This document discusses the benefits of workplace wellness programs. It notes that more than 60% of U.S. adults do not exercise regularly and 25% are not active at all. Research shows that 80% of heart disease and 70% of cancer could be eliminated by not smoking, exercising, and eating a healthy diet. The document advocates for wellness programs that focus on prevention, stress management, nutrition education, and fitness programs to inspire employees to make lifestyle changes and improve health. It presents evidence that effective wellness programs can dramatically lower healthcare costs with a estimated ROI of almost 6 to 1.

1. © DW GROUP, LLC 2008

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We have inspired major employers

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Why Wellness?
"We are living in a world today where"We are living in a world today where
lemonade is made from artificiallemonade is made from artificial
flavors and furniture polish is madeflavors and furniture polish is made
from real lemons."from real lemons." --Alfred E. NewmanAlfred E. Newman

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Why Wellness?
More than 60 % of U.S.
adults don't exercise
regularly
25 % aren't active at all
®
Choices……

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We could eliminate 80% of HEART
DISEASE and 70% of CANCER by:
• Not smoking
• Exercising
• Eating a “Healthy Diet”
Source: Walter Willett, MD. Eat, Drink and Be Healthy, 2001
Most Disease is Preventable
Research Says:

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Determinants of Health Status
Consumer Lifestyles Drive Health Status
10%
20% 20%
50%
Source: Institution for the (IFTF), Center for Disease Control and Prevention

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Between 1987 and 2002:
• Total health care cost rose by nearly 60%
• Costs associated with preventable conditions doubled
Source: Health Affairs, 2005
Increase in Cost for Preventable
Conditions (inflation adjusted)

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Keeping Healthy People Healthy
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity
for employers to see cost impact is in keeping
low-risk employees from moving into higher-risk
categories.

9. 9
$7,663
$4,727
$2,662
ABC Company 2006 Claim Cost
by Health Risk Category
Annual
average
per
employee
cost -
$3,788
Health Status Drives Employee Claim Cost

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The New Health Promotion Paradigm

11. Why Wellness?
STRESS!

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The Case for Prevention
“Smart business leaders increasingly are
finding that it is the right decision to
promote health education, physical activity
and preventive benefits in the workplace."
-Tommy G. Thompson, Secretary of Health and Human Services

13. Sources: National Business Group on Health Survey, PwC Health Research Institute 2006
Why Wellness?

14. 0 10 20 30 40 50 60 70
Percent of Companies Offering
HRAs
Smoking cessation
On-site workout facilities
Diet Groups
Cafeteria healthy food options
Subsidized Gym membership
Other*
Diet Counseling
Exercise breaks
ProgramTypes
Popular Wellness Programs Offered
by 365 U.S. Companies Surveyed**
**Source: ERISA Industry Committee (ERIC) & Deloitte Wellness Survey 2005
* "Other" includes free flu shots, wellness web sites, on-site massage, etc.
®

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Keeping Healthy People Healthy
 Some of the best investments include programs
with appeal to low-risk employees:
 Health Risk Assessment and screenings
 Health educational programs
 Contests
 Online and print education materials, newsletters, etc.
 Offering incentives to employees who maintain low-risk
status
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity for
employers to see cost impact is in keeping low-risk
employees from moving into higher-risk categories.

16. © DW GROUP, LLC 2008
The New Health Promotion Paradigm
 HRA
 Biometrics
 Personal Employee
Report
 Aggregate Reports
 Periodic
Reassessments
Assessment
Communications
Maintain Interest and
Participation
Targeted email
messages
Social Support / Buzz
News and Tips
Intervention
 Lifestyle Assessments &
Goal Setting
 Guided Personalized
Learning
 Risk reduction / Behavior
Change Education
 Fun, Engaging e-
learning modules
Positive
Reinforcement
 Reward health
improvement and
behavior change
 Link individual health
status to health plan
costs

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Dynamic Wellness
Stress-Busting Program
Developed at Request of Client
Who Did an Employee Survey and
Found that STRESS was Top
Employee Concern!
Survey committee took action:
Contacted us -- we worked with them to develop a stress
program and communication materials

18. © DW GROUP, LLC 2008
• Help raise awareness of our
stress responses
• Introduce employees to
proven stress-busting tools
• Give participants a chance to
find the stress tools that
work for them personally
• Help co-workers have some
fun!
A 10-Week Program designed to:
Dynamic Wellness
Stress-Busting Program

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Senior Management Support at DISCOVER

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Discover Card Convert!
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
“Dynamic
Wellness
immediately and
significantly
impacted our
group. Our initial
skepticism was
quickly replaced
by appreciation
and enthusiasm. If
I had to rate the
session from 1 to
10, I would
certainly rate it a
10!”
- Finance Director

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Effectively addressing health risks
dramatically lowers costs
After Two to Three years
Estimated ROI of almost 6 to 1
Emerging research shows. . .

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Dynamic Wellness inspires change and results

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We blend science and practice

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Deliver a Clear, Consistent Health
Promotion Message
 Not just WHAT, but WHY!
Make Health Cool!
Customization and Interactivity
• EntertaininEntertainin
gg
• PracticalPractical
• FUN!FUN!

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Employees can be inspired to change!
Keys to participation:
• Buy-in from leadership
• Easy access
• Engaging content and presentation
• Incentives
Education topics drive
healthy lifestyles and reduce
health risks:
• Nutrition
• Fitness
• Stress Management
• Weight Management
• Heart Health
− Reducing BP
− Reducing Cholesterol
− Reducing Inflammation
• Preventing / Managing
Diabetes
Steps to wellness inspiration:
• Understand the right
behavior and WHY
• Understand the
consequences for inaction
• Take one, easy step at a time

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BEHAVIOR CHANGE THROUGH KNOWLEDGE
The Dynamic Wellness Approach

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Typical Online Tools
and Resources
No progressive learning
structure
No focus
No consistent editorial
voice
Self-serve
-Requires self-motivation

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The Dynamic Wellness Approach
 Entertaining and motivating wellness
learning programs
 Comprehensive, timely and topical
content
 Helps individuals make incremental
yet sustainable lifestyle changes
 Complements existing programs or
provides customized solutions

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Dynamic Wellness Programs
Give people a place to start-- “Strategic Game Plans”
Gather knowledge that they “own”
Small positive choices introduced gradually are the ones that stick
and result in behavior change
101 Wellness tips usually=zero actual changes
Choices have to make sense and fit it existing lifestyles
“10 minute chunks of exercise”
“No Excuses” workout
Trans fats loophole
Good fats vs. Bad fats
Eat Better?
How?
Exercise?
Which kind?
How much?
All Fat is Bad?
Some fats are
good??
Supplements?
Free Radicals
vs.
Antioxidants

30. © DW GROUP, LLC 2008
Partnering with Employees to Change
The Dynamic Wellness Challenge™
3-month, 6-month, 1-year programs
Focuses on four areas for behavior
change
Participant given a new topic every
two weeks
Participant “encouraged” to
incorporate topic into their lifestyle

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Dynamic Multimedia Engages and Inspires
Thorough yet concise
Not only concepts (Omega-3s), but
Tips for incorporating into your life (salmon recipe)
Great for sticking to refrigerator as reminder
Demonstrates exercises, cooking, etc. through compelling videos
Substantive yet concise segments last around 5 minutes each
Guest experts: nutritionists, doctors, trainers, etc.
Uses latest technology to promote hands-on learning through interaction
Participants click their way through e-learning module at their own pace

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Dynamic Wellness Challenge drives results
Results are taken from a major, global restaurant chain whose employees participated in the Dynamic Wellness Challenge™.

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The Complete Health Package Video Program

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Program Overview
Topic based program focusing on key
Health Risk factors
• Each month is themed around one topic of Complete
Health e.g., Keys to Heart Health, Functional Fitness,
Healthy Weight management
• Each week participants receive an emailed link to a
video covering one issue within each topic
− DW Experts discuss latest research and knowledge
on the subject
− Provide targeted tips and suggestions
• Supporting materials provide additional information
and practical tips
The Complete Health Package Video ProgramThe Complete Health Package Video Program

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Monthly Program Topics
 Anti-oxidants & Free
Radicals
 Packing off the Pounds
 Keys to Heart Health
 Functional Fitness
 Cleansing & Detoxifying
 Aging – Facts & Fiction
 Easing Neck & Back Pain
 Dodging Diabetes – or Living Well With
 Cancer Prevention
 Keeping Joints Healthy
 Osteoporosis Prevention
 Alternative Medicine Update
The Complete Health Package Video ProgramThe Complete Health Package Video Program

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 “Very practical solutions”
 “Nutrition information – particularly list of
Super Foods”
 “Free radicals and antioxidants”
 “Make small lifestyle choices”
 “How to get results from strength training
exercises”
 "I never heard or understood about hunger
cycles. I hope this will help me make better
choices painlessly by understanding why I
am hungry.”
Evaluation FeedbackEvaluation Feedback
What did you find most useful?

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In Conclusion . . .