Presentation by Edwin Hecker Managing Partner, Schuttelaar & Partners FIWARE Tech Summit 28-29 November, 2017 Malaga, Spain

1. FIWARE TECH SUMMIT
Digitizing agriculture: The case of IoF2020
EDWIN HECKER
29 November 2017

2. CONTENT
The IoF2020 story
Building the IoF2020 ecosystem
IoF2020 in practice

3. JANUARY 1 2017
THE IOF2020 STORY

4. 4 years
€35 million
70+ partners
5 trials, 19 use-
cases

5. BEYOND THE
PROJECT
OPEN CALL*
IoF2020 paves the way for:
• Sustainable, flexible and adaptable
farming;
• A data-driven farming;
• Autonomous farm operations;
• Integrated and transparent agri-food
chain;
• Virtual food chains;
• Interoperable farm activities;
• A personalized nutrition for the European
citizens.
VISION & AMBITION
LARGE-SCALE EXPANSION
*Second half of 2018,
€5-6 million 5

6. 5 TRIALS, 19 USE CASES
6
MEAT
ARABLE
VEGETABLES
FRUITS
DAIRY

7. TRIALS & USE CASES
7
A MULTI-ACTOR APPROACH
SMART CONTROL
SMART SENSING
& MONITORING
SMART ANALYSIS
& PLANNING
Researchers
Infrastructure providers
IoT integrators
End-users

8. TRIAL & USES CASES METHODOLOGY
LEAN APPROACH
8
MVP1
Initial
Deployment MVP2
First
Release
DEMO
Large scale
MVP3
Second
Release
TECNOLOGY
IMPROVEMENTS
Fine tuning
ECOSYSTEM
END USER FEEDBACK
Involvement & co-creation
BUSINESS
KPIs EVALUATION
Measurement & monitoring
&
Minimum Viable Product:
a product with just enough
features to gather validated
learning about the product
and its continued development

9. IOF2020 ECOSYSTEM & COLLABORATION SPACE
WP1ProjectCoordination&
Management
GENERIC APPROACH & STRUCTURE
WP2 Trials/Use cases: Knowledge & App development
Lean multi-actor approach
3. EVALUATION
1. CO-DESIGN
2. IMPLEMENTATION
P1
P2
LARGE
SCALE
P3
WP3 IoT Integration WP4 Business Support
WP5 Ecosystem Development
PULL-push PULL-push
PULL-push

10. TECHNICAL / ARCHITECTURAL APPROACH
Use case
architecture
Use case
IoT system
developed
Use case IoT
system
implemented
Use case IoT
system
deployed
USE CASE REQUIREMENTS
IoT reference
architecture
instance of
IoT catalogue
Reusable IoT
components
reuse
IoT Lab
Reference
configurations
& instances
reuse
Collaboration
Space
shared
services
& data
ProjectlevelUsecaselevel
sustain
reuse

11. JANUARY 1 2017
BUILDING THE IOF2020
ECOSYSTEM

12. BOTTOM-UP APPROACH
IoF2020 ensures user acceptability of IoT
solutions in farming and food sector by
addressing users’ needs, including security,
privacy and trust issues.
As such, IoF2020 encourages the demand
on farmers’ side for IoT solutions.
IoF2020 is setting up an IoT ecosystem for
a large-scale uptake of IoTs in the European
food and farming chains.
12

13. TOP-DOWN APPROACH
IoF2020 demonstrates the business
case of IoT for a large number of
application areas in farming and food
sector.
IoF2020 integrates and reuses available
IoT technologies by exploiting open
infrastructures and standards.
13

14. TOWARDS THE IOF2020 ECOSYSTEM
An ecosystem is a complex web of communities and actors evolving in a
specific environment and interacting as a system.
The IoF2020 societal ecosystem provides the ground for:
14
Improved uptake of IoT in the agri-food sector
Improving the acceptance of IoT technologies among the end-
users and spreading their use in the farming community
Better interoperability of IoT technologies used in IoF2020
Continuation of the integration of the IoT and agri-food sectors
after 2020

15. ECOSYSTEM LEVELS
15
International
European
National
Regional
and local

16. STAKEHOLDERS OF THE IOF2020 ECOSYSTEM
GENERAL PUBLIC
AND MEDIA
POLICY-MAKERS
AND REGULATORS
SCIENTIFIC
COMMUNITY
AGRICULTURAL (INDEPENDENT)
ADVISORY SERVICES
NGOs & INTEREST
ORGANISATIONS
IOT TECHNOLOGY
PROVIDERS
BUSINESS SUPPORT
ORGANISATIONS
• Accelerators
• Incubators
• Chambers of commerce
• Network(s) of enterprises
END-USERS
• Farm equipment suppliers
• Food processing companies
• Retailers
• Transporters
• Consumer organisations
INVESTORSEDUCATIONAL
INSTITUTIONS
FARMERS &
COOPERATIVES
CONSORTIUM PARTNERS
16

17. HOW DO WE BUILD THE ECOSYSTEM?
17
Flowering
HarvestingEcosystem
SowingInform Communicate
Engage

18. STRATEGIC PHASES
18
Focus:
- Keep engaged
- Sustainable ecosystem
HarvestingFloweringSowing
Focus:
- Promote IoF2020
- Engage external
stakeholders
Priority audiences:
- Consortium partners
- Trial leaders
- Use cases
Focus:
- Raise awareness about
IoF2020
- Inform
Priority audiences:
- End-users
- IoT technology providers
- The scientific community
- Business operators and
investors
- Interest organizations
Priority audiences:
- General public
- Policy-makers
- Professional press
- End-users
- IoT technology providers
- The scientific community
- Business operators and
investors
- Interest organizations

19. JANUARY 1 2017
IOF2020 IN PRACTICE

20. EXAMPLES FROM IOF2020 - CHAIN-INTEGRATED
GREENHOUSE PRODUCTION
• Vegetable farmers face numerous
challenges. The IoF2020 vegetable trial
aims to demonstrate how the
cultivation process can be automated
by using an intelligent combination of
sensors and data analysis.
• With a full sensor-actuator-based system
in tomato greenhouses, IoF2020 will
demonstrate and develop a decision
support system (DSS) based on IoT
technology for the greenhouse
tomato supply chain.

21. EXAMPLES FROM IOF2020 – FRESH TABLE GRAPES
• Harvest time and selection are
crucial for the quality of fruits, while
resources’, logistics’ and
disease/pest control demands
remain high.
• At plant level, IoT will help lowering the
use of water and crop protection of
fresh table grapes by developing a
decision support system that combines
weather data with soil sensor data.

22. STAY-TUNED VIA
• Website: www.iof2020.eu
• Twitter: @IoF2020
• Facebook: IoF2020
• Newsletter subscription & contact: communications@iof2020.eu

23. IoF2020 has received funding from the European Union’s Horizon 2020 research and innovation programme
under grant agreement no. 731884. Visit iof2020.eu for more information about the project.
.
CONTACT INFORMATION
Project Communication
MSc. Edwin Hecker
Schuttelaar & Partners
Brussels, Belgium
+ 32 (0)2 502 2008
edwin.hecker@schuttelaar-partners.com
Thank you!