An Ipsos survey with the World Economic Forum found widespread concern about AI among respondents in 27 countries. More respondents agreed than disagreed that governments’ and companies’ use of AI should be more strictly controlled. Global attitudes did not vary much by age, income, education, or gender, though women were slightly more likely to worry about and support regulation of AI than men. The survey results were presented at the World Economic Forum’s annual meeting in China.

1. © Ipsos | Talking Points1 ‒
ARTIFICIAL INTELLIGENCE (1)
Global attitudes towards AI
An Ipsos survey with the World Economic Forum in 27
countries finds widespread concern about AI.
More respondents agree than disagree that
governments’ and companies’ use of AI should be
more strictly controlled.
Global attitudes toward AI do not vary much by age,
income, education level and gender. But women are
slightly more likely to worry about AI than men and to
support regulation.
These survey results were presented at the World
Economic Forum’s 13th Annual Meeting of the New
Champions in Dalian, People’s Republic of China.
1in5
Globally think that
AI should be
banned altogether
40%Globally are worried
about the use of AI
READ MORE FINDINGS
Innovation and public attitudes in Britain:
Challenges for policy-makers
A briefing on innovation, AI, public attitudes and
policy in the UK from the Policy Institute at Kings
College London based on data from Ipsos.
READ THE BRIEFING

2. © Ipsos | Talking Points2 ‒
ARTIFICIAL INTELLIGENCE (2)
How to reinvent yourself in an age of AI
Responding to the anxieties surrounding the use of
artificial intelligence that exist in society, this article
reminds us that AI is simply a tool and can be seen
primarily as a matter of human, organizational and
cultural change.
Helen Zeitoun, CEO of Ipsos in France, presents four
points of “responsible vigilance” for companies and the
media that relate to different aspects of the use of AI,
including: individual freedoms, employment, social
cohesion and human intelligence.
70% of companies worldwide
will have adopted AI
technologies by 2030
READ THE ORIGINAL ARTICLE
IN STRATÉGIES MAGAZINE (FR)
READ THE ENGLISH
VERSION ON IPSOS.COM
AI can be a remarkable
tool for pooling individual
intelligence in a way that
generates bottom-up
momentum and increases
collaborative intelligence.

3. © Ipsos | Talking Points3 ‒
ARTIFICIAL INTELLIGENCE (3)
IPSOS & WORLD ECONOMIC FORUM RESEARCH
There is broad public acceptance of automating technologies.
But this varies by country:
• 64% in China and 62% in India are positive about the impact of
automation technologies.
• Only 22% in Germany and France and 23% in Belgium share
this positive outlook.
• Three in ten say automation puts their employment at risk.
• This concern is highest among agricultural workers (38%) and
those in administrative services (37%); it is less evident in
healthcare and social services (23%).
PAPER 2: AUTOMATION
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Further reports:
THE REVOLUTION OF AI AT WORK
Research from UK, France, Germany, Spain, China,
US and Canada.
DOWNLOAD THE
REPORT

4. © Ipsos | Talking Points4 ‒
ARTIFICIAL INTELLIGENCE (4)
AI, AUTOMATION AND CORPORATE REPUTATION
Ipsos research in the UK gives the
views of the public and politicians
on the effects of AI and automation
on the labour market and society.
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“The public sit somewhere
between ignorance and
suspicion of automation”.
A majority (53%) would not feel
comfortable with AI making
decisions which affect them.”
A white paper presenting
Ipsos’ View on how to fuse
the unique capabilities of
humans and AI.
FURTHER READING:
• IN AI WE TRUST? ARTIFICIAL INTELLIGENCE
AND THE FINANCIAL SECTOR
• BRAVE NEW WORLD: AI IN AUSTRALIA
• SMARTIFICIAL INTELLIGENCE
HUMAN CURATION IN AN AI WORLD
DOWNLOAD THE REPORT