Sageer Mohammad is a robotics and embedded systems engineer who works with internet of things technologies. His document discusses 10 potential markets for IoT including automation, asset tracking, traffic management, and smart homes/cities. It also lists 9 common IoT use cases such as remote monitoring and control, process optimization, resource allocation, and context-aware decision making between connected devices and infrastructure. The document provides an overview of how adding computing and connectivity to everyday objects through embedded systems can make them "smart" and able to communicate over the internet to improve various industries and lives.
The document provides an overview of the Internet of Things (IoT). It defines IoT as the network of physical devices embedded with electronics, software, sensors and connectivity that allows these devices to collect and exchange data. It describes how IoT devices can be remotely monitored and controlled via existing network infrastructure. The document also outlines several key components of IoT including hardware, software, communication technologies, applications in different industries, and major players. It provides examples of large-scale IoT deployments and a glossary of common IoT terms.
Internet of Things (IoT) has a great potential for diverse applications. IoT applications can provide interesting and useful applications in various fields such as agriculture, aviation, education and more
This Presentation contains every thing that you need to about IOT. Its more of pictures so people imagine whats being talked about . It starts with a brief introduction about history of IOT and then its various application. Then a basic architecture and Introduction on few devices to start of with.
The presentation introduces with the concept of "Internet of Things - IoT", it will cover IoT definition, some internet survey statistics, future growth of Internet and how it will connect the physical world objects with the virtual world, Applications of IoT Enabled World, Technical risks associated with it and a sweet video demonstrates the IoT concept of IoT enabled home.
The document discusses several applications of the Internet of Things (IoT). It describes how IoT can be used to improve efficiency in areas like home appliances, heating and cooling systems, utilities infrastructure, retail operations, city maintenance, traffic management, shipping logistics, agriculture, and disaster prevention. Specifically, it provides examples of how IoT sensors and connectivity could help optimize systems for things like refrigerators, thermostats, smart meters, streetlights, trash cans, parking availability, container tracking, irrigation, greenhouse climate control, water tank monitoring, and flood detection.
The document discusses various Internet of Things devices including smart forks, cups, toothbrushes, egg trays, propane tanks, glucose monitors, washing machines, piggy banks, hydroponic systems, sprinkler controls, arcade machines, home security systems, pet games, lighting, sensors, air conditioners, insoles, sleep systems, planes, mirrors, tennis rackets, bikes, garbage cans, cooking assistants, pet feeders, gardening tools, cardio monitors, door locks, gesture controls, socks, sleep trackers, sports lights, and smart shirts that monitor health metrics. Many of these smart devices connect to smartphone apps to provide remote monitoring and control.
The Internet of Things will radically transform the ways we interact with our world and control our surroundings.
iMinds insights is a quarterly publication providing you with relevant tech updates based on interviews with academic and industry experts. iMinds is a digital research center and incubator based in Belgium.
The document provides an overview of the Internet of Things (IoT). It defines IoT as the network of physical devices embedded with electronics, software, sensors and connectivity that allows these devices to collect and exchange data. It describes how IoT devices can be remotely monitored and controlled via existing network infrastructure. The document also outlines several key components of IoT including hardware, software, communication technologies, applications in different industries, and major players. It provides examples of large-scale IoT deployments and a glossary of common IoT terms.
Internet of Things (IoT) has a great potential for diverse applications. IoT applications can provide interesting and useful applications in various fields such as agriculture, aviation, education and more
This Presentation contains every thing that you need to about IOT. Its more of pictures so people imagine whats being talked about . It starts with a brief introduction about history of IOT and then its various application. Then a basic architecture and Introduction on few devices to start of with.
The presentation introduces with the concept of "Internet of Things - IoT", it will cover IoT definition, some internet survey statistics, future growth of Internet and how it will connect the physical world objects with the virtual world, Applications of IoT Enabled World, Technical risks associated with it and a sweet video demonstrates the IoT concept of IoT enabled home.
The document discusses several applications of the Internet of Things (IoT). It describes how IoT can be used to improve efficiency in areas like home appliances, heating and cooling systems, utilities infrastructure, retail operations, city maintenance, traffic management, shipping logistics, agriculture, and disaster prevention. Specifically, it provides examples of how IoT sensors and connectivity could help optimize systems for things like refrigerators, thermostats, smart meters, streetlights, trash cans, parking availability, container tracking, irrigation, greenhouse climate control, water tank monitoring, and flood detection.
The document discusses various Internet of Things devices including smart forks, cups, toothbrushes, egg trays, propane tanks, glucose monitors, washing machines, piggy banks, hydroponic systems, sprinkler controls, arcade machines, home security systems, pet games, lighting, sensors, air conditioners, insoles, sleep systems, planes, mirrors, tennis rackets, bikes, garbage cans, cooking assistants, pet feeders, gardening tools, cardio monitors, door locks, gesture controls, socks, sleep trackers, sports lights, and smart shirts that monitor health metrics. Many of these smart devices connect to smartphone apps to provide remote monitoring and control.
The Internet of Things will radically transform the ways we interact with our world and control our surroundings.
iMinds insights is a quarterly publication providing you with relevant tech updates based on interviews with academic and industry experts. iMinds is a digital research center and incubator based in Belgium.
Internet of Things will generate ample of value to business in coming years, visit http://www.softwebsolutions.com/trends/internet-of-things/internet-of-things-applications.html for more details.
The document discusses the topic of the Internet of Things (IoT). It defines IoT as connecting devices to the internet to allow them to interact, collaborate and share data. It provides examples of IoT applications in various domains like smart homes, healthcare, smart cities, agriculture and industrial automation. The document also outlines some of the benefits of IoT for businesses, the large scope and growth potential of IoT, and some challenges and criticisms regarding privacy, security and lack of standards.
The Internet of Things refers to a web of interconnected, interconnected objects where information can be exchanged, and it is possible to collect and transfer data over a wireless network without human intervention. IoT can be classified as a path of communication between the virtual and real world.
Visit at-: https://insellers.com/blogs/
The document discusses the Internet of Things (IoT). It defines IoT as a system of interconnected objects that can collect and transfer data over a wireless network without human intervention. It identifies the four main components of IoT as sensors, connectivity, data processing, and user interface. Sensors collect different types of data from the environment. The data is connected to the cloud via various connectivity methods and then processed using software which may send alerts if issues arise. The user interface allows users to monitor the system and resolve any problems. Examples of IoT applications discussed include home automation, smart cities, agriculture, supply chains, and more.
The document describes various smart and connected devices for homes and consumers. It provides examples of Internet of Things devices such as a smart fork that monitors eating habits, a smart cup that tracks liquid consumption, and a smart toothbrush that engages users in their oral hygiene routine. It also lists devices for other activities like gardening, sports training, home security, pet care, and more that connect to smartphones and the Internet to provide remote access and data collection. The devices demonstrate how almost any everyday object can be made smart and integrated into the growing Internet of Things ecosystem.
The document discusses the Internet of Things (IoT) and how it connects physical objects through sensors, connectivity and integration with other systems and people. It defines the IoT as being driven by sensors and actuators that collect data about the physical world, connectivity that allows these devices to communicate over networks, and people and processes that analyze and make use of the collected data. It provides examples of current IoT applications and envisions how these applications could become more integrated and networked to create new services and value across different industries. It also discusses the rapid growth of the IoT market in terms of connected devices, installed base and revenue opportunities projected to reach over $1 trillion by 2020.
The document discusses the history, definitions, purpose, applications and benefits of the Internet of Things (IoT). It describes how IoT devices capture and share data with the cloud for processing and acting on that data. Examples of IoT applications include smart homes, connected cars, agriculture and wearables. Benefits include comfort, efficiency and removing human error, while barriers are privacy, security, power and cost.
In this slide, i have show you basic definition of Internet of things as well as applications of internet of things which are currently trending like Iot in field of Healthcare and wearables and waste management and many more and challenges that a IOT project or product faces in implementation and different protocols which are generally used in field of Internet of things.
The document discusses the Internet of Things (IoT), which connects physical objects to the internet. It defines IoT as devices that can sense, compute and communicate over the internet, allowing physical objects to be controlled remotely and data from them to be collected. Examples discussed include connected home devices, wearable fitness trackers and medical devices. Key challenges discussed are connectivity, power management, security and interoperability when integrating physical objects on a large scale into the IoT.
Internet of Things, Examples and IssuesIRJET Journal
This document discusses Internet of Things (IoT), providing examples and issues. It begins by defining IoT and how it is connecting more things like home appliances and facilitating data sharing. Three levels of IoT are mentioned. Examples given include using sensors to optimize fleet management and infrastructure maintenance. However, IoT also poses privacy and security risks if devices are hacked. The document advocates for putting security measures in place to protect IoT devices and users' personal data and control over their information.
IRJET - Smart Classroom Automation based on IoTIRJET Journal
This document proposes a smart classroom automation system based on IoT. It discusses using various sensors like PIR, temperature, humidity, and door sensors connected to an Arduino microcontroller. The sensors will detect parameters like motion, temperature, humidity, and door openings. The Arduino will create a data package and send it to a server. The server will store the data in a database and compare sensor readings to schedules to detect abnormalities, like motion during non-official hours. If detected, an alert will be sent via SMS to authorized persons. The system will also automatically control lights, fans, and projectors based on PIR motion readings. The goal is to create an affordable and energy efficient smart classroom environment for monitoring and automation
The Internet of Things (IoT) refers to the network of physical objects embedded with electronics, software, and sensors that allows them to connect, collect, and exchange data. IoT enables objects to be sensed and controlled remotely across existing network infrastructure, improving efficiency and economic benefit. Examples of connected devices include heart monitors, farm animal trackers, smart cars, and environmental sensors. These devices collect and share data using technologies like RFID, sensors, and networking. Major challenges to IoT adoption include issues with scalability, security, standardization, and software complexity, but solutions are being developed to address these challenges. Projections suggest IoT will have a $11 trillion economic impact by 2025 with 100 billion connected devices.
What is the Internet of Things? How does it Work?AbhijitVerma9
The Internet of Things (IoT) is a network of physical objects embedded with sensors, software, and other technologies to connect and exchange data with other devices and with the systems over the internet. These devices range in complexity from common household items to huge industrial instruments. Internet of Things (IoT), also referred to as the Internet of Everything (IoE).
The document discusses the Internet of Things (IoT). It states that by 2020, 26 billion devices will be connected according to Gartner and 75 billion devices will be connected according to Morgan Stanley. It mentions that IoT allows for living and non-living things to communicate with each other but does not explain how IoT works or provide examples of companies that have implemented IoT. The document outlines advantages and flaws of IoT but does not describe them. It also discusses future and far future possibilities but does not provide any details.
This presentation contains an overview about the hot topics internet of things.
Presentation contins an intro to the modern embedded systems industry with simple technical concepts
IRJET-The Internet of Things Applications for Challenges and Related Future T...IRJET Journal
The document discusses the Internet of Things (IoT), including its applications, characteristics, and future challenges. Some key points:
1) The IoT allows objects to be connected and exchange information over the Internet. This enables applications in areas like smart homes, cities, transportation, energy, and healthcare.
2) Examples of IoT applications discussed are smart cities, smart homes/buildings, and smart energy grids. These allow for improved infrastructure, transportation, energy monitoring and more.
3) Characteristics of the IoT include interconnectivity, heterogeneity, dynamic changes, enormous scale, safety, and connectivity. Everything can be connected through different networks and protocols.
Anyone who says that the Internet has fundamentally changed society may be right, but at the same time, the greatest transformation actually still lies ahead of us. Several new technologies are now converging in a way that means the Internet is on the brink of a substantial expansion as objects large and small get connected and assume their own web identity.
This document discusses the key building blocks needed to enable the Internet of Things (IoT). It outlines four main categories of IoT applications: 1) remote tracking/monitoring and control, 2) process control and optimization, 3) resource allocation and optimization, and 4) context-aware automation and decision making. The main building blocks are then described in more detail: 1) sensing nodes to collect data, 2) local embedded processing nodes to analyze the data, 3) connectivity nodes to communicate wired or wirelessly, 4) software to automate tasks, and 5) remote processing nodes in the cloud. Microcontroller units are discussed as ideal local processing nodes due to requirements for energy efficiency, software ecosystems, cost effectiveness, quality,
Internet of Things will generate ample of value to business in coming years, visit http://www.softwebsolutions.com/trends/internet-of-things/internet-of-things-applications.html for more details.
The document discusses the topic of the Internet of Things (IoT). It defines IoT as connecting devices to the internet to allow them to interact, collaborate and share data. It provides examples of IoT applications in various domains like smart homes, healthcare, smart cities, agriculture and industrial automation. The document also outlines some of the benefits of IoT for businesses, the large scope and growth potential of IoT, and some challenges and criticisms regarding privacy, security and lack of standards.
The Internet of Things refers to a web of interconnected, interconnected objects where information can be exchanged, and it is possible to collect and transfer data over a wireless network without human intervention. IoT can be classified as a path of communication between the virtual and real world.
Visit at-: https://insellers.com/blogs/
The document discusses the Internet of Things (IoT). It defines IoT as a system of interconnected objects that can collect and transfer data over a wireless network without human intervention. It identifies the four main components of IoT as sensors, connectivity, data processing, and user interface. Sensors collect different types of data from the environment. The data is connected to the cloud via various connectivity methods and then processed using software which may send alerts if issues arise. The user interface allows users to monitor the system and resolve any problems. Examples of IoT applications discussed include home automation, smart cities, agriculture, supply chains, and more.
The document describes various smart and connected devices for homes and consumers. It provides examples of Internet of Things devices such as a smart fork that monitors eating habits, a smart cup that tracks liquid consumption, and a smart toothbrush that engages users in their oral hygiene routine. It also lists devices for other activities like gardening, sports training, home security, pet care, and more that connect to smartphones and the Internet to provide remote access and data collection. The devices demonstrate how almost any everyday object can be made smart and integrated into the growing Internet of Things ecosystem.
The document discusses the Internet of Things (IoT) and how it connects physical objects through sensors, connectivity and integration with other systems and people. It defines the IoT as being driven by sensors and actuators that collect data about the physical world, connectivity that allows these devices to communicate over networks, and people and processes that analyze and make use of the collected data. It provides examples of current IoT applications and envisions how these applications could become more integrated and networked to create new services and value across different industries. It also discusses the rapid growth of the IoT market in terms of connected devices, installed base and revenue opportunities projected to reach over $1 trillion by 2020.
The document discusses the history, definitions, purpose, applications and benefits of the Internet of Things (IoT). It describes how IoT devices capture and share data with the cloud for processing and acting on that data. Examples of IoT applications include smart homes, connected cars, agriculture and wearables. Benefits include comfort, efficiency and removing human error, while barriers are privacy, security, power and cost.
In this slide, i have show you basic definition of Internet of things as well as applications of internet of things which are currently trending like Iot in field of Healthcare and wearables and waste management and many more and challenges that a IOT project or product faces in implementation and different protocols which are generally used in field of Internet of things.
The document discusses the Internet of Things (IoT), which connects physical objects to the internet. It defines IoT as devices that can sense, compute and communicate over the internet, allowing physical objects to be controlled remotely and data from them to be collected. Examples discussed include connected home devices, wearable fitness trackers and medical devices. Key challenges discussed are connectivity, power management, security and interoperability when integrating physical objects on a large scale into the IoT.
Internet of Things, Examples and IssuesIRJET Journal
This document discusses Internet of Things (IoT), providing examples and issues. It begins by defining IoT and how it is connecting more things like home appliances and facilitating data sharing. Three levels of IoT are mentioned. Examples given include using sensors to optimize fleet management and infrastructure maintenance. However, IoT also poses privacy and security risks if devices are hacked. The document advocates for putting security measures in place to protect IoT devices and users' personal data and control over their information.
IRJET - Smart Classroom Automation based on IoTIRJET Journal
This document proposes a smart classroom automation system based on IoT. It discusses using various sensors like PIR, temperature, humidity, and door sensors connected to an Arduino microcontroller. The sensors will detect parameters like motion, temperature, humidity, and door openings. The Arduino will create a data package and send it to a server. The server will store the data in a database and compare sensor readings to schedules to detect abnormalities, like motion during non-official hours. If detected, an alert will be sent via SMS to authorized persons. The system will also automatically control lights, fans, and projectors based on PIR motion readings. The goal is to create an affordable and energy efficient smart classroom environment for monitoring and automation
The Internet of Things (IoT) refers to the network of physical objects embedded with electronics, software, and sensors that allows them to connect, collect, and exchange data. IoT enables objects to be sensed and controlled remotely across existing network infrastructure, improving efficiency and economic benefit. Examples of connected devices include heart monitors, farm animal trackers, smart cars, and environmental sensors. These devices collect and share data using technologies like RFID, sensors, and networking. Major challenges to IoT adoption include issues with scalability, security, standardization, and software complexity, but solutions are being developed to address these challenges. Projections suggest IoT will have a $11 trillion economic impact by 2025 with 100 billion connected devices.
What is the Internet of Things? How does it Work?AbhijitVerma9
The Internet of Things (IoT) is a network of physical objects embedded with sensors, software, and other technologies to connect and exchange data with other devices and with the systems over the internet. These devices range in complexity from common household items to huge industrial instruments. Internet of Things (IoT), also referred to as the Internet of Everything (IoE).
The document discusses the Internet of Things (IoT). It states that by 2020, 26 billion devices will be connected according to Gartner and 75 billion devices will be connected according to Morgan Stanley. It mentions that IoT allows for living and non-living things to communicate with each other but does not explain how IoT works or provide examples of companies that have implemented IoT. The document outlines advantages and flaws of IoT but does not describe them. It also discusses future and far future possibilities but does not provide any details.
This presentation contains an overview about the hot topics internet of things.
Presentation contins an intro to the modern embedded systems industry with simple technical concepts
IRJET-The Internet of Things Applications for Challenges and Related Future T...IRJET Journal
The document discusses the Internet of Things (IoT), including its applications, characteristics, and future challenges. Some key points:
1) The IoT allows objects to be connected and exchange information over the Internet. This enables applications in areas like smart homes, cities, transportation, energy, and healthcare.
2) Examples of IoT applications discussed are smart cities, smart homes/buildings, and smart energy grids. These allow for improved infrastructure, transportation, energy monitoring and more.
3) Characteristics of the IoT include interconnectivity, heterogeneity, dynamic changes, enormous scale, safety, and connectivity. Everything can be connected through different networks and protocols.
Anyone who says that the Internet has fundamentally changed society may be right, but at the same time, the greatest transformation actually still lies ahead of us. Several new technologies are now converging in a way that means the Internet is on the brink of a substantial expansion as objects large and small get connected and assume their own web identity.
This document discusses the key building blocks needed to enable the Internet of Things (IoT). It outlines four main categories of IoT applications: 1) remote tracking/monitoring and control, 2) process control and optimization, 3) resource allocation and optimization, and 4) context-aware automation and decision making. The main building blocks are then described in more detail: 1) sensing nodes to collect data, 2) local embedded processing nodes to analyze the data, 3) connectivity nodes to communicate wired or wirelessly, 4) software to automate tasks, and 5) remote processing nodes in the cloud. Microcontroller units are discussed as ideal local processing nodes due to requirements for energy efficiency, software ecosystems, cost effectiveness, quality,
This document discusses the Internet of Things (IoT) and provides examples of its applications. It begins with an overview of IoT, defining it as connecting devices to the Internet to collect and share data. Examples are then given of smart home devices like thermostats and locks. Applications of IoT discussed include smart cities, healthcare like glucose monitors, transportation like connected cars, manufacturing like process automation, and agriculture like precision farming tools.
The document discusses the evolution of the Internet of Things (IoT) and how it has led to increased connectivity between devices, referred to as a "digital mesh" or "hyper connectivity". This connectivity allows for communication between people, machines, and devices. As more objects become connected via the IoT, it enables new applications and use cases like tracking shipments in real-time. The digital mesh is poised to change many industries and provides opportunities for practitioners to address issues like quality, security, and data handling as everything continues moving towards being interconnected.
Designing for Manufacturing's 'Internet of Things'Cognizant
The deeper meshing of virtual and physical machines offers the potential to truly transform the manufacturing value chain, from suppliers through customers, and at every touchpoint along the way.
This document provides an overview of the Internet of Things (IoT) in 3 pages. It discusses the background and introduction of IoT, including key definitions. Applications of IoT are explored in various sectors such as transportation, smart homes, smart cities, smart factories, and smart energy. The methodology section outlines the components needed to develop an IoT device, including sensors, connectivity options, and a prototype weather station example. Tables and figures are provided to illustrate IoT concepts and forecasts.
The future of IoT technology and the IoT Apps after the existence of the fifth generation of networking (5G-Network).
IoT is a new technology that was born a few years ago that based on the internet network which connects all IoT network terminals together to transfer data over the network between terminals (devices) abd take an action according to these data.
5G is a set of emerging global telecommunications standards, generally using high-frequency spectrum, to offer network connectivity with reduced latency and greater speed and capacity relative to its predecessors, most recently 4G LTE (Long-Term Evolution).
Importantly, 5G describes a collection of standards and technologies used to build tomorrow’s cutting-edge network infrastructure. In fact, many of the standards that will be officially considered 5G are still being decided on by working groups like the 3GPP, a collaborative body made up of various telecommunications associations.
The document discusses the Internet of Things (IoT). It defines IoT as connecting devices with on/off switches to the Internet and each other, including things like cell phones, appliances, and components of machines. It describes a 4-tier architecture of IoT and provides examples of how IoT could improve people's lives by automatically starting their coffee maker or having their devices reorder supplies. It then outlines several applications of IoT like infrastructure management, healthcare, transportation, and home automation. Finally, it discusses some barriers to IoT like privacy concerns, spectrum issues, and lack of interoperability standards but suggests how improvements could address these challenges.
In this presentation, Anant introduces IoT and goes on to say that trends will in the area of "Internet of Caring Things"! His interest area lies in analytics of data obtained through sensors and cloud storage to make consumers' lives easy.
Seeding Success: Harnessing IoT for Modern FarmingIRJET Journal
The document discusses how IoT is being used in modern farming to increase yields and efficiency. It describes how sensors, drones, computer imaging and other IoT devices are positioned on farms to monitor conditions and capture data that provides insights to help farmers. It then discusses several applications of IoT in agriculture like precision farming, greenhouse management, livestock monitoring and more. It also provides examples of how IoT is helping to modernize agriculture in India.
The document discusses the internet of things (IoT). It defines IoT as a system of interrelated computing devices, objects, animals, or people that are provided with unique identifiers and can transfer data over a network without requiring human-to-human or human-to-computer interaction. Things in IoT can be devices with sensors like fitness trackers or cars with sensors that alert drivers of low tire pressure. The document then covers components, working, applications, characteristics, advantages, and disadvantages of IoT.
The document discusses the internet of things (IoT). It defines IoT as a network of devices, electronics, and sensors that can connect and share data without human intervention. Each connected thing has an IP address and can sense and share information. The document outlines how IoT will revolutionize transportation, healthcare, manufacturing, environmental protection, infrastructure, energy usage, and smart cities by enabling various devices and sensors to autonomously communicate and share data. It predicts that within two years, the number of connected devices and sensors will greatly increase across many industries.
The document discusses the Internet of Things (IoT) and its various applications. The IoT allows physical objects to be connected to the internet and exchange data. This enables applications across many industries, including smart homes, healthcare, transportation, manufacturing, infrastructure, and more. Some key benefits of the IoT include automating tasks, increasing productivity and safety, enhancing experiences, and generating new revenue streams.
The document discusses connectivity options for Internet of Things (IoT) devices. It describes how everything from household devices to infrastructure and transportation is becoming connected and able to share data. This brings advantages like improved decision making, services and efficiency. However, reliable and cost-effective connectivity is essential for IoT. Local connectivity solutions can be affordable but difficult to manage, while non-local options through cellular networks and partnerships provide seamless global coverage. The SIM card currently delivers connectivity for most IoT solutions by connecting devices to networks like 4G. In the future, embedded SIM cards will be built directly into devices.
This document summarizes prior work on using IoT sensors for patient monitoring. It discusses research on using wearable sensors to remotely monitor patients' vital signs outside of hospitals. It also reviews efforts to use sensors inside homes and buildings to automatically collect health data from elderly and disabled patients to identify issues needing medical attention. Prior work demonstrated using sensors and weight monitors on medication bottles to track medication adherence. Research also explored using social robots equipped with sensors as mobile monitoring platforms to provide companionship for older adults. Challenges identified included ensuring the reliability of interconnected sensor devices and data transmission for critical health applications.
Competitor reaction
Cadbury should develop new products and promote them domestically as well as internationally. Such product/market growth approach will ensure that the company has diversified range of products which are available and well-recognizable in many countries of the world [17] . Such strategic choice will provide the company with enormous comparative advantages over its competitors and will help it to better cope with the hurdles of the global economic crisis.
Most importantly, such strategic step will erase the common stereotype claiming that consumers mostly associate Cadbury with chocolate. Evidently, ‘Chocolate is Cadbury’ marketing approach much facilitated the company’s success over the last decade. However, considering the challenges of the global competitive markets, this strategy will not be suitable any longer. Hence Cadbury should transform it into more powerful and innovative global image.
The variety of new high-quality and reasonably-priced products will add value to the business activity of Cadbury and will win new overseas markets for the company. This task would require the company to carefully design and develop innovative brands of its products which are not yet present on any of the foreign markets, and which will be potentially demanded by the consumers (i.e. target markets) [18] .
While developing innovative products and penetrating overseas markets, Cadbury should initially consider the demand-side of its target markets. Among the most important criteria are the following:
(1) Average income;
(2) Average spending amount on one-time supermarket/store purchasing;
(2) Average amount consumers are ready to spend on chocolates, candies, cookies, and/or sweets;
(3) PESTLE analysis of the target market with the consideration of the adverse affects caused by the global economic meltdown; and
(4) Porter analysis of the targeted market.
Such wide coverage of strategic issues will win Cadbury competitive advantage and increase its share on the foreign markets.
5) Preferred strategy
Cadbury’s choice of the optimal marketing strategy should consider their chances of success in terms of market diversification. To reach optimal market diversification, the company should ensure that its new product adheres to the customers’ needs and preferences. Extensive market research will help Cadbury to explicitly identify its potential target markets for a new product. Herewith, Cadbury’s marketers should consider the following strategic factors:
(1) Financial health of the targeted market;
(2) Purchasing capacity of target market;
(3) National and individual preferences of target market;
(4) Previous experiences of target market in terms of buying and tasting the similar products produced by competitor companies;
(5) SWOT analysis in each individual case will ensure that Cadbury eliminates all the possible constraints to the minimum and transforms the threats into potential opportunities.
Realistic and achievable strat
How the Internet of Things Leads to Better, Faster Crisis CommunicationBlackBerry
The Internet of Things promises to provide a wide range of futuristic benefits, but what is often overlooked is how deeply IoT sensors and data analytics already impact how we live and how we conduct business. This is especially true of crisis communications. Here, IoT has far-reaching implications, both in the present and in the future.
This whitepaper explores how IoT sensors powerfully expand the capabilities of networked crisis communication solutions. It also discusses typical scenarios for incorporating IoT sensor data within emergency preparedness scenarios. Finally, it demonstrates why AtHoc is particularly well suited for using IoT data to deliver faster, more accurate situational awareness in an intuitive manner, without inundating employees with excess data or forcing emergency management staff to become data scientists.
The document discusses the Internet of Things (IoT). It defines IoT as a network of physical objects embedded with software and sensors that allows them to connect, collect data and exchange information. The key components of an IoT framework are sensors/devices, connectivity, data processing, and a user interface. Some applications of IoT include smart thermostats, connected cars, and activity trackers. Benefits include technical optimization, improved data collection, reduced waste and better customer engagement, while challenges are security, privacy and complexity.
I. The document discusses what the Internet of Things (IOT) is, including definitions and examples of connected devices.
II. It outlines some of the main security challenges with IOT, including that default configurations are not optimized for security and users prioritize ease-of-use over security.
III. Examples of IOT applications that are discussed include fleet tracking, home automation, connected cars, healthcare, agriculture, industrial settings, and more.
1. Sageer Mohammad
Robotics and Embedded Systems Engineer
www.techtrunk.in
sageer@techtrunk.in
+91-7842670309
Hook: - making things smart, operating all factory machine, Office appliance, home appliance
throughout Internet using phones or Laptops.
Market: -
1. Automation Industry
2. Machine-to-infrastructure communication
3. Tele health: remote or real-time pervasive monitoring of patients, diagnosis and drug delivery
4. Continuous monitoring of, and firmware upgrades for, vehicles
5. Asset tracking of goods on the move
6. Automatic traffic management
7. Remote security and control
8. Environmental monitoring and control
9. Home and industrial building automation
10. “Smart” applications, including cities, water, agriculture, buildings, grid, meters, broadband,
cars, appliances, tags, animal farming and the environment, to name a few
References:-
https://www.youtube.com/watch?v=uEsKZGOxNKw
https://www.youtube.com/watch?v=LVlT4sX6uVs
https://www.youtube.com/watch?v=AhrB5ZZXnjM
https://www.youtube.com/watch?v=kYQ_PHOCjyg
https://www.youtube.com/watch?v=HPRURtORnis
https://www.youtube.com/watch?v=_AlcRoqS65E
What the Internet of Things (IoT) - How the Next Evolution (Future) of the Internet Is
Changing Everything
Abstract
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to
machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent
Things, intelligent systems—call it what you want, but it’s happening, and its potential is huge. We see the IoT as
billions of smart, connected “things” (a sort of “universal global neural network” in the cloud) that will encompass
every aspect of our lives, and its foundation is the intelligence that embedded processing provides. The IoT is
comprised of smart machines interacting and communicating with other machines, objects, environments and
infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful
actions that can “command and control” things to make our lives much easier and safer—and to reduce our impact
on the environment. The creativity of this new era is boundless, with amazing potential to improve our lives. What
does the IoT need to become a reality?
2. Introduction
Depending on who you talk to, the Internet of Things (IoT) is defined in different ways, and it encompasses many
aspects of life—from connected homes and cities to connected cars and roads (yes, roads) to devices that track an
individual’s behavior and use the data collected for “push” services. Some mention one trillion Internet-connected
devices by 2020 and define mobile phones as the “eyes and ears” of the applications connecting all of those
connected “things.” Depending on the context, others give examples that are less phone-centric, speak of a class
of devices that do not exist today or point to Google’s augmented-reality smart glasses as an indication of things to
come.
“In mature markets today, the ultimate, pervasive consumer device is a mobile phone. Consider your own
household, and count the number of mobile phones you currently have. Then count the number of
windows, doors, electrical outlets, lights, appliances and heating and AC units you have. You’ll quickly
see why the IoT market will surpass the mobile phone market.”
“A quick Internet search highlighted the following applications under consideration:”
• Machine-to-machine communication
• Machine-to-infrastructure communication
• Telehealth: remote or real-time pervasive monitoring of patients, diagnosis and drug delivery
• Continuous monitoring of, and firmware upgrades for, vehicles
• Asset tracking of goods on the move
• Automatic traffic management
• Remote security and control
• Environmental monitoring and control
• Home and industrial building automation
• “Smart” applications, including cities, water, agriculture, buildings, grid, meters, broadband, cars,
appliances, tags, animal farming and the environment, to name a few
Today IoT:
Cisco IBSG estimates IoT was “born” sometime between 2008 and 2009 Today, IoT is well under way, as initiatives
such as Cisco’s Planetary Skin, smart grid, and intelligent vehicles continue to progress.
3. Looking to the future, Cisco IBSG predicts there will be 25 billion devices connected to the Internet by 2015 and 50
billion by 2020. It is important to note that these estimates do not take into account rapid advances in Internet or
device technology; the numbers presented are based on what is known to be true today.
Reference: -
1. http://www.cisco.com/web/about/ac79/index.html
2. https://aws.amazon.com/iot/?nc2=h_l3_ap
The IoT: Different Services, Technologies, Meanings for Everyone
Making Things Smart
Do an IoT-related web search, and you’ll quickly notice the overuse of the term “smart.” So, what does it really
mean when something is smart, and what makes an object smart? For example, how would a refrigerator or a
toaster oven that hasn’t been considered smart become a smart appliance? Today, we are seeing the
electrification of the world around us. Almost any manufactured good now includes an embedded processor
(typically a microcontroller, or MCU), along with user interfaces, that can add programmability and deterministic
“command and control” functionality. The electrification of the world and the pervasiveness of embedded
processing are the keys to making objects “smart.” Your old toaster that mechanically controlled the color of your
toast now has an MCU in it, and the MCU controls the color of your toast. The toaster completes its task more
consistently and reliably, and because it is now a smart toaster, it has the ability to communicate with you
electronically using its touchpad or switches. After a device becomes smart through the integration of embedded
processing, the next logical step is remote communication with the smart device to help make life easier. For
example, if I am running late at the office, can I turn on my house lights for security reasons using my laptop or
mobile phone?
IoT Use Cases:-
When devices can sense and communicate via the Internet, they can go beyond local embedded processing to
access and take advantage of remote super-computing nodes. This allows a device to run more sophisticated
analyses make complex decisions and respond to local needs quickly, often with no human intervention not
required
Let’s take a look at the most common use cases for the IoT.
1. Remote Tracking/Monitoring and Command, Control and Routing (TCC&R)
This refers to remote tracking/monitoring and, if needed, command, control and routing functions for tasks and
processes today usually done manually, or, if done remotely, that require additional infrastructure. For example, in
most homes today, it’s a manual process to turn on and off certain lights, set temperature zones and turn on and
off a washing machine. In the future, doors, windows, electrical outlets, appliances and many other types of
standalone equipment will become “smart” with a unique ID. Those smart devices can then be connected via wired
or wireless communication, allowing a user to monitor his or her house remotely, change settings on a refrigerator
or washing machine and control household tasks through a laptop or mobile phone.
2. Process Control and Optimization
This is when various classes of sensors (with or without actuation capabilities) are used for monitoring and to
provide data so a process can be controlled remotely. This could be as simple as the use of cameras (the sensing
4. nodes in this example) to position boxes of various sizes on a conveyer belt so a label machine can properly apply
labels to them. This task can be done in real time by sending the data to a remote computer, analyzing it and
bringing a command back to the line so various control actions can be taken to improve the process … without any
human intervention.
3. Resource Allocation and Optimization
The smart energy market provides an ideal example of this use case. The term “smart energy” has been used in
many ways, but it basically refers to accessing information about energy consumption and reacting to the
information to optimize the allocation of resources (energy use). In the case of a household, for example, once the
residents know they’ve been using their washing machine during peak hours when the grid is most constrained
and the cost of electricity is at premium, they could adjust their behavior and wash their laundry during nonpeak
hours, saving money and helping the utility company cope with the peak demand.
4. Context-aware Automation and Decision Optimization
This category is the most fascinating, as it refers to monitoring unknown factors (environmental, interaction
between machines and infrastructures, etc.) and having machines make decisions that are as “human-like” as
possible … only better! Here’s an example that can help illustrate this: “In a traffic collision avoidance system
(TCAS), when two airplanes approach each other on a collision path, the ‘machines’ in the two airplanes take over.
The system first sends an audible warning to the pilots about the danger ahead, while at the same time
communicating between the two planes and deciding how each plane should move to avoid a collision. The
assumption is that if the two pilots are warned and are in control to make quick decisions, they can both decide to
make turns that would still cause a crash.”