Storyboard i phone scholz_final_8_22


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  • Video Introduction Narrated by Carol Scholz
  • Narration An iPhone functions as a camera phone including text messaging and visual voicemail, a portable media player, and an Internet client, with e-mail, web browsing, and Wi-Fi connectivity. The user interface is built around the device's multi-touch screen, including a virtual keyboard rather than a physical one. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 200,000] "apps" approved by Apple. These apps have diverse functionalities, including games, reference GPS navigation, social networking, and advertising for television shows, films, and celebrities.
  • Narration – Developers have been creating specific applications for people with disabilities. Some of these apps enable people to; Speak Sign Learn braille Monitor behavior iPhone Watch this video on Voice Over for people with disabilities Narration – Developers have been creating specific applications for people with disabilities. Some of these apps enable people to; Speak Sign Learn braille Monitor behavior
  • In this section we will learn about the research that went into the development of the iPhone including;
  • Apple Development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US $150 million over thirty months. Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house
  • US-based Intel , which supplies the NOR flash chips which hold the iPhone's updatable system software Korea's Samsung, makes the video processor IC. Japan's Sharp and Sanyo Epson , are among the suppliers of the phone's bright 3.5-inch display. The Real Manufacturer: The Foxconn Technology Group is a multinational business group anchored by the Hon Hai Precision Industry Co., Ltd. a Republic of China-registered corporation headquartered in Tucheng, Taiwan. Foxconn is the largest manufacturer of electronics and computer components worldwide, and mainly manufactures on contract to other companies. Among other things, Foxconn produces the Mac mini, the iPod, the iPad, and the iPhone for Apple Inc.; iPhone Primary Contractors - a partial list Software and design Apple USAA Assembly Foxconn Taiwan TFT LCD Screen Sanyo Epson, Sharp, TMD Japan Video processor chip Samsung Korea Touch screen overlay Balda Germany Bluetooth chip Cambridge Silicon Radio UK Chip manufacture TSMC, UMC Taiwan Baseband ICInfineon Technology Germany WIFI Chip Marvell USA Touch screen control chip Broadcom USAC MOS chip Micron USA
  • The iPhone can enlarge text to make it more accessible for vision-impaired users, and can accommodate hearing-impaired users with closed captioning and external TTY devices. The iPhone 3GS also features white on black mode, Voice Over (a screen reader), and zooming for impaired vision, and mono audio for limited hearing in one ear. Apple regularly publishes Voluntary Product Accessibility Templates which explicitly state compliance with the US regulation "Section 508".
  • Narrated Text Jobs unveiled the first iPhone to the public on January 9, 2007 in a keynote address. Apple was required to file for operating permits with the FCC, but since such filings are made available to the public, the announcement came months before the iPhone had received approval. The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[12] The original iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008. On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the original six.Apple has since released the iPhone 3G in upwards of eighty countries and territories. Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June, July, and August, starting with the U.S., Canada and major European countries on June 19. Many would-be users have objected to the iPhone's cost,and 40% of users have household incomes over 100,000 US$. In an attempt to gain a wider market, Apple has retained the 8 GB iPhone 3G at a lower price point. This is the latest of several price reductions since the iPhone's release in 2007; it now[ when? ] sells for one-sixth of the price of the original 8 GB iPhone when it first became available. In the U.S., it now[ when? ] costs $99, down from $599, although it requires a two-year contract and a SIM lock. Apple sold 6.1 million original iPhone units over five quarters. The company sold 3.8 million iPhone 3G units in the second quarter of fiscal 2009, ending March 2009, and 12.6 million 3G and 3GS combined, totaling 33.75 million iPhones sold to date (Q4 2009).
  • Since its release in 2007 the iPhone has shown steady dramatic growth. This is the data from sales per quarter.
  • Apple's Steve Jobs says iAd combines the emotional impact of TV advertising with the interactivity of the net. Photograph: AP Apple has taken more than $60m in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to combine the emotion of TV advertising with the interactivity of internet advertising. Apple says the deals it has already secured represent almost half of the total forecasted mobile ad spend in the US for the second half of 2010.
  • The iPhone and its Applications are in the growth stage of the s-Curve as they do not have all of the market share. The Droid and Curve are two other phones with signficant market share. One of the advantages of the iPhone is that it has more applications which have been developed than any other smart phone and has cornered the market on the applications for people with disabilities. The iPhone and its apps have not leveled out or reached their maximum market share so have not completed the s-curve trajectory. The final stages are maturity and the iPhone and its applications are still so new having been first released in 2007 that they have not reached maturity. Unless the iPhone’s competition the Droid and Curve developers manage to develop a product which directly competes with the iPhone multifaceted capabilities and thousands of apps the market share for the iPhone will continue to grow.
  • What strategies would be best to help move them toward adoption
  • What strategies would be best to help move them toward adoption
  • Storyboard i phone scholz_final_8_22

    1. 1. iPhone & Applications for People With Disabilities Carol Scholz M.Ed. Diffusion of Technology Professor: Dr. Alamasude Walden University August 15, 2010
    2. 2. Welcome to iPhone Applications for People With Disabilities! <ul><li>We are embarking upon a journey into the world of transformative technology! </li></ul><ul><li>Technology that enables people with disabilities Live Full and More Productive Lives! </li></ul><ul><ul><li>Autistic & Physically Nonverbal -Talk </li></ul></ul><ul><ul><li>Blind – Convert Text to Speech </li></ul></ul><ul><ul><li>Deaf – Sign </li></ul></ul><ul><ul><li>Clincians Deliver Speech & Behavior Therapy </li></ul></ul>
    3. 3. iPhone Launch <ul><li>iPhone - line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. </li></ul><ul><li>First iPhone was introduced on </li></ul><ul><li>January 9, 2007 by </li></ul><ul><li>Steve Jobs. </li></ul>
    4. 4. Need? <ul><li>Why do we need the iPhone? </li></ul><ul><li>The iPhone helps to streamline your life! </li></ul><ul><li>The iPhone actually provides access to three electronic devices in one; </li></ul><ul><ul><li>cell phone </li></ul></ul><ul><ul><li>iPod or media device </li></ul></ul><ul><ul><li>PDA </li></ul></ul>
    5. 5. Most Important iPhone Applications for People With Disabilities Transform Lives!
    6. 6. Research <ul><li>Research that went into the development of the iPhone includes; </li></ul><ul><li>( a) organization/people who developed the innovation, </li></ul><ul><li>(b) findings of their research, </li></ul><ul><li>(c) “lead thinkers,” for the innovation </li></ul><ul><li>d) how they convinced a manufacturer to produce the innovation </li></ul>
    7. 7. Organizations that Developed the iPhone <ul><li>Apple CEO Steve Jobs </li></ul><ul><li>Investigated Touch Screens </li></ul><ul><li>Began with Collaboration with AT & T Mobility and Cingular </li></ul><ul><li>Motorola Collaborative Venture </li></ul>
    8. 8. Research Findings <ul><li>Four Generations of iPhone </li></ul><ul><li>Original Design of Screen Size & Buttons Still Used </li></ul><ul><li>iPhone 3G – Cellular Network, GPS, compass, faster processor, higher resolution camera and video </li></ul><ul><li>iPhone 4 - two cameras for Face Time video calling, higher resolution display, released on June 24, 2010 </li></ul>
    9. 9. Lead Thinker Steve Jobs CEO Apple Inc.
    10. 10. Convincing a Manufacturer iPhone is A global effort! <ul><li>Apple Inc is NOT the sole manufacturer of the iPhone! </li></ul><ul><li>The iPhone is a global effort! </li></ul><ul><li>More than 30 companies on 3 continents . </li></ul><ul><li>Apple designs the product & the Software </li></ul>
    11. 11. Development Problems iPhone is a Work in Progress <ul><li>3G iPhone – No unresolved issues </li></ul><ul><li>Critical 4G iPhone Issues </li></ul><ul><ul><li>Yellow Display - iPhone’s “Retina Display” is susceptible to a yellow discoloration, either as a thin line of yellow or as a circular tint. </li></ul></ul><ul><ul><li>Reception - holding iPhone by its sides can decrease reception quality. The metal bands of the iPhone 4 also act as antennas for the device. </li></ul></ul>
    12. 12. Intended Market – Users of Multiple Technologies in ONE! <ul><li>The intended market for the iPhone is any Cell phone user who also would like to have access to multiple technologies in one package including the capability to; </li></ul><ul><li>surf the net </li></ul><ul><li>Video/camera </li></ul><ul><li>phone </li></ul><ul><li>GPS </li></ul><ul><li>access to thousands of applications </li></ul>
    13. 13. Built In Accessibility! <ul><li>Enlarged Text </li></ul><ul><li>Closed Captioning </li></ul><ul><li>External TTY </li></ul><ul><li>White on Black </li></ul><ul><li>Voice Over </li></ul><ul><li>Zooming </li></ul><ul><li>Mono audio </li></ul>
    14. 14. Production Release iPhone 3G & 4G are Here!
    15. 15. Marketing and Distribution
    16. 16. Time Line for the iPhone; Five Stages Rogers’ Innovation-Decision Process: Confirmation of iPhone Disability Apps are Here! Knowledge Persuasion Decision Implementation Confirmation
    17. 17. iPhone Timeline
    18. 18. iAd Communication Channel for iPhone
    19. 19. S Curve for the iPhone
    20. 20. iPhone In Growth Stage! <ul><li>The iPhone and its Applications - in the growth stage of the </li></ul><ul><li>s-Curve - they do not have all of the market share. </li></ul><ul><li>Droid and Curve - phones with significant market share . </li></ul><ul><li>Advantage of the iPhone – Cornered market W applications for people with disabilities. </li></ul><ul><li>The iPhone and its apps have not leveled out or reached their maximum market share </li></ul>
    21. 21. iPhone Customers are Very Satisfied!
    22. 22. Who are iPhone Innovators ? iPhone & Applications for Disabilities <ul><li>Idaho Assistive Technology </li></ul><ul><li>Project Staff </li></ul><ul><li>& </li></ul><ul><li>AT Lending Libraries </li></ul><ul><li>Can Become National </li></ul><ul><li>innovators </li></ul><ul><li>early adopters </li></ul>
    23. 23. Obsolete Technology Can Be a Road Block to Independence! Laggards reject innovation . <ul><li>STOP </li></ul><ul><li>using obsolete devices! </li></ul><ul><li>spending thousands of dollars! </li></ul><ul><li>disabling students by denying access to transformative assistive technology like the iPhone! </li></ul>
    24. 24. FOCUS ON ABILITY Combination of Perceived Attributes of iPhone for Critical Mass in Assistive Technology Market <ul><li>Replace Disability with ABILITY </li></ul><ul><li>iPHone & its Apps </li></ul><ul><li>Afford ability – low cost compared to AT </li></ul><ul><li>Flexi bility – thousands of applications </li></ul><ul><li>Port ability – Slips in pocket or purse </li></ul><ul><li>Sustain ability – Grows with the Person </li></ul><ul><li>Train ability – Easy to Use! </li></ul><ul><li>Plus it is age appropriate! </li></ul>
    25. 25. Centralized Approach <ul><li>Initial Phase - iPhone for People with Disabilities Lending Library </li></ul><ul><li>Centralized Approach through Idaho Centers for Assistive Technology - works best for the adoption of this innovation! </li></ul><ul><ul><li>Central Location of Devices - Assistive Technology Lending Libraries </li></ul></ul><ul><ul><li>Central Location for Training – Online Idaho Training Clearinghouse Webinar Training </li></ul></ul>
    26. 26. What Next? Critical Mass is Achieved When People with Disabilities Needing an iPhone Have One! <ul><li>Strategies for Achieving Critical Mass </li></ul><ul><li>Project Approval - Idaho Assistive Technology Board and Directors </li></ul><ul><li>Grant Funding for iPhones and Apps </li></ul><ul><li>Training AT Providers on iPhone Apps Implementation - FTF Workshops </li></ul><ul><li>Producing Archived Webinars for AT Providers, Educators and Parents Idaho Training Clearinghouse Assistive Tech Learning Community </li></ul><ul><li>Providing Assistive Technology Lending Libraries with iPhones and Apps for Loan to Individuals, Schools and Parents </li></ul>
    27. 27. 5 Key Change Agents <ul><li>Assistive Technology Advisory Board Members </li></ul><ul><li>Idaho Assistive Technology Project Director </li></ul><ul><li>Assistive Technology Grant Writer – Carol Scholz M.Ed. & Director </li></ul><ul><li>Idaho Assistive Technology Project AT Providers </li></ul><ul><li>Assistive Technology Lending Libraries </li></ul><ul><li>YOU! - Helping us to help others! </li></ul>
    28. 28. Voiceover Built in Accessibility for Visually Impaired!
    29. 29. IEP Checklist free organization application
    30. 30. iBehavior – free behavior tracking management tool!
    31. 31. Reward Chart – free behavior management application!
    32. 32. Smarty Ears Speech Therapy on the iPhone
    33. 33. iPrompts Help Autistic Children! Picture Scheduler Timer
    34. 34. iPhone 4 Allows TWO WAY Video Signing!
    35. 35. Baby Sign Language
    36. 36. Sign 4 Me! Avatar interpreter!
    37. 37. Say Text for Blind & Visually Impaired Take a photo of doc and instantly convert to speech!
    38. 38. Locabulary - free app! Location based communication system uses GPS!
    39. 39. Augmentative Communication in Your Pocket! Proloquo2Go
    40. 40. iPhone Apps Enable Nonverbal Child to Talk!
    41. 41. Idaho Assistive Technology For All Online Data Base No iPhones and No Apps YET !
    42. 42. iPhone Disability Apps Exemplary & Innovative! It’s Our Mission! <ul><li>The Idaho Assistive Technology Project and the Center on Disabilities and Human Development </li></ul><ul><li>Mission; improving lives for people with disabilities and their families through exemplary and innovative education, outreach, research, and service. </li></ul>
    43. 43. iPhone Disability Apps for Regular Lives ! <ul><li>Mission Statement </li></ul><ul><li>Idaho Center for Assistive Technology </li></ul><ul><li>Helping people with disabilities live regular lives through the use of modern technology! </li></ul>
    44. 44. Transformative Technology Establish Lending Library of iPhone and Applications for People With Disabilities Idaho Assistive Technology Project Transforming Lives!
    45. 45. Transform Lives! <ul><li>“ Be the change you want to </li></ul><ul><li>see in the world!” </li></ul><ul><li>Ghandi </li></ul><ul><li>Please help the Idaho Assistive Technology Project provide iPhones and </li></ul><ul><li>BE THE CHANGE ! </li></ul>
    46. 46. References <ul><li>iPhone Timeline retrieved July 7, 2010 from </li></ul><ul><li>iPhone Timeline retrieved July 9, 2010 </li></ul><ul><li>iPhone Manufacturers retrieved July 12, 2010 from </li></ul><ul><li>Sweney, M Apple's iAd iPhone advertising platform claims $60m in pre-launch bookings The Guardian Retrieved July 12, </li></ul><ul><li>2010 from </li></ul><ul><li>Ipod touchiphone apps round up retrieved July, 12, 2010 from </li></ul>