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IP AND TECHNOLOGY
        TRANSFER:
         SOME PRACTICAL COMMENTS
           Presentation by Dr Gordon McConnachie
        Former Manager of Technology Transfer, Dow Chemical Europe
                 Founding Chairman of Scottish IA Centre
               CTO of Asia Pacific Intellectual Capital Centre
                    Mail: gordon@gmcconnachie.com
                        gmcconnachie@apicc.asia


Roundtable on :
    Hong Kong’s Patent System and
               Hong Kong as an IP Technology Transfer Centre
            5.30 – 7.30 pm, Wednesday , 7 December 2011
                Room 502, Legislative Council Complex
The Developing World Situation:
            GDP




                           2
The Developing World Situation:
     Population Density




                   Source: TripAtlas
            Persons per square kilometre 2006

                                                3
In a classical economy:
   Factors of production:
    Land
    Labour
    Capital ($)


   Intangible factors of production:
    Enterprise or Entrepreneurship
In a Knowledge Economy:
   Factors of production:
    Creativity
    Innovation
    Wealth Creation


   Complimentary business assets:
    Manufacturing facilities
    Distribution capacity
    Sales force
Intangible Assets are the key
Components of S&P 500 Market Value
Hong Kong does not have any choice

  •As a high-cost economy, Hong
  Kong must follow the examples of
  OECD and EU in climbing up the
  economic ladder
  •Hong Kong should try to
  understand what it takes to build a
  Knowledge Economy in Hong Kong
Hong Kong Now and Future
                Today                                      Future

   Centre for Financial Services            Centre for IP + TT
   A trading centre for tangible goods      A trading centre for intangibles
   Trusted Legal System                     A knowledge centre for China
   Science Park at early stage              A bridge China – The World
   Cyberport well founded
   Solid base in real estate
   World class public transport
USA started in the early 1990s:
 Facilitate the formation of industry-specific
 Knowledge-based Economy expert groups
ICM Gathering of the USA:
  A group of ~ 30 companies, sophisticated in the management of their intangibles. The
  frameworks and methods for extracting value from intangibles were created by the
  companies themselves and not by academics or consultants




    Dr Patrick
     Sullivan
Another View of Intellectual Capital
                                 TOWARDS INNOVATION




                  Intellectual    Knowledge &     Innovation
   Intellectual
                    Assets        Know-How
    Property
                                  (Intellectual
                                    Capital)
Innovation
(in products and services offered or
             government policy outputs)
 Intellectual Capital (unique)               Complementary Business
                                              Assets (differentiated)
   Value Creation         Value Extraction


                            Intellectual
                            Intellectual
      Human                   Assets
                               Assets                                                                                            $
      Capital                                                                                                                   and
      (Free Innovation)
      (Free Innovation)      Intellectual
                                                                                                                                Jobs




                                                                                                              ecr o F s e a S
                              Property




                                                                                                                        l
                                                s etili c a F gnr u c a una M




                                                                                s etili bapa C not ubrt s D
                                                                                                i i i
                                                               i t f


                     Structural Capital (generic)
  Source: © Patrick Sullivan, ICMG                                                i
                                                  i
Sources and Conversions of Value
                           Conversion
    Sources of Value
                           Mechanisms

   • Innovations       • Sale
   • Complementary     • Out-license



                                               $
    Business Assets    • Joint Venture
     – Purchasing      • Strategic Alliance
     – Manufacturing   • Integrate with
     – Distribution      Current Business
     – Sales           • Create New Business
                       • Donate
                       • Barter/Trade
IP AND TECHNOLOGY TRANSFER
                        IN HONG KONG IS

  MUCH MORE THAN JUST TRADING
                      PATENTS

 MUCH MORE THAN COPYRIGHT AND
         TRADEMARK LICENCING




                                   Source: US Patent Office
WHAT DO BUYERS AND SELLERS NEED?
e.g. Dow Chemical Freeport, TX, USA Facility




                                     Source Gordon McConnachie
Dow Chemical - IAM Model
                                  Source: Dow Chemical                          INTELLECTUAL
                                                                                    ASSET
  DOW INTELLECTUAL                                                                STRATEGY/

   ASSET PORTFOLIO                                           BUSINESS              TACTICS
                                                            STRATEGY



                                    BUSINESS                                      BUSINESS
                                                                               INTELLIGENCE
                                       VALUE                                          &
                                   ASSESSMENT                                   TECHNOLOGY
                                                                                 ASSESSMENT



                                                           TECHNOLOGY               Five Phases
    R&D                      ALTERNATIVE                 INVESTMENT PLANS            1 Portfolio
INTELLECTUAL                   VALUE                                                 2 Strategy
    ASSET                    GENERATION
 GENERATION                                                                   3 Business Intelligence &
                                                                               Technology Assessment
                                                                                    4 Valuation
               TECHNOLOGY                                                          5 Investment
               PROCUREMENT

                                                  Value Creation - Value Extraction – Value Release
BUYERS AND SELLERS NEED SOME
   OR ALL OF THE FOLLOWING
    The full service model provides all aspects of the well defined
    process for packaging and selling an IP + Technology bundle. The
    buying process is simply a mirror image.

   Package definition,
   Potential buyer sourcing and analysis,
   Potential buyer contacting,
   Making the sale,
   Making the deal in detail,
   Transferring the technology,
   Following up on obligations (royalties, performance).
CHOICES FOR HONG KONG
     IN IP & TECHNOLOGY TRANSFER
1. Form a commercial IP trading hub
      (have no control and accept whatever small risky market is present)

2.    Create a true IP+TT Trading Centre to
      facilitate IP+TT transactions from the
      World into China and from China into the
      World (which can also do (1)).
      (be in control and build the market in co-operation with China and the World)
Investing in technology alone?

    AApolicy of investing in technology
       policy of investing in technology
   alonewithout knowing how to extract
  alone  without knowing how to extract
   economic value from it has no future.
  economic value from it has no future.
   HongKong must learn how to manage
  Hong  Kong must learn how to manage
           its Knowledge Capital.
          its Knowledge Capital.
    HongKong must have aapolicy that
   Hong  Kong must have policy that
      supportscommercialisation of
     supports  commercialisation of
               technology.
              technology.
FUTURE VISION
            for IP and Technology Transfer in
                       HK
                       enterprise


                       Cities of China
                         china
       HONG KONG       enterprise
      HAS A UNIQUE
              ROLE     network
                       china
                       Hong Kong
                             network     and about 100 other
                                         IP + TT players large
                                              and small


  .
What will HK’s IP & Technology
Transfer development strategy be?
                                 Will we depend on …

  Formation of an IP Exchange?
 Formation of an IP Exchange?
  Trading of IP derivative as financial products?
 Trading of IP derivative as financial products?
  Innovation and Technology Bureau?
 Innovation and Technology Bureau?
  Build upon our strong producers services
 Build upon our strong producers services
 capacity and further develop the IP and
capacity and further develop the IP and
 technology transfer services and IP
technology transfer services and IP
 commercialisation knowhow through hard work?
commercialisation knowhow through hard work?
The Presenter
   Dr Gordon McConnachie,
   Former Manager Technology Transfer Dow Europe
   Founding Chairman IA Centre Scotland
   Chief Technology Officer APICC Hong Kong SAR China
   Co-ordinates APICC China Network
   Owner GM ICM Services

   Located: Bangkok, Thailand
   Tel: +66-8-9923-5110
   e-mail: gordon@gmcconnachie.com
   web: www.gmcconnachie.com
        www.ia-centre.org.uk
        www.apicc.asia


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IP & Tech-transfer (7 Dec 2011)

  • 1. IP AND TECHNOLOGY TRANSFER: SOME PRACTICAL COMMENTS Presentation by Dr Gordon McConnachie Former Manager of Technology Transfer, Dow Chemical Europe Founding Chairman of Scottish IA Centre CTO of Asia Pacific Intellectual Capital Centre Mail: gordon@gmcconnachie.com gmcconnachie@apicc.asia Roundtable on : Hong Kong’s Patent System and Hong Kong as an IP Technology Transfer Centre 5.30 – 7.30 pm, Wednesday , 7 December 2011 Room 502, Legislative Council Complex
  • 2. The Developing World Situation: GDP 2
  • 3. The Developing World Situation: Population Density Source: TripAtlas Persons per square kilometre 2006 3
  • 4. In a classical economy: Factors of production:  Land  Labour  Capital ($) Intangible factors of production:  Enterprise or Entrepreneurship
  • 5. In a Knowledge Economy: Factors of production:  Creativity  Innovation  Wealth Creation Complimentary business assets:  Manufacturing facilities  Distribution capacity  Sales force
  • 6. Intangible Assets are the key Components of S&P 500 Market Value
  • 7. Hong Kong does not have any choice •As a high-cost economy, Hong Kong must follow the examples of OECD and EU in climbing up the economic ladder •Hong Kong should try to understand what it takes to build a Knowledge Economy in Hong Kong
  • 8. Hong Kong Now and Future Today Future  Centre for Financial Services  Centre for IP + TT  A trading centre for tangible goods  A trading centre for intangibles  Trusted Legal System  A knowledge centre for China  Science Park at early stage  A bridge China – The World  Cyberport well founded  Solid base in real estate  World class public transport
  • 9. USA started in the early 1990s: Facilitate the formation of industry-specific Knowledge-based Economy expert groups ICM Gathering of the USA: A group of ~ 30 companies, sophisticated in the management of their intangibles. The frameworks and methods for extracting value from intangibles were created by the companies themselves and not by academics or consultants Dr Patrick Sullivan
  • 10. Another View of Intellectual Capital TOWARDS INNOVATION Intellectual Knowledge & Innovation Intellectual Assets Know-How Property (Intellectual Capital)
  • 11. Innovation (in products and services offered or government policy outputs) Intellectual Capital (unique) Complementary Business Assets (differentiated) Value Creation Value Extraction Intellectual Intellectual Human Assets Assets $ Capital and (Free Innovation) (Free Innovation) Intellectual Jobs ecr o F s e a S Property l s etili c a F gnr u c a una M s etili bapa C not ubrt s D i i i i t f Structural Capital (generic) Source: © Patrick Sullivan, ICMG i i
  • 12. Sources and Conversions of Value Conversion Sources of Value Mechanisms • Innovations • Sale • Complementary • Out-license $ Business Assets • Joint Venture – Purchasing • Strategic Alliance – Manufacturing • Integrate with – Distribution Current Business – Sales • Create New Business • Donate • Barter/Trade
  • 13. IP AND TECHNOLOGY TRANSFER IN HONG KONG IS MUCH MORE THAN JUST TRADING PATENTS MUCH MORE THAN COPYRIGHT AND TRADEMARK LICENCING Source: US Patent Office
  • 14. WHAT DO BUYERS AND SELLERS NEED? e.g. Dow Chemical Freeport, TX, USA Facility Source Gordon McConnachie
  • 15. Dow Chemical - IAM Model Source: Dow Chemical INTELLECTUAL ASSET DOW INTELLECTUAL STRATEGY/ ASSET PORTFOLIO BUSINESS TACTICS STRATEGY BUSINESS BUSINESS INTELLIGENCE VALUE & ASSESSMENT TECHNOLOGY ASSESSMENT TECHNOLOGY Five Phases R&D ALTERNATIVE INVESTMENT PLANS 1 Portfolio INTELLECTUAL VALUE 2 Strategy ASSET GENERATION GENERATION 3 Business Intelligence & Technology Assessment 4 Valuation TECHNOLOGY 5 Investment PROCUREMENT Value Creation - Value Extraction – Value Release
  • 16. BUYERS AND SELLERS NEED SOME OR ALL OF THE FOLLOWING The full service model provides all aspects of the well defined process for packaging and selling an IP + Technology bundle. The buying process is simply a mirror image.  Package definition,  Potential buyer sourcing and analysis,  Potential buyer contacting,  Making the sale,  Making the deal in detail,  Transferring the technology,  Following up on obligations (royalties, performance).
  • 17. CHOICES FOR HONG KONG IN IP & TECHNOLOGY TRANSFER 1. Form a commercial IP trading hub (have no control and accept whatever small risky market is present) 2. Create a true IP+TT Trading Centre to facilitate IP+TT transactions from the World into China and from China into the World (which can also do (1)). (be in control and build the market in co-operation with China and the World)
  • 18. Investing in technology alone? AApolicy of investing in technology policy of investing in technology alonewithout knowing how to extract alone without knowing how to extract economic value from it has no future. economic value from it has no future. HongKong must learn how to manage Hong Kong must learn how to manage its Knowledge Capital. its Knowledge Capital. HongKong must have aapolicy that Hong Kong must have policy that supportscommercialisation of supports commercialisation of technology. technology.
  • 19. FUTURE VISION for IP and Technology Transfer in HK enterprise Cities of China china HONG KONG enterprise HAS A UNIQUE ROLE network china Hong Kong network and about 100 other IP + TT players large and small .
  • 20. What will HK’s IP & Technology Transfer development strategy be? Will we depend on …  Formation of an IP Exchange?  Formation of an IP Exchange?  Trading of IP derivative as financial products?  Trading of IP derivative as financial products?  Innovation and Technology Bureau?  Innovation and Technology Bureau?  Build upon our strong producers services  Build upon our strong producers services capacity and further develop the IP and capacity and further develop the IP and technology transfer services and IP technology transfer services and IP commercialisation knowhow through hard work? commercialisation knowhow through hard work?
  • 21. The Presenter  Dr Gordon McConnachie,  Former Manager Technology Transfer Dow Europe  Founding Chairman IA Centre Scotland  Chief Technology Officer APICC Hong Kong SAR China  Co-ordinates APICC China Network  Owner GM ICM Services  Located: Bangkok, Thailand  Tel: +66-8-9923-5110  e-mail: gordon@gmcconnachie.com  web: www.gmcconnachie.com  www.ia-centre.org.uk  www.apicc.asia 

Editor's Notes

  1. One way to look at IC The narrowing down of thought into knowledge and know how Codified Intellectual Assets Intellectual Property
  2. One way to look at IC The narrowing down of thought into knowledge and know how Codified Intellectual Assets Intellectual Property
  3. Discuss in detail with an example: car manufacturer
  4. The ABCs of ABM 1- Introduction