Intelligent Research Solutions is a marketing research firm established in 2010 in Egypt by experienced researchers and marketers. The firm provides qualitative research services locally and regionally with international standards. IRS aims to optimize clients' business decisions through extensive expertise in the local and regional markets. The company offers services such as focus groups, interviews, and concept testing to clients in consumer products, healthcare, and other industries.

1. Intelligent Research SolutionsCredentials Presentation

2. Our StoryIn 2010 a team of experienced and passionateMarketing researchers and marketers decided to push the limit to reshape the highlights of the research industryin the region by establishing a pioneering Local consultancy and research company with International standards.Led by Samar Abdelaal, this team took the initiative to leverage its extensive global and multinational exposurealong with its profoundimmersion within the local market to Intelligent Research Solutions resonating with clients need to optimize their business decisions. IRS naissance is the beginning of the story, and with every success, every milestone a new chapter is formulated…

3. Company Profile IRS Marketing Research, is a qualitative marketing research boutique, providing actionable andmeaningful marketing research services to clients.. We are distinguished by our extensive expertise, Local and regional know how, diversity of disciplines, innovative spark, good relations with clients, talented passionate employees and enthusiasticspirit.IRS team builds on providing its clients with a close working relationship, “hands on” approach, and customized solutions.

4. Our Vision To be globally recognized as an authentic leader of the industry with boundless approach and reach; setting benchmarks for the best practices with its infinite talent, experience and expertise.IRS…LIVING RESEARCH

5. Analytical Why Intelligent? InfluentialEmpathetic TimelySmartDeep IntuitiveInnovative Visionary Efficient

6. we enthusiastically wake up every morning looking forward to this ‘Zest’ feeling that we get when we do our jobQuality, Time & Cost Our own finger prints mark everything we do Consistently committed to deliver value in every single task we do.We customize research approaches to provide innovative consultancyOpen to various cultures& mindsets, open to novelties, open to lifeEach project is a new born for us. We take pride in every step of the process till we deliver the final pieceWe constantly push our minds’ limits to see beyond the givensWE STAND TRUE TO OUR VALUESOur ValuesIntegrity EfficiencyInnovationThinkingOpennessAccountabilityOwnershipPassionOriginality “We Walk the Talk”

7. Our Offering IRS caters to clients with interests in both the consumer and business sectors on a local, regional, and international basis. IRS qualitative team is fully immersed into the local culture with a profound understanding of its multi-facets and different textures. And a multidisciplinary background grounded in Sociology, anthropology, and economics, IRS qualitative offering is equipped with a well structured and highly qualified field force which caters to all qualitative research methodologies and designsFocused customized solutions and premium services with a competitive pricing approach.

8. Our Areas Of ExpertiseInsight Generation workshops Ethnographic StudiesShopper InsightsBottom of the Pyramid StudiesLifestyle Understanding and SegmentationConcept labs Product Concept testingPharmaceutical Research

9. MethodologiesFGDs MGDs In-depth interviews- -paired-triadsConflict groups Deliberative groupsIn home visitsEthno photography/EthnographyMystery shopping-Mystery seller Shop-alongDiaries placementSafarisIsle intercept-Exit interviewsCar clinicEthnography and video diariesBlog discussions and analysisFuture Shaper discussions and panel developmentOnline Ethnography

10. Qualitative Fieldwork Recruitment Field set up & logistics Moderation Simultaneous translation Transcription& Tabulation Quality assurance procedures Geographic coverage

11. RecruitmentRespondents profile: High end consumers: Specialized/dedicated forces to recruit A+ /A respondentsLow end consumers: B-C-D-E.Consumer panelsPsychographic recruitment Early adopters Trend settersMotivational/attitudinal segments Experts:Embassies, Commercial Attachés Chambers of Commerce NGOsGovernment Officials

12. Field set up&Logistics

13. Venues Separate FGDs rooms with relaxed and proper atmosphere that suite different needs, one to one interviews, focus group discussion, SEC’s and consumer profiles. DedicatedIT support team Viewing facilities/one way mirror Large Screen TV, DVD & AUDIO in each room. DVD & Audio recording of your sessions. Digital Audio recording available on request Easily accessed Wide variety of client catering options On line viewing facilities Dubbing facilities

14. LogisticsFlexible and varied plans for accommodations for outside Egypt clients Car reservations Airport pick ups

15. ModerationQualified team of moderators with diversity in: Education Languages Genders Ages Researchyears of experience andbackgrounds Diversity ofindustry /market sectors and qualitative methodologies

16. Simultaneous TranslationA qualified academic team of translators for different languages:EnglishFrench

17. Transcriptions& Tabulation Transcriptions according to specific and clear rules and procedures in different languages: Arabic English French Note taking following a template format in different languages Dedicated team for griddingand tabulation Well structured gridding templates.

18. Quality Assurance Procedures Qualified team of project managers ensuringoptimum quality andmeeting dead lines. Qualified team of supervisorsreporting to project managers. RobustScreeners. Telephonecall back checks. Face to face back check upon respondent arrival. Exclusive and updated data base across ages, genders, life styles, etc. Ensuringgeographic representation of participants. Over recruitment. Personality test toensure recruiting articulate respondents.

19. Geographic CoverageEgypt (rural and urban): Upper EgyptSinaiDeltaSuez Canal Africa:AlgeriaMoroccoLibyaSudanSouth AfricaSouth AfricaLevant:SyriaJordanLebanonGCC

20. Management&Research Team

21. Samar AbdelaalManaging DirectorWork ExperienceA total number of 11 years of experience in the field of marketing research handling research in Middle East, Africa.

22. Handled diversified management roles and responsibilities across different Multinational marketing research agencies GFK, NFO, TNS& Synovate.

23. Handled marketing research studies across Middle East and Africa (UAE, Saudi, Qatar, Yemen, Syria, Lebanon, Tunisia, Egypt, Morocco, Libya, Algeria, Sudan, Uganda, and Ghana).

24. Provided consultancy and business recommendations to key global, regional and Local accounts; Unilever, Nestle, Coca-Cola, Americana, Cadbury’s, Kraft, Citibank, BAT, Egypt Air,

25. Al Futtaim, Juhayna, Sanofe Aventis, GSK, Novartis.

26. Samar Abdelaal’s Specialties:

27. Specialized in FMCG, Healthcare, Technology, Real Estate, and Aviation.

28. Specialized in ethnographic studies / Motivational Segmentation /Trends- spotting/ Brand Equity/ Communication development / / Concepts recycling/ Loyalty & Satisfaction/ Shopper studies