This document discusses the importance of health and wellness. It provides statistics showing that most adults do not meet exercise guidelines and have unhealthy diets. Maintaining good physical and mental health is important as noted by several historical figures. Barriers to health and wellness include lack of time, motivation and access. The document explores how behavior analysis principles like goal setting, feedback, and reinforcement can help people improve their health behaviors but acknowledges that competing priorities and life events can interfere. It questions how organizations and practitioners can apply these lessons to better support clients and their own wellness goals.