About the enormously successful IPL Fantasy League. Created and run by TenTenTen Digital Products

2. The Indian Premier League revolutionised cricket in many ways.
It brought the best cricketers in the world in one place,
created a terrific stadium environment,
and showcased young talent like never before.
It also, expanded cricket viewership to women & children.
Background

3. To increase the digital engagement of people in the IPL,
by creating the world’s best fantasy league.
Objective

4. The IPL has intense, competitive, hi-quality cricket at its core.
This is packaged in a fun and entertaining manner.
The IPL Fantasy League would do the same.
Well-thought out rules & features,
surrounded by fun & social elements.
Approach

5. SEAMLESS
NUANCED
THOUGHTFUL
ENGAGING
CASUAL
CREATIVE
SOCIAL FUN
RESPONSIVE
ROBUST
REMUNERATIVE
RELIABLE

6. Easy navigation
with the IPL website
Seamless Integration

7. Championship Mode
for involved users
Multiple Game Modes

8. Daily Challenge
for casual users
Multiple Game Modes

9. All-Stars
for first-time users
Multiple Game Modes

10. • Runs, strike-rate, sixers
• Wickets, economy, dots, maidens,
• Catches, stumpings, run-outs.
• Team winning & MoM.
• Balance between batsmen, bowlers,
all-rounders & keeper.
• Maximum of 4 overseas players.
• At least one uncapped player.
• 80 substituions thru league stage.
• 12 substitutions during playoffs.
• Unlimited Power Player changes.
• Free uncapped sub every match
Comprehensive Points System
Realistic Team Criteria
Engaging Substitutions
Nuanced Rules & Scoring

11. Easy & fun interface to
make substitutions
Smooth Interactions

12. Thoughtful Features
•Lock-in only when match actually starts.
•Warning messages to help users.
•Auto-complete for quick subs.
•Stealth Mode to hide your team.
•Ability to schedule substitutions in advance.

13. Fun Badges

14. Social Shareables

15. Social Shareables

16. Live update of fantasy
scores and league
standings
Unique Features

17. 10,000,000
people
215
countries
1,400,000
Users
70,000,000
visits
600,000,000
pageviews
8
pages per session
13
minutes per visit
from
made
with
Enormous Success in 3 years

18. • All screens & interactions
• Creative assets: badges, all-star cartoons
• Complete development from scratch in Python
• Setting the objective & goal
• All game rules and points system
• Game modes and features
• Hosting on AWS to manage huge traffic & spikes
• Constant upgradation & optimization
• Community management & promotion
Creation & Development
Concept & Game Design
Management & Maintenance
Role of TenTenTen