Investment News Social Media Report - August 2013; Advisors and Social Media; New survey results on adoption of social media by financial advisors, financial planners, investment advisors and investment brokers
In this presentation, I tried to draw a picture of the actual social media basics.
Not about trends and new functionalities but well about how to approach social media based on a performance and objectives.
To resume, we can see today that people are expecting high quality and penitence in terms of social media content.
Therefore, advertisers need to adjust their campaigns and their audiences' expectations.
The mix between Paid, Owned and Earned media is key in the success of social media for advertisers.
Finally, we can see that future of social media platforms are in the dialog. Just like platforms like Whechat.
Feel free to contact me for further information about this topic.
Cedric/c
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
LinkedIn Solutions for Performance-Driven MarketersLinkedIn
Tomer Cohen, VP of Product at LinkedIn, discusses marketing solutions for performance-driven higher education marketers at Education Connect 2018 in NYC.
The Social Bridge to the IT Committee Australian ResearchLinkedIn
To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
Erika Fields, Carnegie Dartlet and Tim McCarthy, LinkedIn share early findings on joint research on how prospects use social media in the enrollment process and a short case study.
In this presentation, I tried to draw a picture of the actual social media basics.
Not about trends and new functionalities but well about how to approach social media based on a performance and objectives.
To resume, we can see today that people are expecting high quality and penitence in terms of social media content.
Therefore, advertisers need to adjust their campaigns and their audiences' expectations.
The mix between Paid, Owned and Earned media is key in the success of social media for advertisers.
Finally, we can see that future of social media platforms are in the dialog. Just like platforms like Whechat.
Feel free to contact me for further information about this topic.
Cedric/c
IT decision makers are flocking to social networks to learn and validate information about their B2B purchases. And it's changing the game for marketers. New research from Forrester, Research Now, and LinkedIn reveals what you need to know to reach this influential audience in today's social landscape. This deck represents a role up of the UK, France and Germany.
LinkedIn Solutions for Performance-Driven MarketersLinkedIn
Tomer Cohen, VP of Product at LinkedIn, discusses marketing solutions for performance-driven higher education marketers at Education Connect 2018 in NYC.
The Social Bridge to the IT Committee Australian ResearchLinkedIn
To learn how social media can build relationships, foster trust, and drive business with the IT Committee, LinkedIn partnered with comScore, Starcom MediaVest Group, and Mashwork and found that traditional lead generation methods are no longer effective. View this new research from Australia.
Erika Fields, Carnegie Dartlet and Tim McCarthy, LinkedIn share early findings on joint research on how prospects use social media in the enrollment process and a short case study.
High Net Worth Individuals in the UK are increasingly engaging
with social media for financial purposes – representing a significant opportunity for finance marketers to build relationships.
Higher Education on LinkedIn: Annual Audit and Trends ReportLinkedIn
Jason Lipschutz, Insights Analyst for higher education at LinkedIn, shares data on higher education trends and keys to success for education marketers on LinkedIn.
Oracle Social Media Sales Strategy – Encouraging Sales team to actively engag...Rajesh Prabhakar
Oracle Social Selling evangelist Jill Rowley argues that Sales professionals need to understand that buying process and buyers in today’s world are very different from earlier as they are digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things.
For most companies, opting out of the social media world is no longer feasible. Financial Executives Research Foundation Inc. (FERF), in collaboration with Grant Thornton LLP, developed a 32-question online survey and conducted in-depth interviews to produce this report, titled Social media risks and rewards.
View the full results - http://gt-us.co/1q4pHKs
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe L...GuideSpark
The impact of social media on the business world is continuing to evolve and shape how marketing, PR and HR departments operate. While social media is a great way to engage with customers and it's critical to educate your employees on social media etiquette to avoid any social blunders that will negatively impact your company image.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
Global Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
UK Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
High Net Worth Individuals in the UK are increasingly engaging
with social media for financial purposes – representing a significant opportunity for finance marketers to build relationships.
Higher Education on LinkedIn: Annual Audit and Trends ReportLinkedIn
Jason Lipschutz, Insights Analyst for higher education at LinkedIn, shares data on higher education trends and keys to success for education marketers on LinkedIn.
Oracle Social Media Sales Strategy – Encouraging Sales team to actively engag...Rajesh Prabhakar
Oracle Social Selling evangelist Jill Rowley argues that Sales professionals need to understand that buying process and buyers in today’s world are very different from earlier as they are digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things.
For most companies, opting out of the social media world is no longer feasible. Financial Executives Research Foundation Inc. (FERF), in collaboration with Grant Thornton LLP, developed a 32-question online survey and conducted in-depth interviews to produce this report, titled Social media risks and rewards.
View the full results - http://gt-us.co/1q4pHKs
How Social Media Influences Institutional Investors LinkedIn
Learn from our distinguished panel of speakers from J.P. Morgan Asset Management, Greenwich Associates, and LinkedIn, as we discuss:
- New research into how social media is being leveraged during the institutional investing process.
- Implications for institutional investing and how asset managers are adapting to these trends.
- Best practices and key opportunities to differentiate your brand and influence institutional investors on social media.
ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe L...GuideSpark
The impact of social media on the business world is continuing to evolve and shape how marketing, PR and HR departments operate. While social media is a great way to engage with customers and it's critical to educate your employees on social media etiquette to avoid any social blunders that will negatively impact your company image.
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
Global Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
UK Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Many CIOs at leading companies have evolved their job descriptions to become change agents who champion business model innovation. But this change has not been the case for all CIOs, or to the same degree. Our study finds that leaders outside the IT organization have often, purposely or necessarily, become the digital leaders for their business.
Web 2.0 and social media capacity building initiative - What have we learnt o...Euforic Services
Presentation of the findings of the evaluation of CTA web2.0 and social media training programme (2011-2012) - by Pier Andrea Pirani (Euforic Services), 28 March 2013.
Similar to Investment news infographic advisers and social media (20)
Jam Session for Ellevate membership that describes how to use LinkedIn for sales and marketing and why women are particularly suited to using this tool.
Statistics and strategies on the success that financial advisors have had using LinkedIn and the interested that high net worth and affluent individuals have in engaging with their financial and investment advisors on LinkedIn and social media.
Whether a communication need be filed depends on the content, context, and presentation of the particular communication or set of communications and requires an examination of the underlying substantive information transmitted to the social media user and consideration of any other facts and circumstances, such as whether the interactive communication is merely a response to a request or inquiry from the social media user or is forwarding previously-filed content. The following examples of interactive communications are intended to provide more guidance.
The infographic from LinkedIn on the success the financial advisors have had with social media and LinkedIn specifically and the openness that high net wealth investors have in communicating with financial advisors via social media.
Investment news infographic advisers and social media
1. Firms with a social-media policy
Source: InvestmentNews Data
Social-media applications
used to attract new clients
20122013
Wirehouses/
regional brokerages
IBDsRIAs
20122013
Instagram
Pinterest
Google+
YouTube
Blog
Twitter
Facebook
LinkedIn
2013 2012
Networking with
other professionals 57.0% 54.3%
Marketing and promotion
for my firm 38.3% 30.1%
Sharing news and information
relevant to my clients 37.0% 28.3%
Consuming news and content
relevant to my business 32.6% 23.4%
Prospecting for new clients 32.6% 23.2%
Directly communicating
with individual clients 13.3% 8.0%
Recruiting 8.5% 6.5%
Do not use 29.1% 37.0%
Reasons advisers use social
media for business purposes
Adviser use of social media
20122013
Do not usePersonal and
professional
use
Professional
use only
Personal
use only
19.1%
12.5%
17.0%
24.1%
10.7%
22.8%
42.5%
51.4%
20122013
Prohibited by
management
Lack of
archiving
or review
technology
Lack of trainingLimited by
management
Time
constraints
Uncertainty
over compliance
and regulatory
rules
Primary challenges for advisers when using
social-media sites for business purposes
2012
61.9%
21.7%
18.7%
13.2%
7.9%
7.4%
1.1%
0.6%
17.0%
2013
67.5%
25.3%
23.1%
16.3%
11.3%
9.7%
0.9%
0.3%
13.1%
blog
Do not use
Social-media tools used by
advisers professionally
2013 2012
Improved communication
with existing clients 59.1% 52.9%
Established industry expertise 46.5% 55.0%
Competitive advantage; quicker
access to market-moving news 37.1% 34.0%
Found new clients 31.4% 28.3%
Increased revenue 13.2% 13.1%
Other 15.1% 20.9%
Benefits from professional
use of social media
Advisers and social media
This month, InvestmentNews surveyed financial advisers about the challenges,
benefits and uses of social media. More than 350 advisers participated. Overall,
more advisers are using social media for professional purposes and they’re
focusing more on compliance.
1.5%
0.0%
21.2%
28.8%
12.1%
4.5%
72.7%
45.5%
0.0%
0.0%
21.3%
27.9%
8.2%
3.3%
85.2%
36.1%
66.7%
86.8%
94.7%
60.9%
81.6% 83.0%
16.5%
20.2%
41.7%
58.3%
26.4%
15.8% 14.5%
22.4%
48.5%
59.4%
28.7%
16.2%
Reasons advisers do not use
social media professionally
26.1%
47.7%
36.9%
25.2%
21.6%
30.4%
51.8%
42.9%
21.4%
8.9%
20122013
Do not know
how to use
Firm does not allow
Too time-consuming
Don’t think social
media will be
beneficial to business
Fear over compliance-
and regulatory-
related issues
In some cases, advisers did not answer each question, and multiple responses were allowed.
50.7%
of advisers use social-
media compliance
software, compared
with 42.5% in 2012.
19.3%
of advisers this year have
gained new clients from
using social media, com-
pared with15.4% in 2012.