sponsors' increasing demands for measurable returns on investment, the rise of influencer marketing, and growing interest in cause sponsorships from brands. The report also examines shifts in media consumption habits and the challenges they pose to traditional sports revenue and sponsorship models.
This document provides an overview and analysis of sponsorship marketing trends from 2018 to 2030 based on research from Ganizani Consulting. Key trends discussed include the growth of digitalization and its impact on sponsorship opportunities, sponsors' increasing demands for measurable returns on investment, the rise of influencer marketing, and growing interest in cause sponsorships from brands. The document also examines issues like the disruption of traditional media distribution models and their effect on sports properties' revenue streams. Global and regional sponsorship spending projections are given for different markets and industries.
This document discusses how marketing and sales can improve collaboration to achieve their shared goal of sustainable profitability. It recommends that the two departments communicate more through regular meetings to understand each other's work and align on goals like defining quality leads. By working together on initiatives like content marketing and lead nurturing, companies can generate more sales-ready leads at a lower cost and increase sales performance metrics.
Performance marketing uses clearly defined business objectives and metrics to optimize advertising campaigns. This includes cost-per-action models like affiliate marketing and programmatic ads. Affiliate marketing accounts for 7.5% of digital retail spend and is growing due to better data and the rise of social media affiliate links. Nearly half of all digital retail ad spending goes towards pay-for-performance formats like search, classifieds, app installs, and email. Performance marketing has grown for retailers as they face pressure to increase efficiency from Amazon and falling foot traffic.
Cause related marketing is an effective strategy for companies to differentiate themselves, improve their image, and increase sales and customer loyalty. When companies support worthwhile causes that are related to their business or values, most consumers will switch brands or have a more positive opinion of that company. Surveys show over 80% of consumers are influenced by a company's support of charitable causes and will choose brands associated with causes. Partnering with nonprofit organizations allows companies to connect with specific markets and attract new customers. Done right, cause branding benefits both businesses and the social causes they support.
Allison & Partners 2011 Cause Marketing Conference prannied
The document summarizes key points from a cause marketing conference, including statistics about corporate social impact efforts and best practices. Some of the main points covered are that 86% of consumers believe businesses should support social causes, two-thirds of brands now engage in cause marketing, and common barriers to unsuccessful campaigns include lack of internal alignment, budget, and ensuring the cause is a good fit for the company. The document also provides implications for improving cause marketing campaigns.
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do.
In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time.
Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
Coupon usage has increased in recent years due to the recession, but marketers need better ways to measure coupon effectiveness beyond just redemption rates. Traditional marketing mix modeling has limitations and cannot provide insights on how individual coupons impact consumer behavior. Spire has developed an approach using transaction data from 15 million households to analyze how specific coupons influence purchase behavior of redeemers. This identifies the "consumer role" of each coupon and allows marketers to optimize coupon design to better meet promotional objectives around trial, cross-selling, or blunting competition. Clients have used these insights to guide decisions around coupon face values, expiration dates, and purchase requirements.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now perceive that social media marketing can and is producing measurable ROI, especially those with more mature social media programs. As a result, over three-quarters of CMOs plan to continue or further increase their investment in social media marketing in 2011 compared to 2010. Measuring ROI requires identifying the values used to calculate return and the costs used to calculate the investment in social media marketing programs.
CMO perspectives on social marketing web marketing 123James Woodworth
This document discusses strategies for monetizing social media marketing and measuring return on investment (ROI). It finds that chief marketing officers (CMOs) are increasingly prioritizing measurable ROI from social media programs. While many CMOs previously saw social media as unlikely to produce ROI, most now view it as a promising tactic that can eventually produce ROI. CMOs in more mature social media programs that use formal processes are more likely to already be achieving measurable ROI. The document examines how CMOs calculate social media ROI using various metrics to measure return and investment.
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approach
Maximising the effectiveness of sponsorshipamyweisberg
Repucom is a global leader in sports marketing research that provides solutions to help clients select sponsorships that align with their objectives and audiences, measure sponsorship performance, and improve sponsorship returns. Their services include property selection analysis to identify the best-fit sponsorships and a sponsorship performance measurement system to calculate return on objectives, investment, leverage, and assets from multiple data sources. The output is a customizable reporting dashboard to compare performances, streamline portfolios, and identify areas for improvement.
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
This document summarizes key points from the book "Results-Driven Marketing: A Guide to Growth and Profits" which advocates for a more rigorous, data-driven approach to marketing. It notes that traditional marketing approaches are often inefficient and do not reliably generate returns. The document argues that marketing must embrace quantitative analysis and metrics like ROI to optimize spending and prove its value. It provides several examples of industries like CPG, automotive and financial services that would benefit from making marketing more disciplined and focused on measurable outcomes.
Relationship marketing and financial viability of NonGovernmental Organizatio...inventionjournals
This study is part of an on-going PhD dissertation from University of Nairobi.The purpose of this study was to examine the effect of relationship marketing on financial viability of NGO. The study was informed by realization that not for profit organizations do not appreciate the role of marketing in their activities yet one of their greatest challenges is attracting funding to run their affairs. Data was collected from NGOs operating in Nairobi City County in Kenya. The study revealed that relationship marketing has positive linear relationship with financial viability of NGOs. NGOs managers should develop relationship with a variety of stakeholders of their organizations for smooth running of their affairs. The study recommends training of NGOs managers on roles of relationship marketing within their organizations with the aim of changing culture. This would make them treat their clients and donors as partners which will result in not only attaining financial viability but improved overall performance
Tom Roach, BBH’s effectiveness head, was asked by Thinkbox to present the business case for creativity at their spring event. Inspired by Thinkbox’s own nickable slides, here’s the nickable presentation he gave, bringing together the best evidence for the value of creativity in marketing communications.
150803_Marketing ID_5 Data-Driven Marketing Mistakes To AvoidHawthorne
This document discusses 5 common mistakes companies make with data-driven marketing and how to avoid them. The mistakes include not considering consumer motivations beyond just numbers, overlooking extracting actionable insights from data, not thoroughly researching key consumer trends, not fully utilizing available technology tools, and shifting focus away from ultimate consumer engagement. By avoiding these mistakes, companies can better analyze data to build stronger customer bases and improve returns from marketing investments.
This document discusses how predictive analytics can help sales and marketing organizations overcome challenges posed by growing multi-channel marketing strategies and big data. Predictive analytics provides the ability to analyze historical sales and marketing data to determine how customers are likely to behave in the future. This allows companies to improve key operations like customer retention, acquisition, cross-selling, and price optimization. The document outlines best practices for building predictive models, including understanding business needs, preparing data, modeling, and evaluating results. It also highlights the benefits of WebFOCUS RStat for predictive analytics and a success story at a discount retailer.
What are you measuring - 3 approaches to data-driven marketingJulie Doyle
Three association marketing professionals discuss how they use data-driven marketing approaches:
1) They analyze various types of member data like online interactions, purchase history, and demographics to guide marketing decisions.
2) Data is used to prioritize marketing goals by measuring the impact of initiatives on key metrics like registrations and downloads.
3) Associations educate themselves on data analysis through experimentation, reading industry publications, and having dedicated staff with analytics expertise.
How Vendors Allocate Their Marketing Dollars - A CMA White PaperSteve Arens
Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer.
The document presents a strategic marketing plan for the Vancouver Whitecaps soccer team. It includes a SWOT analysis, identification of target markets, and marketing objectives. The plan proposes strategies for the product, pricing, placement, and promotion of Whitecaps tickets and merchandise. It suggests lowering ticket package prices and using digital advertising, contests, and sponsorships to promote the team brand and increase fan engagement and seasonal ticket sales, especially among younger demographics. Progress will be evaluated through surveys, comparisons of financial data to previous years, and analyzing audience reach.
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
The document analyzes emerging tools and technologies that can help social marketers improve their strategies and measure return on investment. It highlights five vendors - CommandPost, Expion, Insightpool, LiftMetrix, and Traackr - that provide solutions to better understand audiences, facilitate engagement at scale, and optimize social initiatives. CommandPost helps analyze audience insights and engagement. Expion offers a platform for managing complex global social campaigns. Insightpool applies marketing automation to social media. LiftMetrix measures social media ROI. Traackr helps identify and manage influencer relationships.
The document discusses various negotiation strategies and techniques, including trial balloons, nibbling, good guy/bad guy tactics, using silence, leveraging time constraints, and differentiating fair vs unfair tactics. It also provides tips for making business offers, including knowing your goals and client, and tips for successful negotiations such as preparing well, establishing your bottom line, getting agreements in writing, listening to the other side, and avoiding unsigned contracts.
Este documento presenta el programa de carnaval de la ciudad de Chimbo, Ecuador para el 2011. Incluye desfiles de comparsas, la elección y coronación de la Reina de Chimbo, presentaciones musicales de grupos locales y nacionales importantes como Los Ángeles y Trio Colonial, y fuegos pirotécnicos. Los eventos se llevarán a cabo durante una semana a finales de febrero e inicios de marzo en las principales calles y en el Coliseo de Deportes de Chimbo, y son organizados por el Patronato Municipal de Amparo
The document discusses how scientific theories change and evolve over time as new evidence is discovered. It provides examples of theories such as plate tectonics, atomic theory, cell theory, and biological classification that were initially proposed but lacked evidence and later gained widespread acceptance when new technologies allowed for stronger evidence. The key point is that science is a process of developing better explanations through ongoing experimentation, observation, and reevaluation in light of new evidence.
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do.
In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time.
Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
Repucom Guest Lecture April 2014 (Thomas More & EHSAL)Wim Mathues
Adapted version of my Repucom guest lectures at Thomas More College (Sponsoring Program) and HUB/EHSAL Management School (Final Seminar on Marketing & Communication).
Coupon usage has increased in recent years due to the recession, but marketers need better ways to measure coupon effectiveness beyond just redemption rates. Traditional marketing mix modeling has limitations and cannot provide insights on how individual coupons impact consumer behavior. Spire has developed an approach using transaction data from 15 million households to analyze how specific coupons influence purchase behavior of redeemers. This identifies the "consumer role" of each coupon and allows marketers to optimize coupon design to better meet promotional objectives around trial, cross-selling, or blunting competition. Clients have used these insights to guide decisions around coupon face values, expiration dates, and purchase requirements.
CMOs are increasingly focused on monetizing social media marketing and measuring ROI. Many CMOs now perceive that social media marketing can and is producing measurable ROI, especially those with more mature social media programs. As a result, over three-quarters of CMOs plan to continue or further increase their investment in social media marketing in 2011 compared to 2010. Measuring ROI requires identifying the values used to calculate return and the costs used to calculate the investment in social media marketing programs.
CMO perspectives on social marketing web marketing 123James Woodworth
This document discusses strategies for monetizing social media marketing and measuring return on investment (ROI). It finds that chief marketing officers (CMOs) are increasingly prioritizing measurable ROI from social media programs. While many CMOs previously saw social media as unlikely to produce ROI, most now view it as a promising tactic that can eventually produce ROI. CMOs in more mature social media programs that use formal processes are more likely to already be achieving measurable ROI. The document examines how CMOs calculate social media ROI using various metrics to measure return and investment.
1. A balanced social marketing scorecard considers metrics across four perspectives - financial, digital, brand, and risk management - to fully capture the value of social media programs. This avoids an overly narrow focus on direct financial metrics like ROI.
2. The financial perspective measures impacts on metrics like sales, costs, and customer spending. The brand perspective surveys consumers on brand attributes. The digital perspective analyzes owned and earned social assets. The risk management perspective estimates how social media reduces costs of potential issues.
3. Marketers should define objectives and select metrics for each perspective, and use the scorecard to align measurement, build consensus, and avoid short-term thinking that damages long-term brand health. A balanced approach
Maximising the effectiveness of sponsorshipamyweisberg
Repucom is a global leader in sports marketing research that provides solutions to help clients select sponsorships that align with their objectives and audiences, measure sponsorship performance, and improve sponsorship returns. Their services include property selection analysis to identify the best-fit sponsorships and a sponsorship performance measurement system to calculate return on objectives, investment, leverage, and assets from multiple data sources. The output is a customizable reporting dashboard to compare performances, streamline portfolios, and identify areas for improvement.
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
This document summarizes key points from the book "Results-Driven Marketing: A Guide to Growth and Profits" which advocates for a more rigorous, data-driven approach to marketing. It notes that traditional marketing approaches are often inefficient and do not reliably generate returns. The document argues that marketing must embrace quantitative analysis and metrics like ROI to optimize spending and prove its value. It provides several examples of industries like CPG, automotive and financial services that would benefit from making marketing more disciplined and focused on measurable outcomes.
Relationship marketing and financial viability of NonGovernmental Organizatio...inventionjournals
This study is part of an on-going PhD dissertation from University of Nairobi.The purpose of this study was to examine the effect of relationship marketing on financial viability of NGO. The study was informed by realization that not for profit organizations do not appreciate the role of marketing in their activities yet one of their greatest challenges is attracting funding to run their affairs. Data was collected from NGOs operating in Nairobi City County in Kenya. The study revealed that relationship marketing has positive linear relationship with financial viability of NGOs. NGOs managers should develop relationship with a variety of stakeholders of their organizations for smooth running of their affairs. The study recommends training of NGOs managers on roles of relationship marketing within their organizations with the aim of changing culture. This would make them treat their clients and donors as partners which will result in not only attaining financial viability but improved overall performance
Tom Roach, BBH’s effectiveness head, was asked by Thinkbox to present the business case for creativity at their spring event. Inspired by Thinkbox’s own nickable slides, here’s the nickable presentation he gave, bringing together the best evidence for the value of creativity in marketing communications.
150803_Marketing ID_5 Data-Driven Marketing Mistakes To AvoidHawthorne
This document discusses 5 common mistakes companies make with data-driven marketing and how to avoid them. The mistakes include not considering consumer motivations beyond just numbers, overlooking extracting actionable insights from data, not thoroughly researching key consumer trends, not fully utilizing available technology tools, and shifting focus away from ultimate consumer engagement. By avoiding these mistakes, companies can better analyze data to build stronger customer bases and improve returns from marketing investments.
This document discusses how predictive analytics can help sales and marketing organizations overcome challenges posed by growing multi-channel marketing strategies and big data. Predictive analytics provides the ability to analyze historical sales and marketing data to determine how customers are likely to behave in the future. This allows companies to improve key operations like customer retention, acquisition, cross-selling, and price optimization. The document outlines best practices for building predictive models, including understanding business needs, preparing data, modeling, and evaluating results. It also highlights the benefits of WebFOCUS RStat for predictive analytics and a success story at a discount retailer.
What are you measuring - 3 approaches to data-driven marketingJulie Doyle
Three association marketing professionals discuss how they use data-driven marketing approaches:
1) They analyze various types of member data like online interactions, purchase history, and demographics to guide marketing decisions.
2) Data is used to prioritize marketing goals by measuring the impact of initiatives on key metrics like registrations and downloads.
3) Associations educate themselves on data analysis through experimentation, reading industry publications, and having dedicated staff with analytics expertise.
How Vendors Allocate Their Marketing Dollars - A CMA White PaperSteve Arens
Most brand marketers and most retail category managers are focused on spending the funds allocated to them. This paper helps them understand the C-suite spending rationale determining what resources ultimately trickle down to the brand and then out to the retailer.
The document presents a strategic marketing plan for the Vancouver Whitecaps soccer team. It includes a SWOT analysis, identification of target markets, and marketing objectives. The plan proposes strategies for the product, pricing, placement, and promotion of Whitecaps tickets and merchandise. It suggests lowering ticket package prices and using digital advertising, contests, and sponsorships to promote the team brand and increase fan engagement and seasonal ticket sales, especially among younger demographics. Progress will be evaluated through surveys, comparisons of financial data to previous years, and analyzing audience reach.
Measuring the overall effectiveness of offers is often a struggle.
Whether assessing in-store circulars, digital coupons, direct mailers or other vehicles, the key question is how to ensure promotions are effectively driving total value for a pharmacy.
https://youtu.be/57ghR94SYXM
The document analyzes emerging tools and technologies that can help social marketers improve their strategies and measure return on investment. It highlights five vendors - CommandPost, Expion, Insightpool, LiftMetrix, and Traackr - that provide solutions to better understand audiences, facilitate engagement at scale, and optimize social initiatives. CommandPost helps analyze audience insights and engagement. Expion offers a platform for managing complex global social campaigns. Insightpool applies marketing automation to social media. LiftMetrix measures social media ROI. Traackr helps identify and manage influencer relationships.
The document discusses various negotiation strategies and techniques, including trial balloons, nibbling, good guy/bad guy tactics, using silence, leveraging time constraints, and differentiating fair vs unfair tactics. It also provides tips for making business offers, including knowing your goals and client, and tips for successful negotiations such as preparing well, establishing your bottom line, getting agreements in writing, listening to the other side, and avoiding unsigned contracts.
Este documento presenta el programa de carnaval de la ciudad de Chimbo, Ecuador para el 2011. Incluye desfiles de comparsas, la elección y coronación de la Reina de Chimbo, presentaciones musicales de grupos locales y nacionales importantes como Los Ángeles y Trio Colonial, y fuegos pirotécnicos. Los eventos se llevarán a cabo durante una semana a finales de febrero e inicios de marzo en las principales calles y en el Coliseo de Deportes de Chimbo, y son organizados por el Patronato Municipal de Amparo
The document discusses how scientific theories change and evolve over time as new evidence is discovered. It provides examples of theories such as plate tectonics, atomic theory, cell theory, and biological classification that were initially proposed but lacked evidence and later gained widespread acceptance when new technologies allowed for stronger evidence. The key point is that science is a process of developing better explanations through ongoing experimentation, observation, and reevaluation in light of new evidence.
The document summarizes the objectives and experiences of students completing an office practicum at a bank. It discusses expectations to gain skills and knowledge in banking transactions. The nature of the bank's business includes savings accounts, loans, and investment monitoring. Students performed tasks like filing, check clearing, and statement balancing. Some difficulties encountered were bulky paperwork and defective printers. Suggestions included new computers and printers, a photocopier, and a dedicated trainer for interns. To overcome challenges, students would remain open-minded, ask for help, think positively, and take responsibility.
Quick update on the work underway within the Vancouver School Board to develop a contemporary technology platform to support teaching and learning. Presented by S.Lamb, CIO
@see_eye_oh
@vsb_icts
The document discusses various negotiation strategies and techniques, including trial balloons, nibbling, good guy/bad guy tactics, using silence, leveraging time constraints, differentiating fair vs unfair tactics, preparing for negotiations by knowing goals and alternatives, the importance of listening, discussing issues, understanding authority levels, and getting agreements in writing. It also provides tips on preparing for negotiations, establishing objectives, and properly presenting offers and deals.
The document provides tips and techniques for negotiating strategies, including trial balloons, nibbling, good guy/bad guy tactics, using silence, and leveraging time constraints. It notes that while some tactics are acceptable, others are sleazy, and successful negotiators must be able to differentiate between fair and unfair tactics in order to use good ones to their advantage and deflect questionable ones. The document also provides tips for making business offers, including knowing what you want, setting a goal, doing your job, and getting it done, as well as factors to consider like client, product, price, terms, conditions, and delivery.
This document provides recommendations for Grist Magazine to increase advertising revenue. It recommends that Grist explore syndication partnerships, partner with advertising networks, offer premium membership packages, and invest in search engine optimization. An analysis of Grist's operations and competitors found that partnerships, sponsored content, and grants are major revenue drivers. Recommendations aim to diversify revenue sources through advertising while maintaining Grist's mission of providing accessible environmental journalism.
This document outlines 17 key performance indicators (KPIs) that can be used to define the success of a virtual event, including visits and downloads, registration rates, abandonment rates, conversion rates, retention rates, traffic from referrals, interactive sessions, poll response rates, effectiveness of new features, social media engagement, sales management, feedback and surveys, click-through rates, return on investment, cost per acquisition, average daily attendance, and sponsorship revenue. It concludes by emphasizing the importance of analyzing these metrics to improve event performance and growth over time.
This document provides advice for business leaders in Africa on digital marketing strategies and budgets for 2020. It recommends that marketing budgets remain consistent with 2019 levels or increase, as digital marketing often provides higher returns than traditional advertising. Specifically, it advises allocating at least $1,000 per month to social media marketing to achieve real business results rather than just impressions. It also recommends choosing a specialized digital marketing agency that understands the business goals and target industry/audience.
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between marketing and sales teams.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of traditional and emerging
This document discusses a study on shopper marketing conducted by the Grocery Manufacturers Association (GMA) and Booz & Company. Some key findings from the study include:
1) Shopper marketing investment is growing rapidly for many consumer packaged goods companies as they shift spending closer to the point of purchase.
2) Digital deal hunting by shoppers is on the rise as they conduct more online research before shopping trips.
3) Shopper marketers are using an expanded set of digital vehicles like search, social media, and mobile apps, requiring greater collaboration between sales, marketing, and retailers.
4) The study identifies 49 shopper marketing vehicles organized into 7 platforms, finding varying adoption levels of
Pervasive Analytics: Measuring the Impact of a Celebrity Direct-to-Customer C...Cognizant
Pharmaceuticals companies using celebrity direct-to-customer (DTC) campaigns need an analytics system of computing potential ROI based on the right set of variables.
Gone are the days when marketing chiefs focused solely on the classic 4Ps: Product, Price, Promotions and Place - they now must take an integrated approach to drive company goals.
Path To Market - An AbamsaQuaf Publication (1)Oluomo
Corporate sponsorship of sports events can provide benefits to both sponsors and sports organizations. This document discusses how sponsorship allows companies to increase brand visibility and awareness, enhance customer loyalty, and access new prospects. It also provides funding that helps sports continue operating. The opportunities for corporate sponsorship in Nigeria are significant due to its large population that is passionate about sports. Companies seeking sponsorship must choose partners that align with their marketing objectives to maximize the benefits.
Corporate sponsorship of sports in Nigeria provides opportunities for brands to promote themselves. The document discusses the benefits of sponsorship for both corporations and sports organizations, including increased brand visibility, customer loyalty and access to new audiences for corporations. It also notes opportunities for sponsorship in Nigeria, like its large population and passion for sports. The document advises corporations to ensure sponsorship aligns with their marketing objectives and strategies to achieve the greatest benefits.
Article edited - succeeding with sponsorshipsFerris Corp
The document discusses strategies for non-profits to succeed with sponsorship programs. It recommends that non-profits articulate how partnering with corporate sponsors will benefit both parties by raising awareness of their cause and driving loyalty. Sponsors want to understand the marketing strategy and impact of the non-profit's initiatives. The document also provides tips like researching potential sponsor's industries and missions, maintaining sponsor relationships, and leveraging success stories to attract new sponsors.
This document is a dissertation submitted by B. Roberts in 2015 to the University of South Wales examining whether sponsorship is key to building brand awareness for energy drink companies. It reviews literature on sponsorship and its growth as a marketing tactic. Sports sponsorship makes up 70% of sponsorship spending and provides high visibility. The document also examines objectives for sponsorship and how companies can measure effectiveness. Qualitative research through interviews and a focus group was conducted to understand consumer and company perceptions of how sponsorship impacts energy drink brand awareness. The findings suggest sponsorship significantly impacts brand recognition but other factors are needed to increase purchase.
Successful digital marketing ROI measurement considers reach, engagement, and conversion metrics across channels. It also takes industry differences into account. Firms that quantify variables like costs, traffic, conversion rates, and customer lifetime value can make more profitable investment decisions. The study will analyze measurement practices through a survey of global digital marketing managers in different industries. Insights on best practices from platform features and case studies will also be considered to develop a benchmark for cross-industry comparison. Results may show variability in ROI calculation methods between industries but execution quality as the differentiating factor for successful companies.
The proposed solution is a loyalty program called Amway Center Prime that uses a points and tier-based system. The program aims to increase revenue, obtain customer data, and improve communication between the venue and customers. Statistics show loyalty programs can boost profits per customer by 85% with only a 7% increase in loyalty. The program will reward members for attending events and offer specialized events exclusively for higher tiers.
Expanding BIs role by including Predictive AnalyticsMiguel Garcia
Predictive analytics tools can provide deeper insights into business data by predicting future outcomes and trends. While these tools have potential benefits, many are difficult for most business users to employ as they require statistical or programming skills. SAP's BusinessObjects Predictive Workbench aims to overcome these limitations with an easy to use visual interface that integrates with existing BI solutions. It allows business users rather than just analysts to uncover patterns in data and share predictive findings to help inform business decisions.
The document provides an overview of global marketing trends in 2013 based on a survey conducted by the International Federation of DMA's across 12 countries. Key findings include:
1) Marketing budgets increased in 2013 after several years of declines, with over 40% of respondents reporting higher budgets. Digital channels like social media, search, and email saw the largest budget increases while traditional channels like TV and radio saw decreases.
2) Marketers are evaluating and shifting budgets to channels that can demonstrate business metrics like lead generation, conversion, and return on investment. Social media is unique in being evaluated on both awareness and business goals.
3) Around half of respondents linked their marketing activities to increased company revenues over the past year,
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
Cause marketing partnerships can provide benefits to both non-profit organizations and corporations. When done effectively, it can boost sales and brand recognition for companies while increasing funding, promotion, and volunteer support for non-profits. However, there must be a clear fit between the cause and company, and transparency around how donations are used. Key factors for success include suitability, authenticity, and transparency in the partnership.
The document discusses why some digital players have been more successful than others over the past decade. It argues that the top digital players' secret to success is their superior sales and marketing operations. They have built better advertising sales teams through techniques like ambitious target setting, a focus on client needs in pitches, and hiring from outside the advertising industry. Other digital and legacy publishers can learn from these strategies to improve their own advertising sales performance.
The Customer Loyalty Conundrum by Forrester ConsultingPaul Writer
The document discusses a study on customer loyalty programs. It finds that while loyalty marketers are confident in their strategies, there are gaps in how they integrate data and insights. Most programs focus on discounts and retention, but struggle to innovate and prove ROI across channels. Emerging channels like mobile and social are underutilized despite being important to reach customers. Loyalty programs need better integration of data and the ability to deliver personalized offers in real time.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Is sports sponsorship worth it
1. How much value is generated from sponsoring the World Cup?
Or its superstars, such as Lionel Messi or Cristiano Ronaldo?
Here are five metrics that are crucial to finding out.
The Fédération Internationale de Football Association stands to make $1.4 billion
from sponsorship deals with 20 major companies during the World Cup in Brazil. That’s 10 percent
more sponsorship revenue than from the last World Cup, in South Africa.1
Although significant,
that’s still far below US corporate spending on sports sponsorships, which grew to an estimated
$20 billion in 2013—equal to one-third of total US television advertising
and one-half of digital advertising.
Considering the huge amounts involved, you would imagine sponsors of athletes and events have
clear answers when asked about their return on investment (ROI). You would be wrong. Industry
research reveals that about one-third to one-half of US companies don’t have a system in place to
measure sponsorship ROI comprehensively. And that’s costly in another way: in our experience,
executives who implement a comprehensive approach to gauge the impact of their sponsorships can
increase returns by as much as 30 percent.
Scoring sponsorships
To manage sponsorship spending effectively, advertisers must first articulate a clear sponsorship
strategy—the overall objective of their portfolio, the target demographic, and which stages of
the consumer decision journey (awareness, consideration, purchase, loyalty) sponsorships can
support.2
Companies should then implement a complete marketing ROI program based on five
metrics to measure the performance of sponsorship spending:
1. Cost per reach. Marketing executives should evaluate cost per reach—the number of people
exposed to the sponsorship in person as well as through media such as TV, radio, and print—
on a quarterly basis using data from internal sources or the sponsorship agency. Costs include not
only rights fees but also activation costs (for example, promotional booths and merchandise)
and advertising. Reach calculations should favor exposure to the target demographic over
total numbers.
Is sports sponsorship
worth it?
Jeff Jacobs, Pallav Jain, and Kushan Surana
J U N E 2 0 1 4
1
Débora Montesinos, “FIFA
to reap US $1.4 billion in
sponsorship revenues from Brazil
2014,” Portada, January 27, 2014,
latam.portada-online.com.
2
David Court et al., “The
consumer decision journey,”
McKinsey Quarterly, June 2009,
mckinsey.com.
2. 2
To monitor worldwide sponsorships using cost per reach, one retailer built a database using cost
and reach data from its agency, the sponsors, and publicly available sources. Analysis revealed
that 15 percent of its properties were twice the average cost per reach as others. Some sponsor-
ships (such as a premier sports team) had high costs while others (a music concert, for instance)
delivered low reach. The database also identified the sponsorships that did not reach the advertiser’s
target demographic. With these insights, the company reallocated its sponsorship dollars to
better vehicles that increased overall reach by 20 percent at the same cost.
2. Unaided awareness per reach. We find that companies often spend a lot of money acquiring
sponsorship rights but very little on activation—that is, marketing activities such as promotional
booths and merchandise to promote the sponsorship. Our experience, as well as IEG research
from 2011, shows wide variance: for every $1 spent on sponsorship rights, companies devote any-
where from $0.50 to $1.60 to activation. That means many corporations skimp, missing huge
opportunities to magnify a sponsorship’s impact on sales or awareness. One US consumer-packaged-
goods company, for example, allocated 80 percent of its sponsorship budget to rights fees and
only 20 percent to activation. After analyzing its efforts, it found that increased activation resulted
in greater unaided awareness and higher brand recall. With this insight, the company shifted
resources from its low-performing properties to increase activation for its standout sponsorships,
increasing unaided awareness of them by 15 percent.
3. Sales/margin per dollar spent. Linking sales directly to sponsorships is typically challenging,
but two approaches can help to quantify it. The first is a two-step approach that ties spending
on sponsorships to key qualitative marketing measures such as unaided awareness, propensity to
buy, and willingness to consider. It then tracks the impact of each variable on short- and long-
term sales. The second approach, based on econometrics, uses data on spending and reach (among
a host of other media variables) over an extended period to establish links between sponsorships
and sales, and then isolate the impact of sponsorships from other marketing and sales activities.
A handset manufacturer, for example, followed the first method, setting up a quarterly consumer
survey to measure the impact of sponsorship on sales. By conducting advanced analysis on the
data set, the company was able to identify the sponsorships that were truly driving consumer
willingness to consider the company’s products, which it then linked to sales. The analysis showed
a tenfold ROI difference between the top-quartile and bottom-quartile sponsorships. The com-
pany now uses this method to help with negotiations during yearly reviews of its sponsorships.
4. Long-term brand attributes. Sponsorships have the potential to reach beyond short-term sales
to build a brand’s identity. Brand strength contributes 60 to 80 percent to overall sales,3
making
this benefit critical for sustained, long-term sales growth. A qualitative assessment or survey can
help companies identify the brand attributes that each sponsorship property supports. Analysis
3
Thomas Bauer, Jonathan Gordon,
and Dennis Spillecke, “The dawn
of marketing’s next golden age:
$200 billion and counting,”
McKinsey on Marketing Sales,
November 2013, mckinsey.com.