Financial Advisors’ Use of Social Media - 2010 Survey
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The document summarizes the findings of a 2010 survey on financial advisors' use of social media. It finds that while younger advisors are more actively using social media, compliance concerns and restrictive policies present barriers. LinkedIn is the most commonly used and useful platform. The survey also reveals that social media interactions can lead to new business through reconnecting with past clients and referrals. However, many advisors see social media policies as still unsettled.
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1) How public relations is changing due to the emphasis on social media engagement and direct communication with consumers. This allows for better measurement of campaigns but also more pressure to avoid missteps.
2) The Edelman cloverleaf model for classifying different types of media like publishers, brands, influencers, and platforms like social media, curators, and search. There is a focus on using various media forms for sponsored content.
3) The importance of corporate social responsibility on social media to avoid issues that could damage a brand's reputation. Maintaining ethical standards and building trust with consumers
Group 3 presentation
The document summarizes key aspects of using social media in public relations based on a chapter reading. It discusses:
1) How public relations is changing due to the emphasis on social media engagement and direct communication with consumers. This allows for better measurement of campaigns but also more pressure to avoid missteps.
2) The Edelman cloverleaf model for classifying different types of media like publishers, brands, influencers, and platforms like social media, curators, and search. There is a focus on using various media forms for sponsored content.
3) The importance of corporate social responsibility on social media to avoid issues that could damage a brand's reputation. Maintaining credibility with all stakeholders is important.
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2) Tools for online PR include blogs, social networks, podcasts and video where engagement is key.
3) Search engine optimization and reputation management online are important aspects of online PR. Maintaining a positive online presence involves monitoring discussions and being prepared to respond to crises.
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financial assets represent claim for future benefit or cash. Financial assets are formed by establishing contracts between participants. These financial assets are used for collection of huge amounts of money for business purposes.
Two major Types: Debt Securities and Equity Securities.
Debt Securities are Also known as fixed-income securities or instruments. The type of assets is formed by establishing contracts between investor and issuer of the asset.
• The first type of Debit securities is BONDS. Bonds are issued by corporations and government (both local and national government).
• The second important type of Debit security is NOTES. Apart from similarities associated with notes and bonds, notes have shorter term maturity.
• The 3rd important type of Debit security is TRESURY BILLS. These securities have short-term ranging from three months, six months, and one year. Issuer of such securities are governments.
• Above discussed debit securities are mostly issued by governments and corporations. CERTIFICATE OF DEPOSITS CDs are issued by Banks and Financial Institutions. Risk factor associated with CDs gets reduced when issued by reputable institutions or Banks.
Following are the risk attached with debt securities: Credit risk, interest rate risk and currency risk
There are no fixed maturity dates in such securities, and asset’s value is determined by company’s performance. There are two major types of equity securities: common stock and preferred stock.
Common Stock: These are simple equity securities and bear no complexities which the preferred stock bears. Holders of such securities or instrument have the voting rights when it comes to select the company’s board of director or the business decisions to be made.
Preferred Stock: Preferred stocks are sometime referred to as hybrid securities, because it contains elements of both debit security and equity security. Preferred stock confers ownership rights to security holder that is why it is equity instrument
<a href="https://www.writofinance.com/equity-securities-features-types-risk/" >Equity securities </a> as a whole is used for capital funding for companies. Companies have multiple expenses to cover. Potential growth of company is required in competitive market. So, these securities are used for capital generation, and then uses it for company’s growth.
Concluding remarks
Both are employed in business. Businesses are often established through debit securities, then what is the need for equity securities. Companies have to cover multiple expenses and expansion of business. They can also use equity instruments for repayment of debits. So, there are multiple uses for securities. As an investor, you need tools for analysis. Investment decisions are made by carefully analyzing the market. For better analysis of the stock market, investors often employ financial analysis of companies.
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- 1. Financial Advisors’ Use of Social Media
- 10. Source: LederMark social media survey, March 2010. All professionals at national firms, N = 50 Key discovery: Complete use of LinkedIn tools is restricted. Use by national firms Rank Current use Desired use 1 Create a profile with the name of employer identified Ask for profile recommendations 2 Invite friends/ colleagues/others to join your network Utilize applications (e.g.,Tweets, blogs, slides) 3 Join groups Engage in discussions 4 Link profile to your business web site Link profile to business web site 5 Engage in discussions Join groups Create a profile without employer identified
- 11. Source: LederMark social media survey, March 2010. All brokers, N = 69 Key discovery: Complete use of LinkedIn tools is restricted. Use by brokers Rank Current use Desired use 1 Create a profile with the name of employer identified Ask clients and friends to recommend you on your profile Utilize applications (e.g., Tweets, blogs, slides) 2 Invite friends/colleagues/others to join your network Engage in discussions 3 Join groups Link profile to your business web site 4 Link profile to your business web site Join groups 5 Engage in discussions Invite friends/colleagues/others to join your network
- 12. Under 50 vs. over 50 social media users Source: LederMark social media survey, March 2010. All users, N = 144 Key discovery: Generation gap in social media networking will impact sales practices in the years ahead. Under 50 Over 50 Are using social media 85% 50% Users of social media which presence led to doing business 41% 19% Agree that social media networking will be an important business development tool within five years 86% 53%
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- 19. (text) Social media networks