1) While social media has revolutionized communications, annual reports still matter as a way to clearly communicate a company's value proposition, accomplishments, investment thesis, and vision for the future.
2) The document discusses how companies can embrace both traditional and new digital/social media channels to spread their messages, with annual reports able to reach wider audiences online through sharing on social networks.
3) It notes that long-term investors in particular still find annual reports valuable for making investment decisions and tracking stocks, and that the annual report remains an important tool for companies to attract long-term investors during volatile market periods.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
Social media Entertainment 2011 report from GlobalWebIndexMitya Voskresensky
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides an overview of journalism, media, and technology trends and predictions for 2019. Some of the key points include:
- Publishers are increasingly focusing on subscriptions as their main revenue source, but the limits of subscriptions as a business model are also becoming apparent.
- Social media platforms face growing pressure to address issues like misinformation and are losing the trust of publishers and the public. Regulation of platforms is expected to increase.
- Job losses in the news industry are expected to continue as advertising revenue declines, potentially weakening accountability journalism.
- Emerging technologies like artificial intelligence, voice assistants, and blockchain may impact how journalism is produced and consumed in the coming years.
- Audio formats and
This document discusses the challenges facing the newspaper industry as readers increasingly get their news online rather than from print publications. It notes that newspaper circulation and advertising revenue have sharply declined as people get news digitally. While newspapers have tried strategies like consolidation, spinoffs of print divisions, and paywalls online, these have not reversed the downward trends. The document suggests that further consolidation may be needed to help newspapers gain scale and resources to successfully transition to digital-first business models.
[Free Guide} How to Do Public Relations in 2016Business Wire
Business Wire's Complete Guide to Modern Public Relations was written for professors and students, features tactics, using multimedia and across multiple platforms, that today's PR students must know to reach modern audiences
“The interest in public relations by today's students is stronger than ever,” notes Scott Fedonchik, vice president of marketing. “With more than 11,000 students currently participating in educational associations such as Public Relations Student Society of America (PRSSA), we know there is a real desire to learn how to create effective communications for our fast-evolving industry. Our new guide provides students with real-world information that will help prepare them for a successful career in public relations.”
Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
Changing Channels? How have media priorities changed for communications direc...PRmoment
The document discusses the changing priorities and interrelationships of communications channels for in-house PR and communications teams. It finds that online news sites and print newspapers remain the highest priority channels. While social media priorities depend on budget, Twitter is most prioritized. The value of influencers is complicated by "pay for play" promotions. Stories are broken across multiple channels requiring an integrated strategy. Measurement of outcomes lags adoption of new channels requiring new skills from PR professionals.
Wadds Inc. Almanac: Challenges and opportunities for public relations 2022Stephen Waddington
This document provides an almanac or guide to some of the biggest issues for the public relations profession in 2022. It contains eight short essays on strategic issues including challenges with Google and Meta displacing the internet, the problem of misinformation online, the need to improve accessibility of communications, and the long road to achieving diversity in the public relations industry. Each essay includes further reading links for more information on the topics.
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
Social media Entertainment 2011 report from GlobalWebIndexMitya Voskresensky
1) Social media has reached mass maturity globally, with nearly 50% of internet users in even the least engaged markets participating in some form of social media activity in the past month.
2) Total social engagement levels have plateaued, indicating that the period of massive growth is over. However, gaps between emerging and developed markets in social engagement are smaller than often reported.
3) Users are shifting from creating content to sharing and distributing others' content in real-time through status updates and tweets, moving the focus of social media from content creation to live sharing and commentary.
This document provides an overview of journalism, media, and technology trends and predictions for 2019. Some of the key points include:
- Publishers are increasingly focusing on subscriptions as their main revenue source, but the limits of subscriptions as a business model are also becoming apparent.
- Social media platforms face growing pressure to address issues like misinformation and are losing the trust of publishers and the public. Regulation of platforms is expected to increase.
- Job losses in the news industry are expected to continue as advertising revenue declines, potentially weakening accountability journalism.
- Emerging technologies like artificial intelligence, voice assistants, and blockchain may impact how journalism is produced and consumed in the coming years.
- Audio formats and
This document discusses the challenges facing the newspaper industry as readers increasingly get their news online rather than from print publications. It notes that newspaper circulation and advertising revenue have sharply declined as people get news digitally. While newspapers have tried strategies like consolidation, spinoffs of print divisions, and paywalls online, these have not reversed the downward trends. The document suggests that further consolidation may be needed to help newspapers gain scale and resources to successfully transition to digital-first business models.
[Free Guide} How to Do Public Relations in 2016Business Wire
Business Wire's Complete Guide to Modern Public Relations was written for professors and students, features tactics, using multimedia and across multiple platforms, that today's PR students must know to reach modern audiences
“The interest in public relations by today's students is stronger than ever,” notes Scott Fedonchik, vice president of marketing. “With more than 11,000 students currently participating in educational associations such as Public Relations Student Society of America (PRSSA), we know there is a real desire to learn how to create effective communications for our fast-evolving industry. Our new guide provides students with real-world information that will help prepare them for a successful career in public relations.”
Click here to share news of this guide with your Twitter followers: http://ctt.ec/fkxwv
At Harvard we spend a lot of time watching how the media landscape is shifting and thinking about what that means for our clients. Here are our six biggest media trends to watch in 2018.
Changing Channels? How have media priorities changed for communications direc...PRmoment
The document discusses the changing priorities and interrelationships of communications channels for in-house PR and communications teams. It finds that online news sites and print newspapers remain the highest priority channels. While social media priorities depend on budget, Twitter is most prioritized. The value of influencers is complicated by "pay for play" promotions. Stories are broken across multiple channels requiring an integrated strategy. Measurement of outcomes lags adoption of new channels requiring new skills from PR professionals.
Wadds Inc. Almanac: Challenges and opportunities for public relations 2022Stephen Waddington
This document provides an almanac or guide to some of the biggest issues for the public relations profession in 2022. It contains eight short essays on strategic issues including challenges with Google and Meta displacing the internet, the problem of misinformation online, the need to improve accessibility of communications, and the long road to achieving diversity in the public relations industry. Each essay includes further reading links for more information on the topics.
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
The document discusses considerations for government agencies looking to utilize social networking. It recommends establishing clear usage policies, controlling and organizing social media use to reduce risks, ensuring employee ethics and accuracy of information, updating security awareness training for employees, and considering potential limitations of social networks for certain agency functions or products. Developing their own internal social network is also proposed. The overall aim is to thoughtfully bring social media into government in a way that prioritizes organizational safety and security.
This document summarizes key trends in several areas:
1. Data visualization is an area of interest for IBM, who has launched a site called Many Eyes to allow users to visualize data.
2. Infographics have been shown to significantly improve content retention over oral presentations and can help topics stand out.
3. Gamification, or using game mechanics for non-game applications, is being used by many large brands to increase customer engagement and create loyalty.
4. Living alone is becoming more common and accepted, with over half of women in some countries living without a partner. Brands are targeting this growing "singleton" demographic.
5. Global food security is a major issue as population rises,
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
The document discusses several topics:
1. Revolution 2.0 - The recent uprisings in the Arab world were led by youth using social media rather than charismatic leaders. Social media like Facebook helped organize protests.
2. The rise of social entrepreneurship - Some large charities are seen as less nimble and risk-taking, leading to increased interest in social entrepreneurship which uses business approaches to create social value. Social venture intermediaries support social entrepreneurs.
3. The future of publishing - Digital self-publishing is growing, empowering authors to publish independently. Many successful self-published authors are bypassing traditional publishers and earning significant incomes directly from readers.
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
This document provides an overview of 8 trends from 2012 and previews trends to watch for in 2013. It discusses the rise of visually-focused digital design and content driven by smartphones and tablets. Other trends covered include the increasing role of social media, the promise and challenges of big data, disruption in various industries, and the growing importance of mobile and retail technology. The document aims to identify and explore significant developments from the past year and important trends to watch going forward.
New York Times new digital subscription plans, March 2011NiemanLab
This slide deck, distributed to members of the media on March 17, 2011 by The New York Times, lays out the NYT's plans for charging for access to nytimes.com and its mobile apps.
The document summarizes research on newspaper economics and how the internet has impacted the newspaper industry. It finds that while online readership of news is growing, it accounts for a small percentage of total news consumption and online advertising revenue makes up only 5% of total newspaper revenue. The rise of specialized websites has also made it difficult for newspapers to cross-subsidize news coverage with commercial sections. Innovations are needed to increase online user engagement with news and explore new business models to monetize online news.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
The Platform Press. Come la Silicon Valley ha reingegnerizzato il giornalismoCarlo Rossi
This document summarizes a research report on the shifting relationship between journalism and technology platforms. It finds that platforms have rapidly become publishers, leaving news organizations unsure of their future roles. While platforms help publications reach larger audiences, they also control what audiences see and who gets paid. The structure and economics of platforms incentivize low-quality, viral content over journalism with high civic value. Greater transparency is needed from platforms regarding their algorithms and use of audience data.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult.
2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets.
3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders.
4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence
Q4 Web Systems + Follow The New Investor Web & Social Media - March 13, 2012Darrell Heaps
On March 13, 2012 Q4's CEO, Darrell Heaps moderated a discussion that centred around the emergence of the investor web and social media as an important channel for investors to gather and share ideas.
We had three great panelists including: Brian Rivel, President, Rivel Research Group; Kelly Freeman, Manager Investor Relations, PotashCorp; and Heather Hunter, Director, Marketing Communications, Safeguard Scientifics.
Listen in and you'll:
- Discover the most recent trends in online communications
- Hear how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
- Learn what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
This document summarizes the key findings of a media usage survey conducted by Ketchum and the University of Southern California. It aims to dispel common myths about media usage and preferences. The survey found that traditional media such as local TV news and newspapers remain highly trusted sources of information for consumers, despite the rise of new media channels. While consumers enjoy and utilize new options like blogs and social networks, traditional media are used much more frequently at around 70% compared to 13-17% for new media. The document explores these findings in more depth to challenge prevailing assumptions about the death of traditional media and the overreliance on new forms of communication.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
Deloitte: Technology, Media & Telecommunications Predictions - 2013Digitaluxe
While tablet and smartphone sales are growing rapidly, the PC is not dead. In 2013:
- More than 80% of internet traffic will come from PCs, not mobile devices, due to PCs' larger screens and capabilities.
- People will spend over 70% of their total computing time on PCs, not mobile devices, with work accounting for a large portion of PC usage time.
- Even for non-work usage, people are expected to use PCs for over 50% of their computing time due to PCs' preference for larger screens and capabilities beyond consumption.
- We are moving to an era of "PC Plus" where PCs remain the primary device, used in conjunction
The document discusses a technology retreat for the Susquehanna Township School District. It addresses how technology can be used to improve classroom instruction for students and teachers. It provides standards and resources for integrating technology, including the International Society for Technology in Education (ISTE) standards. Teachers are encouraged to develop technology skills and use tools like Discovery Education, Nettrekker, and Moodle to align instruction with 21st century skills.
State of the News Media 2016
BY Amy Mitchell and Jesse Holcomb
Eight years after the Great
Recession sent the U.S.
newspaper industry into a
tailspin, the pressures facing
America’s newsrooms have
intensified to nothing less than
a reorganization of the
industry itself, one that
impacts the experiences of
even those news consumers
unaware of the tectonic shifts
taking place.
In 2015, the newspaper
sector had perhaps the worst
year since the recession and its
immediate aftermath. Average
weekday newspaper
circulation, print and digital
combined, fell another 7% in
2015, the greatest decline
since 2010. While digital circulation crept up slightly (2% for weekday), it accounts for only 22% of
total circulation. And any digital subscription gains or traffic increases have still not translated
into game-changing revenue solutions. In 2015, total advertising revenue among publicly traded
companies declined nearly 8%, including losses not just in print, but digital as well.
The document discusses considerations for government agencies looking to utilize social networking. It recommends establishing clear usage policies, controlling and organizing social media use to reduce risks, ensuring employee ethics and accuracy of information, updating security awareness training for employees, and considering potential limitations of social networks for certain agency functions or products. Developing their own internal social network is also proposed. The overall aim is to thoughtfully bring social media into government in a way that prioritizes organizational safety and security.
This document summarizes key trends in several areas:
1. Data visualization is an area of interest for IBM, who has launched a site called Many Eyes to allow users to visualize data.
2. Infographics have been shown to significantly improve content retention over oral presentations and can help topics stand out.
3. Gamification, or using game mechanics for non-game applications, is being used by many large brands to increase customer engagement and create loyalty.
4. Living alone is becoming more common and accepted, with over half of women in some countries living without a partner. Brands are targeting this growing "singleton" demographic.
5. Global food security is a major issue as population rises,
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
The document provides an analysis of news and social media coverage and discussion of the independent workforce from July 2015 through June 2016. Some key findings include:
1) Coverage in mainstream media was generally positive and focused on growth statistics, while social media discussion was more negative and focused on challenges like taxes, insurance, and income stability.
2) Different audiences within the independent workforce, like parents, retirees, recent graduates and small business owners, had varying concerns - parents discussed flexibility but also loneliness, while retirees focused on ensuring sufficient income and managing taxes/insurance.
3) Recent graduates and small business owners were more likely than others to discuss difficulties earning enough and look for advice from others on topics important
The document discusses several topics:
1. Revolution 2.0 - The recent uprisings in the Arab world were led by youth using social media rather than charismatic leaders. Social media like Facebook helped organize protests.
2. The rise of social entrepreneurship - Some large charities are seen as less nimble and risk-taking, leading to increased interest in social entrepreneurship which uses business approaches to create social value. Social venture intermediaries support social entrepreneurs.
3. The future of publishing - Digital self-publishing is growing, empowering authors to publish independently. Many successful self-published authors are bypassing traditional publishers and earning significant incomes directly from readers.
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
This document provides an overview of 8 trends from 2012 and previews trends to watch for in 2013. It discusses the rise of visually-focused digital design and content driven by smartphones and tablets. Other trends covered include the increasing role of social media, the promise and challenges of big data, disruption in various industries, and the growing importance of mobile and retail technology. The document aims to identify and explore significant developments from the past year and important trends to watch going forward.
New York Times new digital subscription plans, March 2011NiemanLab
This slide deck, distributed to members of the media on March 17, 2011 by The New York Times, lays out the NYT's plans for charging for access to nytimes.com and its mobile apps.
The document summarizes research on newspaper economics and how the internet has impacted the newspaper industry. It finds that while online readership of news is growing, it accounts for a small percentage of total news consumption and online advertising revenue makes up only 5% of total newspaper revenue. The rise of specialized websites has also made it difficult for newspapers to cross-subsidize news coverage with commercial sections. Innovations are needed to increase online user engagement with news and explore new business models to monetize online news.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
The Platform Press. Come la Silicon Valley ha reingegnerizzato il giornalismoCarlo Rossi
This document summarizes a research report on the shifting relationship between journalism and technology platforms. It finds that platforms have rapidly become publishers, leaving news organizations unsure of their future roles. While platforms help publications reach larger audiences, they also control what audiences see and who gets paid. The structure and economics of platforms incentivize low-quality, viral content over journalism with high civic value. Greater transparency is needed from platforms regarding their algorithms and use of audience data.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult.
2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets.
3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders.
4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence
Q4 Web Systems + Follow The New Investor Web & Social Media - March 13, 2012Darrell Heaps
On March 13, 2012 Q4's CEO, Darrell Heaps moderated a discussion that centred around the emergence of the investor web and social media as an important channel for investors to gather and share ideas.
We had three great panelists including: Brian Rivel, President, Rivel Research Group; Kelly Freeman, Manager Investor Relations, PotashCorp; and Heather Hunter, Director, Marketing Communications, Safeguard Scientifics.
Listen in and you'll:
- Discover the most recent trends in online communications
- Hear how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors.
- Learn what tools, channels and tactics should be employed to maximize an integrated approach to online communications.
Investor Relations in the Age of New MediaDave Hogan
This presentation was delivered March 14, 2011, at the SNL Financial Bank Investor Relations Symposium at the New York Stock Exchange in New York, NY, USA.
This document summarizes the key findings of a media usage survey conducted by Ketchum and the University of Southern California. It aims to dispel common myths about media usage and preferences. The survey found that traditional media such as local TV news and newspapers remain highly trusted sources of information for consumers, despite the rise of new media channels. While consumers enjoy and utilize new options like blogs and social networks, traditional media are used much more frequently at around 70% compared to 13-17% for new media. The document explores these findings in more depth to challenge prevailing assumptions about the death of traditional media and the overreliance on new forms of communication.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
This document provides a summary of key insights from a large consumer survey on the status of social media in 19 countries. It finds that the social media landscape is stable, with Facebook close to universal awareness and over 7 in 10 internet users belonging to at least one social network. Mobile is accelerating social media usage, with over half of users having smartphones. Consumers connect with a limited set of around 10 brands on average. There is significant opportunity for brands to optimize conversations by combining building reach through first-dimension strategies with second-dimension collaboration approaches.
Deloitte: Technology, Media & Telecommunications Predictions - 2013Digitaluxe
While tablet and smartphone sales are growing rapidly, the PC is not dead. In 2013:
- More than 80% of internet traffic will come from PCs, not mobile devices, due to PCs' larger screens and capabilities.
- People will spend over 70% of their total computing time on PCs, not mobile devices, with work accounting for a large portion of PC usage time.
- Even for non-work usage, people are expected to use PCs for over 50% of their computing time due to PCs' preference for larger screens and capabilities beyond consumption.
- We are moving to an era of "PC Plus" where PCs remain the primary device, used in conjunction
The document discusses a technology retreat for the Susquehanna Township School District. It addresses how technology can be used to improve classroom instruction for students and teachers. It provides standards and resources for integrating technology, including the International Society for Technology in Education (ISTE) standards. Teachers are encouraged to develop technology skills and use tools like Discovery Education, Nettrekker, and Moodle to align instruction with 21st century skills.
Curran & Connors is a design firm that helps clients tell their stories through annual reports, websites, branding and other mediums. They have locations across the US and offer creative services tailored to each client's unique needs and industry. The document discusses different reasons why companies may want to communicate their story, such as to shareholders, investors, employees or donors. It also explores methods for telling a story, including through identity, websites, advertising and customer outreach. Lastly, it notes some key considerations for choosing a design partner.
Brief Attention Span Communications is a social marketing agency that specializes in creating engaging content and campaigns to facilitate interactions between brands and customers on social media platforms. They help spread clients' messages through "assisted virality" and focus on building meaningful connections. Brief has experienced success with campaigns for clients like Trend Micro, Serena Software, and AT&T by producing interesting content that attracts attention and inspires action on social media sites.
Curran & Connors is a communications design firm that has helped organizations communicate their messages through stakeholder reports, advertising, marketing, outreach, and branding for over 40 years. They deliver creative solutions and dedicated project management to inform, intrigue, and inspire key audiences. The document provides examples of the firm's work with clients in various industries and case studies highlighting work for organizations like Sound Shore Medical Center, United American Healthcare Corporation, and the Archdiocese of New York.
The document discusses the potential impacts of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) on cities, including what changes may occur when EVs become more common, whether UK cities have adequate charging infrastructure, examples of initiatives in other countries, and opportunities for utilities and automakers to cooperate and help enable new technologies that can reduce urban carbon emissions.
Algunas culturas que tuvieron influencia en la administraciónJose Ariza
En este video podrán observar tres de las culturas que tuvieron gran influencia en la administración, espero les sea de su agrado.
Gracias por los comentarios
Curran & Connors is a design firm that has helped companies communicate through their stories for 44 years. They provide graphic design services including annual reports, advertising, marketing materials, and interactive media. Their team includes designers, project managers, developers and producers who work together using a best-of-breed approach. They have 16 locations around the country and serve clients in various industries such as corporate, not-for-profit, and branding.
The document discusses emerging business opportunities for software developers in electric vehicle (EV) interfaces as cars enter the digital domain and connectivity becomes more important. It notes several alliances between automakers and technology companies working on EV interfaces, and suggests that EVs may provide new ways for automakers, dealers, and software developers to make money through digital services, as the interface becomes a new gateway and strategic area for companies.
The document provides information about community outreach programs run by the Carolina Panthers organization. It describes various programs focused on areas like education, health & fitness, youth & prep football, and general community support. Some of the key programs mentioned include Adopt-A-Family, Community Holiday Party, Classroom Central, Carolina Panthers Fit Blitz, and Little Panthers Game of the Week TV Series.
The document discusses different formats that companies can use to communicate their annual reports to stakeholders. It notes that most companies still produce some kind of printed annual report. While online formats are growing in popularity, printed annual reports remain important for connecting with retail shareholders. The document advises companies to choose a format that suits their particular shareholders and tells their unique company story and strategic vision. It provides examples of companies that produce different formats like 10K wraps, online-only reports, or supplemental documents, to cater to various stakeholder groups.
All Energy 2010 - Capturing Opportunities to Reduce Urban Carbon from Innovat...ashcgupta
The document discusses the rise of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) and whether UK cities are prepared for their adoption. It notes opportunities for reducing urban carbon emissions through automaker and utility cooperation on EVs and smart grids, as well as the potential role of self-driving public transport vehicles. The document closes with an invitation to enable innovative technologies.
The document discusses how annual reports and corporate communications are evolving in the age of social media. It notes that while print runs of annual reports may be decreasing, investors still highly value the annual report. It also discusses new disclosure regulations around notice and access that are increasing the need for companies to effectively communicate with retail investors. Additionally, it outlines how companies can leverage social media platforms and new technologies to share annual reports and other materials more widely online.
1. Social networks and blogging sites have become the fourth most popular online activity globally, now reaching over 5% more of the internet population than a year ago.
2. This growth rate of social networks is more than twice that of any other top online sector such as search, portals, or software.
3. The strongest growth has been in Germany, where social network reach increased over 12 percentage points from 39% to 51% of Germans online in just one year.
1. Social networks and blogging sites have become the fourth most popular online activity globally, now reaching over 5% more of the internet population than a year ago.
2. This growth rate of social networks is more than twice that of any other top online sector such as search, portals, or software.
3. The strongest growth has been in Germany, where social network reach increased over 12 percentage points from 39% to 51% of Germans online in just one year.
1. Social networks and blogs have become the 4th most popular online activity globally, ahead of email. They now account for 1 in every 11 online minutes worldwide.
2. Time spent on social networks is growing much faster than overall internet time. Facebook saw a 566% increase in time spent between 2007-2008.
3. The audience of social networks is broadening from younger to older users. Facebook saw its biggest growth among 35-49 year olds.
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next year. However, they are cautious of some information shared on these sites and monitoring influence across digital and traditional media is important but challenging.
Reputation Management In The Era Of Social MediaBen Maynard
The digital media leaders surveyed see social media as now integral to their business operations. Over 80% said social media is a key part of their communications mix and is playing a significant role in other areas like sales and customer service. While traditional media still drives much of their reputation, the power of social media buzz on reputation and sales is recognized. Most view several social media platforms as already essential, with more agreeing they will be in the next 12 months, though some caution about credibility of information shared remains. Monitoring influence and how information spreads across digital and traditional media is important but challenges in measurement exist.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
The annual report from GlobalWebIndex revealed three key trends driving the rise of social entertainment:
1) Social media has reached mass maturity, with nearly 50% of consumers in even the least engaged markets participating in social media monthly.
2) Social media is shifting from static, creator-focused platforms like blogs and forums to real-time platforms like social networks and microblogging that focus on sharing and reacting.
3) Professional, traditional content is becoming a core part of consumers' online experience as they use internet platforms for entertainment.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
This report provides an overview and analysis of global digital trends in 2022. Some key findings include:
- Global social media and internet users continue to grow rapidly, increasing by over 400 million and 192 million respectively over the past year.
- Mobile apps and ecommerce are increasingly important, with consumers spending over $1,000 per year on online purchases on average.
- Cryptocurrency ownership is rising, with over 10% of internet users now owning some form of cryptocurrency.
Digital 2022 Global Overview Report (January 2022) v05DataReportal
This report provides an overview and analysis of global digital trends in 2022. Some key findings include:
- Global social media user growth reached 10.1% over the past year, with active users now totaling 4.62 billion.
- Internet users grew by 4.0% to reach 4.95 billion, just shy of half the world's population being online.
- Mobile apps saw $170 billion in annual consumer spending globally, equal to 0.2% of total world GDP.
- Issues around digital inequality, decentralized technologies, virtual worlds, and the influence of Gen Z on digital are discussed as important trends for 2022.
Digital 2022 Global Overview Report Essentials.pdfWalidMorchid
This report provides an overview and analysis of global digital trends in 2022. Some key findings include:
- Global social media and internet users continue to grow rapidly, increasing by over 400 million and 192 million respectively over the past year.
- Mobile apps and ecommerce are increasingly important, with consumers spending over $1,000 per year on online purchases on average.
- Cryptocurrency ownership is rising, with over 10% of internet users now owning some form of cryptocurrency.
Social Media Imperatives for Retail BanksCognizant
Social networking tools can help banks boost their retail operations and rebuild customer trust, but only if the strategy addresses risks, is aligned with business objectives and is backed by top leadership.
This document discusses using social media for business. It begins by defining social media as social networking websites and blogs that allow users to interact and communicate. The growth of social media has led many businesses to create online presences on these platforms to connect with customers. The document then discusses how businesses can use social media for advertising, marketing, customer service, and brand management. Specific strategies covered include targeted advertising, peer recommendations, and using customers as brand ambassadors.
Fipp world media trends special report social mediaTuan Anh Nguyen
This document summarizes trends in social media and its opportunities for publishers. It finds that social media usage and accounts are growing rapidly worldwide, with over 2 billion active social media accounts. Publishers are seeing double-digit growth in social media referral traffic to their websites by optimizing their content for sharing across different social platforms like Facebook, Twitter, and Instagram. While search engine optimization remains important, social media optimization has become equally or more important for driving traffic as social referrals now exceed search referrals for many publishers. The report provides statistics and examples from various media companies on the growth in social media traffic.
The Razorfish media team surveyed its members to identify the "Best of the Web" trends for 2012. Razorfish ad spend grew more than 25% in 2011, marking the third consecutive year of over 20% growth. Content is increasingly viewed as a form of media, and consumer migration to digital media and new platforms like tablets are driving growth in digital advertising spend across search, display, mobile, social media, and ad exchanges.
Estudio: Presencia de las gestoras de fondos en las redes socialesFinect
Interesante este estudio realizado por Caceis Investor Services y PwC sobre el comportamiento en redes sociales de 104 grandes gestoras de Estados Unidos, Europa y Asia.
Curran & Connors designs annual reports for technology companies to clearly communicate their investment stories. For SouthPeak Games, computer illustrations of game characters brought the annual report to life. Both the FalconStor and DemandTec annual reports featured global imagery on their covers to represent each company's worldwide reach. Workstream's annual report updated investors on the company's progress despite economic challenges.
Curran & Connors has expanded its services beyond designing annual reports for public companies to also assist alternative investment firms. They help alternative investment funds with materials like monthly and annual performance reports, identity packages, and flip books that communicate financial data and investment strategies in clear, graphical ways to differentiate clients from competitors. Curran & Connors provides these design and communication services for alternative investment funds, including brochures and reports for several named clients.
Curran & Connors is a company that designs and produces fundraising materials such as event programs, invitations, save the date cards, and benefactor cards. They aim to create high quality designs that balance great design with cost-effective solutions to fit within client budgets while also helping to ensure event success. Their services include the design of these materials as well as annual reports, interactive media, and advertising and marketing.
Curran & Connors is a communications firm that produces annual reports and other materials for several major healthcare companies. They have created the annual report for Medtronic, a Fortune 500 medical device provider, for 10 years, telling its story to investors. They also produce the annual report for Hill-Rom which highlights the company's ability to improve health outcomes, and for Hanger Orthopedic which focuses on its diverse revenue streams. Additionally, Curran & Connors produced a wrap for Quest Diagnostics' 10-K discussing the company's financial success despite economic challenges.
This document discusses Curran & Connors' work with travel and leisure companies to create exciting annual reports and marketing materials. It mentions they have designed annual reports for Wynn Resorts featuring the founder's signature, for Dale Jarrett Racing with a design emphasizing speed and energy, and for Canterbury Park and MTR Gaming Group explaining how they turn horse racing and gambling into profits. It concludes by listing those companies and providing Curran & Connors' contact information.
Curran & Connors is an investment communications firm that designs and produces annual reports for semiconductor and electronics companies like Semtech, KEMET, and SMSC. They created a folder for Semtech's 10-K highlighting the company's journey to global leadership and KEMET's 10-K emphasizes how their products improve lives. The summary says SMSC's annual report indicates they are well-positioned for growth.
This case study describes how Curran & Connors helped rebrand Rosenthal & Rosenthal, a 70-year-old finance company. Curran & Connors refined the brand's communication strategy and visuals, and developed and implemented a coordinated marketing campaign. This included refining the logo, creating marketing materials like magazines ads, folders, brochures, and websites, as well as interactive and annual reports to ensure a successful rebranding.
Curran & Connors is a company that designs and produces fundraising materials such as event programs, invitations, save the date cards, and benefactor cards. They aim to create high quality designs that balance great design with cost-effective solutions to fit within client budgets while also helping to ensure event success. Their services include the design of these materials as well as annual reports, interactive media, and advertising and marketing.
This document discusses several energy companies and their annual reports from the previous year. It mentions that WGL Holdings annual report depicts men working hard to exceed expectations. The NV Energy report highlights its vision for the future of energy. Tri-State's annual report emphasizes its connection to rural America's energy needs. The USEC annual report helps position the company in the nuclear power life cycle. It concludes by listing the company names and advertising Curran & Connors' services in designing annual reports and interactive media.
Government defense contractors hire Curran & Connors for graphic design services to communicate their value to various audiences. Curran & Connors produces annual reports and corporate literature for large contractors like Lockheed Martin and smaller companies such as The Allied Defense Group. This helps contractors explain their national security contributions and investment opportunities to those in government, on Wall Street, and among general investors nationwide.
Curran & Connors designs and produces annual reports for retail banks across the United States, including America's fifth largest publicly-traded thrift Astoria Financial which has been a client for over thirty years. They humanize bankers in the 10-K wrap for Florida's Capital City Bank Group through handwritten messages and tell investors that North Carolina's ECB Bancorp is "Safe, Sound & Secure" in their annual report. The Bank of Marin 10-K folder focuses on their legacy of customer service.
Curran & Connors provides graphic design services to colleges and universities to help promote their academic programs and accomplishments. They have designed annual reports, brochures, and websites for clients such as Fordham Law School, The Research Foundation of CUNY, New York Medical College, and New York Institute of Technology highlighting each school's research, alumni, and academic programs to both current and prospective students.
1. GUIDE
September 2009
The annual report
in the age
of social media
Embracing online communications
Why annual reports still matter
Changes in retail voting
The wider use of e-comms
Paper still packs a punch
2. Contents
Social revolution
Social
Making the most of
the digital age
page 2 revolution
W
Still valued hether it’s rapid obsessions; they are here to stay.
The appeal of the advances in social The advance of social media
annual report
page 4 media, changes to does not, however, mean that tried
disclosure regulations – including and trusted methods of communi-
Disclosure notice and access and the new cation need to be thrown out of the
rule changes ban on broker discretionary voting window. Instead, the right objective
The impact on
– or the impact of the current should be to coordinate historically
retail voting
page 6 worldwide recession, the world of important modes of communica-
IR is undergoing intense change. tion, like the annual report, with the
New ways to share But there’s one thing that power of the internet, and the reality
Beyond Facebook
hasn’t changed: the need to clearly that the web is both the world’s
and Twitter
page 8 communicate a public company’s fastest and its longest-lasting mode
value proposition with investors, of communication.
Print still vital potential investors and the financial
The power of paper community at large. Now, perhaps New opportunities
page 10
more than ever, the print and online While many of us marvel at
Sponsor’s statement annual report can play an essential the web’s power to provide nearly
page 12 role in achieving this goal. instantaneous two-way communi-
The social media revolution is cations, the stark reality is that the
behind us, and the revolutionaries web’s massive digital databanks
have won. For investor relations mean any communications posted
professionals and corporate com- – whether a press release, blog com-
municators alike, it’s high time to ment, tweet or annual report – will
accept and adjust by identifying the remain there, possibly even forever.
best ways to mix social media into It’s this dynamic more than
traditional corporate IR programs. anything else that mandates that
Social media can no longer be ruled everything posted on the web
out as simply fads or kids-only must consistently communicate a
2 IR GUIDE The annual report in the age of social media
3. company’s accomplishments, invest- As the cover of Pulte
ment thesis and vision for the firm’s Homes’ annual report makes
future in the best and brightest light. clear, the company wants to
Moreover, opportunity now emphasize a CSR message. On the
exists to spread a company’s investor front page, one of the company’s
communications, including the homes is shown surrounded by trees,
annual report, further than ever with a tagline reading: ‘Delivering on a
before. Investors who find a report responsible strategy’.
they like can quickly and easily share
it with thousands of like-minded ence of the individual social media by sharing your materials with his
people. Of course, that speed of outlets, from Facebook, LinkedIn, or her friends and followers. In
transmission is a double-edged blogs and Twitter to content-sharing other words, social media are not
sword: weak reports can spread just platforms like YouTube, SlideShare just about how the IRO tells
as quickly and easily as strong ones. and Docstoc. For the first time, the company’s story; they are also
Amplifying the power of the the individual has the true power to concerned with how non-affiliated
web is the enhanced user experi- become your company’s evangelist third parties spread the story.
Over the last three years, the
Sustainable printing evolution of the web has clearly
With so many stakeholders connected through social networks, accelerated. Facebook opened to
corporate reputations have become more and more fragile. the public in September 2006, the
One way to boost your credentials is to print your annual same year Twitter was created. A
report using environmentally friendly paper and printers. March 2009 report from Nielsen
The Forest Stewardship Council (FSC), an independent, Online shows 67 percent of the
not-for-profit organization, certifies that your paper has come global online population uses social
from a sustainable source. Safeway, Medtronic and Regency are networks and blogs, up from 58 per-
all companies that have printed their annual reports on paper cent in March 2008. When it comes
certified by the FSC. to spreading your message online,
social media cannot be ignored. ●
The annual report in the age of social media IR GUIDE 3
4. Still
valued
I
n a fast-moving online world, investors with an investment
the annual report may seem horizon of three years or greater,
Print redundant, and it’s certainly the proportion who find the annual
true that print runs are down. report useful for tracking their
runs may be
NIRI’s 2008 annual report survey portfolio rises to 80 percent. This
down but investor
finds the greatest proportion of demonstrates that, as the investment
interest in the
respondents – 35 percent – printed horizon of investors increases, so
annual report
fewer than 10,000 copies of their does the value of the annual report.
remains high most recent annual reports, up from
20 percent in the 2006 survey. An opportunity to
The value of the annual report address volatility
to investors remains high, however. The annual report can help compa-
Rivel Research Group monitors the nies attract and retain long-term
habits of investors in its annual study, investors at a time when global
‘Perspectives on the US buy side’. equity markets continue to be
This year’s study, which questioned volatile. Market commentators are
232 buy-side professionals by still arguing over how long the
telephone, reveals that 70 percent economy and stock markets will
of respondents think the annual take to truly get back on track.
report is helpful when making In the meantime, the annual
the decision to buy a stock. report offers a way to sideline
Furthermore, 69 percent of short-term volatility in share prices
respondents say the annual report and reach out to longer-term
is helpful for keeping track of stocks investors with a compelling strategy
once they have been purchased. for the future. And social media
Notably, long-term investors technology gives IR practitioners
value the annual report even more a great new tool to achieve this, as
highly. When Rivel separates out it hands companies the opportunity
4 IR GUIDE The annual report in the age of social media
5. Perspectives on website is a significant influence on bolsters stock performance when
the US buy side their decision to buy or sell. the hedge funds are dumping, the
Proportion of investors The web is also key to attracting activists are shorting or Wall Street
who say the annual report another type of long-term investor: analysts are downgrading the stock.
is useful for: the retail shareholder.The popularity It is the long-term investor that
70% 69% of shareholder forums on Yahoo! – perhaps most loudly – the print
Finance shows how important the and online annual report speaks to.
internet is for private investors when The truth is, most savvy IROs are
picking stocks. In addition, an SEC well aware of the annual report’s
38%
survey released last year finds more value in this regard. ●
Monitoring a portfolio
Making a buy decision
than 50 percent of retail investors
Print run trends
Noticing a stock
use the internet to help them make
investment decisions. Proportion of annual
reports with a print run
Loyal supporters of less than 10,000
Just as the internet age spawned
Reason 36%
the catchphrase ‘sticky eyeballs’, in
Source: Rivel Research Group
reference to the desire of content
providers to build relationships with
to spread the annual report – and its users who spend a long time on 22%
investment story – to many more a website and repeatedly return, 20%
current and future stakeholders. public companies must engage their
Previously, you may not have equivalent: the long-term investor.
considered buy-side investment It is the long-term investor that
professionals to be the main audi- doesn’t get scared off by short-term
2008
2006
2004
ence for your corporate website. volatility – which continues to
In fact, 76 percent of respondents increase with the spread of so-called Source: NIRI
to Rivel’s research say the corporate high-frequency trading – and who
The annual report in the age of social media IR GUIDE 5
6. Disclosure
rule changes
F
or the past few years, notice Issuers with smaller numbers of
and access has been a hot shareholders have less reason to sign
New
topic as investor relations up, as incremental costs associated
regulations
professionals sought to identify the with the adoption of notice and
are increasing
best communications mix to achieve access often negate the savings on
the need for firms
their company’s goals. smaller print runs.
to communicate Under the new rule, while issuers In addition, there is evidence
effectively must now post proxy materials that notice and access lowers retail
with the including the annual report online, voter participation in shareholder
retail base companies have the option of resolutions. As retail shareholders
initially mailing shareholders only generally vote with management,
a notice about how to access this would hand more power to
materials, instead of a full hard copy. institutional investors, including
The economic situation has activist shareholders.
made this decision even tougher
as companies struggled to find cost Ban on broker
savings across the board at the exact discretionary voting
moment when communications and This year’s big regulatory change
outreach were perhaps most impor- may be even more important to
tant to keeping investors in the fold. IROs, particularly with respect to
As of May 21, 2009, only 12 the impact on retail shareholders.
percent of issuers had chosen to In July the SEC voted to block
adopt the new system, according brokers from voting uninstructed
to data from Broadridge. Most shares during director elections. The
adopters are companies with large change will make it harder for listed
numbers of shareholders that companies to elect their directors,
achieved significant cost savings from because uninstructed votes – which
the subsequently lower print runs. are usually retail votes – have
6 IR GUIDE The annual report in the age of social media
7. Kellogg’s gave shareholders different
options with an online annual, a print
annual and a notice and access brochure.
traditionally been voted in
favor of management’s rec-
ommendations. While not
institutional votes per se,
these votes were handled by register. Some shareholders will
institutions on behalf of individual react to new channels of com-
shareholders. Following this change, munication, such as interactive
quorums will be harder to achieve websites and social content net-
and directors harder to elect. works; others will prefer traditional
Last year almost 19 percent of annual reports delivered in the post.
shares voted were through broker Kellogg’s this year produced an
votes, according to Broadridge.With online annual, a print annual and a
the loss of that block, companies notice and access brochure. The
will need to do a better job of breakfast cereal company decided to
communicating with stakeholders have well-designed online and print
that have a true economic interest. editions so different audiences could notice and access brochure
Costs may be higher for some access information in the way that’s is a great way to remind retail
issuers, but improvements in corpo- easiest for them. shareholders about their voting
rate governance and shareholder The Kellogg’s notice and access rights and the annual report.
relations should result. brochure helps to explain the notice Before, companies could rely
card – a nice touch for any company on their brokers to pass director
Covering all bases given that many investors still resolutions. Now, they may need the
The challenge for companies is to do not understand what notice and active participation of the retail base.
improve voting participation, and access means to them. Good investor communications will
the way to do that is to communi- It also highlights another way not only keep retail shareholders on
cate the investment story in a companies can bring in the retail management’s side, but may also
compelling fashion that reaches out vote: through education about inspire them to get up and vote for
to all types of shareholders on the the proxy process. A well-designed the company’s annual resolutions. ●
The annual report in the age of social media IR GUIDE 7
8. New ways
to share
B
logs and Twitter are already are benefits for companies that
widely used for IR. In the take control of the distribution of
Annual next phase of technolo- their corporate materials. These
gical development, companies are include improving awareness of
reports are
beginning to put communications your company and managing what
among the thousands
materials on social content networks content is made available by third
of documents being
like SlideShare – basically YouTube parties. Publishing your own material
shared on social
for presentations and webinars – also gives it authority in an online
content network and Docstoc, where people share world replete with anonymous and
sites professional documents. little-known commentators.
Docstoc contains an annual
report section with around 2,500 Online options
entries. Visitors to the site can click abound
on various tabs to find interesting Other types of social media can
information like the most-viewed be used to drive traffic to your
or most-downloaded reports. At time annual report. One option is to
of writing, the top-viewed annual set up a Twitter account and
report was Chesapeake Energy tweet when important corporate
Corporation’s 2006 effort, which has documents are released, including
been viewed about 10,000 times. a link to your website. Both Dell
SlideShare is also proving and Sun Microsystems are already
popular: Yahoo!’s second-quarter doing this in the technology sector.
earnings presentation clocked up This sort of activity demon-
more than 1,000 views in less strates that annual reports are now
than 24 hours after it was posted. being shared and discussed more
Much of the content on these than ever, so the rewards for a good
social networks has been uploaded report are magnified.
by individual web users. But there The web offers many different
8 IR GUIDE The annual report in the age of social media
9. American Campus Communi-
ties’ executives line up to
answer your questions in the
company’s interactive review.
ways to present the annual report. ent firms choose different
Of the two main options – PDF or forms of communication
HTML – each has its own pros and at different times to fit
cons. For a start, a PDF is cheaper changing investment needs
to produce than an HTML report; and business conditions.
it is usually just an electronic version
of the printed annual report. PDFs Two-pronged
are relatively simple to read on a approach
computer screen but can also be American Campus Communities
printed out as hard copy. this year produced an interactive
HTML reports cost more but annual review alongside a traditional
potentially come with many more 10K wrap. In the review, readers To save
bells and whistles, such as animation can click on different members of on cost and extend
and embedded audio and video the executive team to see them step the use of the piece,
elements. They are also much easier forward and give a presentation. Diamond Foods printed a
to navigate online. More traditional annual report separate summary annual
It is important to remember that readers can still print out a PDF report and typeset 10K.
there is no single right answer: differ- version if they wish. ●
The annual report in the age of social media IR GUIDE 9
10. Print
still vital
W
hether it’s a tradi- have powerful narrative sections,
tional annual report, like those you would find in a
The vast a 10K wrap or a traditional annual report. Another
summary annual report, most low-cost option is to place the 10K
majority of
companies still produce some kind in a promotional folder that doubles
companies still
of hard copy annual report. up as a stand-alone marketing piece.
produce some
They recognize that this form Over a third of respondents
kind of printed
of communication is a vital tool for to NIRI’s survey produced a tradi-
annual report getting your investment story across tional annual report, up slightly from
to existing and potential investors. 32 percent in the previous survey
NIRI’s 2008 annual report survey two years ago, while 12 percent
finds 91 percent of respondents produced a summary annual report.
produce an annual report in one As we can see, the annual
of these formats. report has retained its importance in
today’s online world. It cuts through
Different document, the noise created by 24-hour news
similar content and online networks to deliver
There is always going to be an audi- management’s long-term vision for
ence for the print annual, particularly the company and its shareholders.
among more traditional investors
who are used to reading corporate Value for money
literature mailed to their home. This is why savvy companies still
The largest proportion of design, produce and mail an annual
companies – 53 percent – used a report to shareholders, updating its
10K wrap. It is important to remem- message through media and web
ber there is often not that much strategies that refine the story as the
difference between an annual report year progresses.
and the 10K wrap. Some 10K wraps Remember to keep the internet
10 IR GUIDE The annual report in the age of social media
11. Annual report tips
Regardless of which method of delivery you choose, there are
some basic pointers that can always be applied.
● Leave plenty of time. Starting early does not cost any more
money and gives management a chance to think hard about
what it wants to say and how it wants to say it. To save on cost and extend
● Transparency is key. With the internet, investors can find use, medical equipment
information on your company from many sources other firm Hill-Rom took a
than the corporate website. Don’t get caught fudging the different approach with
truth or leaving out embarrassing details. a promotional section
● Think sustainability. Regulators in the US and elsewhere are featuring a pocket folder
keen to move forward on legislation concerning climate for the 10K that can be
change. Make sure you address environmental, social and used as a stand-alone
governance issues in a strategic way. marketing piece.
● Keep it simple. Research suggests analysts spend an average
of three minutes reading each annual report so don’t bombard tions provided by the annual report,
your reader with too many messages: stick to the basic the project would produce a 500
investment story from the beginning. percent total return to shareholders.
That sounds like money well spent.
version in your head from day one; to Curran & Connors. Consider a One annual report design
the best results occur when the print hypothetical client with an annual company that was quoted in NIRI’s
and online reports are developed in report budget of $100,000 and 50 annual survey puts it this way:
tandem, creating a coherent message mn shares outstanding. In this case, ‘By the time the annual report
across both channels. the annual report costs the company comes out, it is often yesterday’s
A simple cost-benefit analysis less than $0.002 per share. news, but it is the only place where
makes the case for maintaining In other words, if the company’s management can talk about what
investment in an annual report stock price increases by just one matters to the business. It tells the
project for your company, according penny as a result of the communica- story in a broad and deep way.’ ●
The annual report in the age of social media IR GUIDE 11
12. Sponsor’s
statement
O
Offices ver the past four decades, Curran & Connors has
Atlanta, GA evolved beyond its core capability – annual report
Boston, MA design and production – to meet the challenges of a
Brentwood, CA continually changing corporate environment.
Our ongoing evolution translates into greater creative
Charlotte, NC
capacity, enhanced design solutions, cutting-edge web services
Chicago, IL
and better results for you. With design studios in New York,
Cleveland, OH
Chicago, Florida and California, and account executives across
Dallas, TX
the country, we continue to offer an unparalleled range of
Denver, CO talent, coupled with knowledgeable local representation, to
Fort Lauderdale, FL create enduring connections for our clients.
Hauppauge, NY
Houston, TX
Los Angeles, CA
New York, NY
Princeton, NJ
San Francisco, CA
Washington, DC
For more information:
Noah Butensky
Phone: +1 631 435 0400
Fax: +1 631 435 0422
nbutensky@curran-connors.com
www.curran-connors.com
12 IR GUIDE The annual report in the age of social media